Sabbir Hasan Nasir (born 24 October 1972), known as Sabbir Nasir, is a Bangladeshi business executive, entrepreneur, author, and musician.[1][2][3] He is the Managing Director of ACI Logistics Limited, the operator of Shwapno, one of Bangladesh’s largest grocery retail chains.[4] Nasir is known for leading Shwapno’s transformation from a loss-making retail chain into a franchise-led national retail platform, with media reports citing more than 750 stores, eight consecutive years of positive EBITDA, three years of positive operating profit, a 20 fold increase in store network, and sixfold sales growth.[5] His work has also included food safety, GLOBALG.A.P. certified sourcing, inclusive employment, sustainability initiatives, and business model innovation. He is associated with Novastra Global Partners LLC, a Florida-based advisory company focused on business transformation and investor-readiness.[6] In addition to his business career, Nasir is active as a singer, composer, and songwriter, working in genres including folk fusion, indie pop, and blues.[7]

Sabbir Nasir
সাব্বির নাসির
Nasir in 2025
Born
Sabbir Hasan Nasir

(1972-10-24) 24 October 1972 (age 53)
Khulna, Bangladesh
Alma materBangladesh University of Engineering and Technology
University of Dhaka
MIT Sloan School of Management
UC Berkeley Haas School of Business
OccupationsSinger, songwriter, composer, entrepreneur
Years active1987–present

Early life and education

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Nasir was born and raised in Khulna, Bangladesh. He studied at Saint Joseph High School, Khulna, and later completed a Bachelor of Science in Mechanical Engineering from the Bangladesh University of Engineering and Technology.[8] He also completed an MBA from the Institute of Business Administration, University of Dhaka. He later attended executive education programs at institutions including MIT Sloan School of Management and the University of California, Berkeley. ACI Limited’s announcement of his appointment as Managing Director of Shwapno described him as having more than 28 years of professional experience locally and internationally.[9]

Career

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Business career

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Nasir began his professional career at Bata Shoe Company.[10] He later worked in Bangladesh and overseas in roles connected with manufacturing, distribution, sales, marketing, and operations. His career included positions at Golfrate H & PC Limited in Angola and Tetra Pak South East Asia Private Limited before he joined the Bangladeshi furniture company OTOBI as Chief Executive Officer.[11][12]

OTOBI

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From 2006 to 2011, Nasir served as Chief Executive Officer of Otobi Limited, a Bangladeshi furniture manufacturer and lifestyle retail company.[13][14] During his tenure, media and company reports described Otobi as undergoing rapid organizational and commercial expansion. Reports stated that the company’s annual revenue increased from approximately ৳150 crore to ৳550 crore, while its retail and distribution network expanded nationwide through showrooms, dealers, and franchise outlets. [15] [16]

During this period, the company introduced new retail formats, category management systems, and visual merchandising practices. Performance management frameworks, including the Balanced Scorecard, were also adopted.[13]

The company expanded its manufacturing capacity through the establishment of a wood manufacturing facility and extended its product range to include office and lifestyle lines.[15] Workforce size increased during these years, alongside developments in branding, customer research, and supply chain operations.[15]

Nasir's tenure at Otobi has been referenced in Bangladeshi business publications in the context of corporate transformation and the development of organized retail in the furniture sector.[17]

Nasir joined ACI Logistics Limited, the operator of Shwapno, in 2012 as Executive Director.[18] In May 2024, ACI Limited announced his appointment as Managing Director of Shwapno.[12] The Financial Express reported that Nasir joined ACI in 2012 and that under his leadership Shwapno became a leading retail brand and household name in Bangladesh.[19]

Shwapno’s transformation under Nasir has been widely covered in Bangladeshi business media.[6] The Business Standard reported in 2025 that Shwapno had grown into Bangladesh’s largest grocery retailer, operating more than 750 stores nationwide, with eight consecutive years of positive EBITDA and three years of positive operating profit. The same report stated that Shwapno’s network had grown 20 times and its sales had multiplied sixfold.[20] The Daily Star similarly described Shwapno’s reinvention from a struggling retail chain into a market leader, reporting that the company had posted positive EBITDA for eight consecutive years after earlier years of heavy losses.[21]

