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Submission declined on 25 October 2025 by Carolina2k22 (talk). This draft reads like an advertisement. Wikipedia is an encyclopedia, not a platform for promotion or marketing. Drafts that are exclusively promotional may be deleted without notice.
Declined by Carolina2k22 7 months ago.Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
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 | This is a draft article. It is a work in progress open to editing by anyone. Please ensure core content policies are met before publishing it as a live Wikipedia article. Find sources: Google (books · news · scholar · free images · WP refs) · FENS · JSTOR · TWL Last edited by OpalYosutebito (talk | contribs) 38 days ago. (Update)
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| Formerly | MindMate |
|---|---|
| Type | Private |
| Industry | Health care |
| Founded | 2015 |
| Founder | Susanne Mitschke Rogelio Arellano Patrick Renner |
| Headquarters | Las Vegas, Nevada, United States, |
Area served | Worldwide |
Key people | Susanne Mitschke (CEO) |
| Services | Clinical trials and studies Consumer perception studies Regulatory and marketing support |
| Website | citruslabs |
Citruslabs is a contract research organization (CRO) that conducts clinical studies for consumer health, wellness, and related industries.[1]
The company conducts clinical studies that assess consumer products.[2][3] They offer full-service clinical trials, from study design to data analysis. These services are delivered using a decentralized, virtual model for participant recruitment and data analysis.[4]
Citruslabs was founded in 2015 as MindMate.[5] Its current headquarters are in Las Vegas, Nevada in the United States.[6][7][8]
History
editCitruslabs was founded in 2015 as MindMate in Glasgow, Scotland, by Susanne Mitschke[9], Patrick Renner,[10] and Rogelio Arellano.[1] The founders initially created an app to support the health of individuals with cognitive decline.[11]
In 2016, the company secured the NHS Greater Glasgow & Clyde as its first paying customer.[12] Later, the app's user base was used to facilitate patient recruitment for clinical trials.[13] During the same year, MindMate was one of 15 early-stage companies selected for the Techstars accelators program out of 1,500 applicants, and at the time, they had more than 20,000 monthly active users and had partnered with every dementia society in the United Kingdom.[14] MindMate was the first-place winner prize of Converge Challenge 2016 worth £150,000.[15]
In 2018, Citruslabs secured a $2 million seed round from investors like Launch Capital and THCAP, which provided capital for its transition from an app to a full-service Contract Research Organization (CRO).[5][16] During this time, the founders appeared on the Forbes 30 Under 30 list.[17]
In 2019, the company raised a $2.57 million Series A funding round.[5]
In 2020, the company officially rebranded from MindMate to Citruslabs. This name change reflected its new focus on providing clinical research services for a wide range of consumer health and wellness brands.[18][19][20] The founders appeared for the second time on the Forbes 30 Under 30 list during this time.[21]
In 2021, founder and CEO Susanne Mitschke became a Capital Magazine 40 Under 40 awardee.[22]
In 2024, the company conducted a study in which consumers expressed skepticism about 100% marketing claims used to promote products. The study revealed that consumers perceived such product claims as a way to mislead them, leading to lower product evaluations and a decreased likelihood of purchase. This skepticism extends to influencer marketing and sustainability claims, with consumers wanting more transparency and demonstrable evidence of a product's effectiveness and ethical credentials.[23]
In 2025 the company launched the Citruslabs Grant Program for underfunded industries.[24] The same year, the company released a report titled Evidence Over Hype outlining its findings on the role of clinical validation in building consumer trust and market expansion.[25][26] Also in 2025, Mitschke appeared on Inc. Magazine Female Founders 500 list, and Citruslabs was ranked No. 1452 on the Inc. 5000 list.[27][28]
Citruslabs continues to operate as a CRO specializing in health and wellness research, with its headquarters now in Las Vegas, Nevada, providing services like decentralized clinical trials and consumer perception studies.[29][30][31]
Services
editCitruslabs conducts clinical research for consumer products in categories such as supplements, skincare, cosmetics, and related health and wellness products.[1][4][32][33]
- Clinical Research: They design and manage various types of clinical trials, including randomized-controlled trials (RCTs) and single-group studies.[34]
- Decentralized Model: Citruslabs conducts fully virtual, or decentralized, clinical trials. This decentralized model collects remote data from participants via questionnaires, wearables, smart scales, and at-home lab kits.[35]
- Consumer Perception Studies: Citruslabs carries out consumer perception studies that gather subjective feedback on product use and experience.[36][37][38][39]
References
edit- 1 2 3 "Citruslabs Company Profile". Wellfound. Retrieved 31 August 2025.
- ↑ "Citruslabs About Us". Citruslabs. Retrieved 31 August 2025.
- ↑ Waldow, Julia (19 September 2024). "Why more brands are folding science-backed studies into their marketing". Modern Retail. Retrieved 26 September 2025.
- 1 2 "Citruslabs Says UK Health and Wellness Brands Must Prioritise Science-based Products That Evidence Efficacy". Business Wire. Retrieved 31 August 2025.
- 1 2 3 "Citruslabs - Company Profile". Tracxn. Retrieved 31 August 2025.
- ↑ "Citruslabs Overview". Pitchbook. Retrieved 31 August 2025.
- ↑ "Student Entrepreneurs: MindMate". Venture Break. Archived from the original on 16 August 2016. Retrieved 31 August 2025.
- ↑ Sherr, Ian. "Can tech help Alzheimer's sufferers?". CNET. Retrieved 31 August 2025.
