IGP (e-gifting retailer)

IGP is an India-based online retailer of personalized, floral, gourmet, and handmade gifting products, as well as a distribution company, founded by Tarun Joshi in 2017.[2] The company is headquartered in Mumbai, India, and operates in India, Singapore and UAE. [3][4][5]

IGP
Company type
Private company
IndustryE-Commerce
Founded2016
FounderTarun Joshi
Headquarters,
Number of locations
50 in Indian cities,[1] 1 in USA
Area served
Worldwide
Key people
Tarun Joshi (Founder & CEO)
Priyesh Neema (CPO)
RevenueIncrease US$30 million (2020)
Number of employees
300
Websitewww.igp.com
ae.igp.com

History

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IGP was founded in 1999 and acquired by Indian entrepreneur and investor Tarun Joshi in 2012.[6][7][8] In 2015, the company acquired ArtisanGilt, an e-commerce portal for ethnic wear and fashion jewellery.[9]

In 2017, the company launched an online gift discovery platform that provides context-based search allowing users to discover a particular gift, based on parameters such as recipient, relationship, occasion and personality. It is India's first gift discovery platform according to Business Standard.[10] In February 2024, the company launched its new retail store in Bandra West, Vashi, & Breach Candy.[11][12] IGP, a global direct-to-consumer gifting platform, partnered with Maddock Films to create a limited-edition co-branded planter inspired by Khetarpal’s values of bravery, resilience, and duty. Each planter has artwork, a self-watering pot, a hardy snake plant, and soil from the Arun Khetarpal memorial at The Lawrence School, Sanawar as a living tribute to Arun Khetarpal’s legacy.[13]

Partnership

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In October 2017, Interflora, a global flower delivery network opened its first office in Mumbai in partnership with IGP.[14] In July 2019, IGP formed a partnership with The Womb as a part of their business and brand growth journey.[15]

Celebrity collaboration

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In January 2023, IGP partnered with Bollywood actress Ananya Panday for Valentine's Day.[16] Subsequently, in May 2023, the company entered into a collaboration with Bollywood actress Kajol for Mother's Day.[17] In July 2023, the company teamed up with the Indian actress, Pooja Hegde, for a Rakhsha Bandhan campaign.[18]

IGP was the official gifting partner of the Akshay Kumar starrer Rakshabandhan movie.[19]

Funding

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In October 2016, IGP raised $2 million (₹13 crore approx) in seed funding. The round was led by angel investors Naveen Arya, promoter, Karamchand Appliances and Tarun Joshi, Director, PE firm, 3i.[10][20]

In December 2017, the company raised an undisclosed amount of Pre Series A funding led by Venture Catalysts.[21]

In February 2022, the company secured $10 million in a Series A funding round led by DSG Consumer Partners, Rajiv Dadlani Group, 9Unicorns and Venture Catalysts.[22] Additionally, in September of the same year, IGP received $23.5 million in its Series B funding round, with Motilal Oswal Alternate Investment Advisors (MO Alts).[23][24]

Awards and recognition

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2023: IGP was awarded the Guinness World Record for creating the longest chain of bracelets in the form of Rakhis.[25][26]

See also

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References

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  1. Sharma, Amisha (16 June 2023). "Daughters More Likely To Gift Fathers On Father's Day: IGP". BW Retail World. Retrieved 21 August 2023.
  2. Tauseef, Samita; Kaur, Simran (28 June 2015). "To the loved ones". The Hindu.
  3. "India's Largest Online Gifting Company IGP.com.com Dominates $30bn Market". The CEO Magazine - India. 26 December 2015.
  4. Gomes Kapur, Suruchi (25 August 2016). "Clear & 'present' gamechanger". Deccan Chronicle.
  5. "Retail India News: IGP Unveils New Brand Identity Centered Around Emotions and Relationships". Indian Retailer. 27 June 2023. Retrieved 4 August 2023.
  6. Nair-Ghaswalla, Amrita. "How an aeronautical engineer winged it to a gifting platform". Business Line.
  7. "IndianGiftsPortal moves to IGP.com & launches India's first gift discovery platform". The Hindu Business Line. 16 January 2017.
  8. Paul, Binu (31 January 2017). "Exclusive : Management rejig at IGP as majority investor Tarun Joshi takes charge". VCCircle.
  9. Paul, Binu (31 January 2017). "Majority investor Tarun Joshi takes control at gifting firm IGP". VCCircle. Retrieved 22 August 2022.
  10. 1 2 Chopra, Ambika (5 October 2016). "Online Gifting Platform Indian Gifts Portal Secures $2 Mn From Angel Investors". Inc42.com.
  11. "IGP Unveils 1st Experiential Retail Store In Bandra". Businessworld. 27 February 2024.
  12. Anushruti (22 April 2024). "Online Gifting Giant IGP To Enter Singapore Market, Strategizes Offline Expansion And Targets Tier 2 & Tier 3 Cities In India - Indian Food Industry-Snackfax". Retrieved 11 July 2024.
  13. "IGP, Maddock Films partner to celebrate Arun Khetarpal's legacy with themed merchandise". marketech-apac.com.
  14. Sharma, Komal (13 October 2017). "Global flower delivery service Interflora comes to India". Mint.
  15. "The Womb creates 'invisible device' for IGP.com - Exchange4media". Exchange4media. Retrieved 22 August 2022.
  16. "Ananya Panday collaborates with IGP.com for Valentine's Day campaign - Exchange4media". Exchange4Media. Retrieved 22 August 2023.
  17. "IGP.com onboards Kajol for its Mother's Day Campaign". India Retailing. 2 May 2023. Retrieved 22 August 2023.
  18. "Pooja Hegde Shines as IGP's Face of RakhshaBandhan Campaign 2023". Telugu Times.
  19. "Rakshabandhan cast and crew visit igp.com artisans in Jaipur". Business Source. 9 August 2022. Retrieved 22 August 2022.
  20. Saligrama, Anirudh (6 October 2016). "Online Gifting Platform Indian Gifts Portal Raises $2 Million". Mumbai: Techstory.
  21. Sharma, Shweta (21 December 2017). "Venture Catalysts invests in online gifting company IGP.com". VCCircle.
  22. Mundhra, Laxitha (15 February 2022). "Celebration-Focussed 'House Of Brands' Join Ventures Raises $10 Mn; To Expand Dark Stores Network". Inc42 Media. Retrieved 22 August 2022.
  23. "Gifting solutions company Join Ventures raises $23.5 million in funding". The Economic Times. 22 September 2022. ISSN 0013-0389.
  24. "D2C brand Join Ventures bags $23.5 million funding from Motilal Oswal". Moneycontrol. 22 September 2022.
  25. "जयपुर में तोड़ा कनाडा का 10 साल पुराना वर्ल्ड रिकॉर्ड:44km लंबी ब्रेसलेट चेन से बनाया इतिहास, 10 हजार कारीगरों ने 1 साल की मेहनत". Dainik Bhaskar (in Hindi).
  26. "Guinness World Records: टूटा 10 साल पुराना वर्ल्ड रेकॉर्ड, 1,25,560 राखियों से बनाई ब्रेसलेट्स की सबसे लंबी चेन | Guinness World Records: Canada's 10 Year Old Largest Bracelet Chain World Record Broke By Jaipur". Patrika News (in Hindi). 17 August 2023.
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