Earlier reports also documented the company’s move toward operating profitability. In 2021, The Business Standard reported that Shwapno had begun enjoying operating profits for the first time in its decade-long journey.[22]

Franchise model and business model innovation

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One of the major elements of Shwapno’s growth under Nasir was the development of a franchise-led retail model. Shwapno launched its franchise model in 2017–18 with six outlets.[23]

The Financial Express later reported that the model had become the primary growth engine for ACI Logistics, with more than 400 of Shwapno’s 500-plus outlets operating as franchises. The report stated that the franchise model generated 2–3% net profit on sales and positioned Shwapno as a pioneer in retail innovation.[6]

According to The Business Standard, the model allowed Shwapno to serve both the growth needs of the retail brand and the investment interests of small and medium-sized businesspeople across Bangladesh.[23]

Food safety, responsible sourcing and GLOBALG.A.P.

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Nasir’s work at Shwapno also included food-safety and responsible-sourcing initiatives.[24] In 2022, Shwapno received GLOBALG.A.P. certification.[25] The Business Standard reported that Shwapno received the certificate after a multi-step audit process and that seven products were certified. The certification reflected Shwapno’s work with farmers, USAID, and GLOBALG.A.P. to improve food-safety standards.[25]

The Daily Star and New Age also reported that Shwapno became the first GLOBALG.A.P.-certified retailer in South-East Asia.[26][27]

Dhaka Tribune reported that Shwapno had begun working with farmers in Jessore in 2018 to produce vegetables under good agricultural practice regulations, and that USAID representatives visited certified farms connected with Shwapno’s GLOBALG.A.P. work.[28]

Workforce inclusion and social impact

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Shwapno has also introduced workforce inclusion initiatives for people with special needs. The Financial Express reported in 2020 that Shwapno had fixed a target of 10% of its workforce for workers with special needs. The report linked the initiative to Nasir’s leadership and stated that Shwapno had recruited employees with disabilities and neurodevelopmental conditions, including individuals on the autism spectrum.[29]

Sustainability

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Shwapno has also been involved in sustainability initiatives. In 2024, The Business Standard reported that Shwapno introduced jute bags as an eco-friendly alternative to plastic bags following the government’s decision to ban plastic bags in supermarkets. The initiative was publicly praised by the adviser to the Ministry of Textiles and Jute. Shwapno is also a cited member of the United Nations Global Compact.[30]

Novastra Global Partners

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Nasir is associated with Novastra Global Partners LLC, a Florida-based advisory company. Florida Division of Corporations records list Novastra Global Partners LLC as an active Florida limited liability company registered in Tampa, with Sabbir Hasan Nasir listed as chief executive officer.[31]

Mitsui partnership and institutional investment

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In 2026, Mitsui & Co.. announced a convertible loan agreement with ACI Logistics Limited. Mitsui stated that the partnership aimed to support Shwapno’s growth and business transformation through operational collaboration, governance forums, and access to Mitsui know-how. Mitsui’s company profile for ACI Logistics listed Sabbir Hasan Nasir as Managing Director.[32][33]

This partnership connected Shwapno’s operating transformation with institutional investor interest and supported the company’s ambition to expand further as a retail platform.[34]

Recognition and awards

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Under Nasir’s leadership, Shwapno received several brand, marketing, and retail awards. These include Best Brand recognition in the superstore category, Superbrands recognition, and marketing awards connected with Shwapno’s campaigns.[35][36][37]

Music career

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He started performing on stage at the age of 16. He was the vocalist and the lead guitarist of different bands. His last band, Metamorphosis published their first and last album in 1998.[38] From 1998 to 2018, Sabbir was out of the musical scene.