- ↑ Brown, Rachel (15 March 2024). "How Should The Beauty Industry Interpret And Respond To Valisure's Latest Benzene Findings?". Beauty Independent. Retrieved 26 September 2025.
- ↑ "Patrick Renner". German American Conference. Retrieved 31 August 2025.
- ↑ "MindMate - About Us". MindMate. Retrieved 31 August 2025.
- ↑ "Scottish dementia app start-up secures NHS as first paying customer". The Herald. Herald & Times Group. 31 March 2016. Retrieved 31 August 2025.
- ↑ "Meet Susanne Mitschke, Citruslabs CEO". Citruslabs. February 2021. Retrieved 31 August 2025.
- ↑ "US boost for dementia app developer MindMate". BBC. 13 July 2016. Retrieved 31 August 2025.
- ↑ Robinson, Aimee. "Converge Challenge winners scoop £150,000". Business Quarter. Archived from the original on 25 September 2016. Retrieved 31 August 2025.
- ↑ "MindMate lands $2M investment". Pitch Book. Retrieved 31 August 2025.
- ↑ "#151: Susanne Mitschke, Co-Founder and CEO of Citruslabs, Forbes 30 Under 30, and Techstars Alum, on Disrupting a Broken Industry, Pivoting During COVID, and Growing a Remote Team". Just Go Grind. Retrieved 17 September 2025.
- ↑ "CitrusLabs Company Profile". Health Tech Alpha. Retrieved 31 August 2025.
- ↑ Burns, Hamis (21 April 2020). "Glasgow tech firm CitrusLabs to match Covid-19 researchers with volunteers". Insider Inc. Retrieved 31 August 2025.
- ↑ Miller, Hamish (23 April 2020). "Glasgow tech firm CitrusLabs match suitable volunteer patients with scientists testing potential Covid-19 treatments". Future Scot. Archived from the original on 15 August 2025. Retrieved 31 August 2025.
- ↑ "The 2020 30 under 30 Social Entrepreneurs". Forbes. Retrieved 17 September 2025.
- ↑ "Agenda and Speakers". Converge Challengers. Retrieved 17 September 2025.
- ↑ Brown, Rachel (13 May 2024). "Citruslabs Survey finds consumer skepticism of 100% claims used to promote products". Beauty Independent. Retrieved 31 August 2025.
- ↑ Masterson, Danielle (16 May 2025). "NutraCast: Citruslabs launches grant program to bridge research gaps". Nutra Ingredients USA. Retrieved 10 September 2025.
- ↑ Sikes, Dylan. "Under The Radar Micro-Cap Makes Big Announcement, Shares Rally". All Penny Stocks. Retrieved 26 September 2025.
- ↑ Mielczarek, Margaret. "Clinical credibility key to brand success, new report finds". Retail Pharmacy Assistants. Retrieved 10 September 2025.
- ↑ "Female Founders 500 The List: Meet the Top Entrepreneurs Behind a Female Founder Boom". Inc. Retrieved 17 September 2025.
- ↑ "Inc. 5000 2025". Inc. Retrieved 17 September 2025.
- ↑ Dukach, Semyon. "These Founders Overcame Their Immigration Struggles To Start Their Companies In The U.S., And You Can Too". Forbes.
- ↑ "Global Healing's Oxy-Powder® Demonstrates Powerful Gut Health Benefits in Citruslabs Study". Globe Newswire (Press release). 2 April 2025. Retrieved 31 August 2025.
- ↑ "FLO Living Partners with Leading Femtech Innovators to Conduct Study on the Cycle Syncing® Method". PR Newswire (Press release). Retrieved 31 August 2025.
- ↑ "Raphael Pharmaceutical Announces Positive Proof-of-Concept Clinical Study Results for the Company's Cannabinoid-Based Formula for the Treatment of Rheumatoid Arthritis". Stock Titan. 7 January 2025. Retrieved 26 September 2025.
- ↑ "NuBest partners with Citruslabs for a Golden Standard Clinical Study". NuBest. 2 April 2025. Retrieved 26 September 2025.
- ↑ "Citruslabs - How it works". Citruslabs. Retrieved 31 August 2025.
- ↑ "Before and After Photos in Clinical Research". Citruslabs. Retrieved 31 August 2025.
- ↑ "Citruslabs Study: Therapeutic Cat Bed Eases Feline Arthritis Symptoms, Boosts Mobility". Pet Age. 7 May 2025. Retrieved 26 September 2025.
- ↑ "BioNatureHealth Reports Promising Results for Libido Lift Supplement in a Clinical Trial with Citruslabs". BioNatureHealth. 17 September 2025. Retrieved 26 September 2025.
- ↑ "BioNatureHealth's Eye Empower Supplement Evaluated for Supporting Eye Health in Citruslabs Study". BioNatureHealth. 17 September 2025. Retrieved 26 September 2025.
- ↑ "BioNatureHealth's Brain Blossom Supplement Evaluated for Supporting Cognitive Function in Citruslabs Study". BioNatureHealth. 17 September 2025. Retrieved 26 September 2025.
Wikipedia articles must be written neutrally in a formal, impersonal, and dispassionate way. They should not read like a blog post, advertisement, or fan page. Rewrite the draft to remove:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject.
If you have a conflict of interest (e.g. you are the subject, an employee, or a relative) or are being paid to edit, you must disclose this to comply with Wikipedia's Terms of Use.