Nasir resumed singing again in 2018. Some of his folk and blues songs became popular among Bangladeshi and Indian audiences.[38][39] Some of his top Folk singles are "Binodini Rai" which is a duet song, sung along with Sampa Biswas from India, "Amare Dia Dilam Tomare", "Tumi Dome Dom" etc.[40][41][42] He got CJFB Award in 2020 for his Single "Horsho". He was recognized with Safekeeper Channel i Digital Award in 2021 for his song "Amare Dia Dilam Tomare".[43] In 2021, for his single "Adha" he won the bronze award in the Male singer category at the Global Music Awards program, organised by a California-based organisation.[44][45][46] His first English single "Drowning" was featured in various international magazines.[47][48][49][50][51]

Sabbir Hasan Nasir in 2019

He sang in the Playback in different films e.g. at "Daymukti" with Konal at Pritilota movie etc. This movie about the life of Pritilata Waddedar.[52] "Binodini Rai" sung by Sabbir Nasir and Kolkata-based singer Shampa Biswas broke all records on social media platforms with more than one crore views.[53]

Awards

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Discography

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Year of release Song name Lyrics Composition Co-artist Music Video directed by Genre References
2019Fagun AshcheTahmina ParveenMuntasir TusherNasrin NashaS.M. Fazle RabbiPop[60]
2019Tomar Hobo BoleAbu Sayem ChowdhuryShafiq TuhinShuvabrata SarkerSoft rock[61]
2019Baishakhi MelaRajib HasanMuntasir TusherOysheeS.M. Fazle RabbyPop[62]
2019Jolo JochonaRajib HasanMuntasir TusherJessia IslamFahin Arafin EvanSoft rock
2020Chayader GhumShahan KabondhoGolam Raabbi ShohagJoy MahmudPop[63][64]
2020HorshoRajib HasanMuntasir TusherSafa KabirAmitabh Reza ChowdhurySoft rock[65][66]
2020Tumi Dome DomOmar Faruk BishalOmar Faruk BishalShahrear PolockFolk[67]
2020Amare Dia Dilam TomareOmar Faruk BishalMurad NoorShahrear PolockFolk[68]
2020Abol TabolShomeshwar OliApeirussTaneem Rahman AngshuHouse Music[69]
2020PokaSharmin Sultana SumiFuad Al MuqtadirTaneem Rahman AngshuSoft rock[70][71][72]
2021Ami Kori Tomar AshaPlabon KoreshiPlabon KoreshiAffan Aziz PritulFolk[73][74]
2021Janoto AmiRajib HasanMuntasir TusherTaneem Rahman AngshuSoft rock
2021AddhaOmar Faruk BishalOmar Faruk BishalMasud Hasan UjjalPop[75]
2021Binodini RoyPlabon KoreshiPlabon KoreshiSampa BiswasFolk[76][77]
2021TaanAshim SahaMurad NoorBadiul Alam KhokonFolk[78][79]
2021DrowningApeirussApeirussShahrear PolockHouse music[80]
2022Dhonno DhonnoPlabon KoreshiPlabon KoreshiSampa BiswasAffan Aziz PritulFolk[81]
2022Dhyane GyaneMurad NoorMurad NoorSampa BiswasAffan Aziz Pritul & TahsinFolk[82][83]
2022Ki NeshaPlabon KoreshiPlabon KoreshiTahsin & AhadSufi[84][85]
2022Chan RateMehedi Hassan TamjidMehedi Hassan TamjidSampa Biswas[86][87]
2022Harmony BajaoPlabon KoreshiPlabon KoreshiSampa BiswasAffan Aziz PritulFolk[88][89]
2022Mon Kharaper DinSuhrid SufianTarun MunshiAffan Aziz Pritul[90][91]
2022Moner BethaGolam MorshedRupokAffan Aziz PritulFolk[92][93]
2022Shoshi Kanto DhorPlabon KoreshiPlabon KoreshiSampa BiswasAffan Aziz PritulFolk[94]
2023Mon Amar KandeAshim SahaBaul Garib MuktarAffan Aziz PritulFolk[95][96]

Books

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Sabbir Hasan Nasir is the author of several books.[97] Notable works include;

  • Podochinnho (2010)
  • Maqalat-e-Shams-e-Tabriz (2018)
  • Maqalat-e-Shams-e-Tabriz, Part 2
  • Maqalat-e-Shams-e-Tabriz, Part 3: Biography

References

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