Wikipedia

Dongguan Radio and Television Station

The Dongguan Radio and Television Station (东莞广播电视台) and its subsidiary, Dongguan Media Group (東莞廣播電視傳媒集團),[1]: 501  is a public institution subordinate to the local CCP committee, as a local media company with connections to the municipality. The radio station was founded on 1 January 1985 and the radio station on 1 October 1984. The two separate companies were merged to form the current one on 28 March 2005.

Dongguan Radio and Television Station
TypePublic
Country
China
First air date
1 January 1985 (1985-01-01) (radio)
1 October 1984 (1984-10-01) (television)
HeadquartersJiangmen
OwnerPropaganda Committee of the Dongguan Municipal Committee of the CCP
ParentSouthern Media Corporation
Established28 March 2005 (2005-03-28) (current corporation)
Official website
www.sun0769.com

History

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The predecessor organizations were the Dongguan Television Station and the Dongguan People's Broadcasting Station, both subordinate to the Dongguan Municipal Radio and Television Corporation.[2] On 1 October 1984, Dongguan Television started broadcasting,[3]: 192  while the radio station followed on 1 January 1985.[3]: 160  At the time, the radio facilities were located at Xizheng Street on 106,9 MHz. On 18 March 1990, the station started FM stereo broadcasts.[4] A second radio station opened in 1998, airing music.[2]

On 1 July 2001, Dongguan Television merged with Dongguan Cable Television, but kept the name of the terrestrial station.[5] On 18 March 2004, it launched its media brand, Sunshine Network,[1]: 501  after the merger of the radio and television companies, the Dongguan Sunshine Network portal opened on 28 December 2005, becoming one of the Four Main Media Outlets of Dongguan.[6] On 23 March 2004, Dongguan Television merged with the People's Broadcasting Station to create a unit subordinate to the Southern Media Group.[7] That year, the municipal government restructured its managing institutions, with all media activities transferred from the Municipal Radio and Television Corporation to the Municipal Culture, Radio, Television, Press and Publishing Corporation.[8] In 2006, the ratings of its two television channels surpassed those of Hong Kong-based TVB, which was available on local cable, thus becoming the most watched television channel in Dongguan.[9]: 530 [10] In May 2008, both FM stations (music and general service) started broadcasting a 24-horu service.[11] A third radio station, a music service, launched in July 2013, with the original music station becoming a traffic station.[12] On 28 September 2011, the company moved to the Dongguan Radio and Television Center.[13]

On 28 May 2014, prefecture-level cities in the Pearl River Delta such as Foshan, Zhaoqing, Huizhou, Qingyuan, Zhuhai, Jiangmen and Zhongshan implemented a plan to launch their respective television stations on cable in the region, enabling the Dongguan General Channel to be seen in neighboring areas.[14] On 28 March 2015, the Dongguan Radio and Television Station Media Group was established, with it and the Dongguan Radio and Television Station operating under a single organization with two names.[7]: 317  In July 2016, the Dongguan Radio and Television Station Media Group combined radio, television and internet resources to create its own multimedia center.[15] In December 2018, its two television channels started broadcasting high definition simulcasts.[16] In 2022, the Dongguan Public Channel became the Lifestyle Channel.[17][18]

On 17 February 2025, some programs from the Dongguan Music Station were transferred to the General Station and the Traffic Station, while the last one has implemented some programs generated with artificial intelligence.[19]

Assets

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Dongguan Radio and Television Station owns three radio stations and two television channels.[20] It also has the official website, the Dongguan Sunshine Network, social media profiles on WeChat, Sina Weibo and Douyin, as well as the Know Dongguan app.[21] The company controls eleven subsidiaries.[22]

Television

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Channel nameLanguageFormatLaunch dateFormer namesContent
Dongguan General Channel Mandarin
Cantonese		 SD: PAL 576i 16:9
HD：1080i		 1 October 1984 Dongguan Television Station
Dongguan TV News Channel		 Mainly broadcasts news, current affairs and special programs.[23]
Dongguan Information and Lifestyle Channel SD: PAL 576i 16:9
HD：1080i		 1 January 2022 Dongguan Cable TV
Dongguan Cable TV Entertainment Channel
Dongguan TV Business and Life Channel
Dongguan Radio and Television Public Channel		 Originally, it aired content related to public policies, but since 2022, it airs programs related to lifestyle and leisure.[23]

Radio

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Station nameLanguageFrequenceLaunch dateFormer namesContent
General Station (Sunshine 1008) Mandarin FM100.8 18 March 1990 Dongguan People's Broadcasting Station General service with news, public interest, service and supervision.[23]
Music and Traffic Station (Enjoy 1075) FM107.5 1998 Dongguan People's Broadcasting Station Music Station Aims at an actively-driving audience, with traffic updates, lifestyle information and service programming.[23]

Programming

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As the media outlet of the local CCP committee, it is authorized to broadcast and distribute radio and television programs and serving as propaganda to the party and all levels of the Chinese government.[24] As such, it is authorized to broadcast China National Radio's National News Network and China Central Television's News Network.[25]。

In addition to its news service, the radio station[9] also produced programs such as Children's DoReMi,[26] as well as service programs such as Sunshine Hotline[27] and 1075 Express.[7]: 316 

The television channels broadcast in both Mandarin and Cantonese.[28] Dongguan News is the main news service, on air since its creation,[3]: 192  known for reporting on local news.[29] It also airs Morning News and Midday News. Focus and Today's Topics in Dongguan air in the local Cantonese dialect, and are also important in the news division.[30] Cities and streets under the jurisdiction of Dongguan City produce their local news services in the Cantonese program City and Street Direct Line.[31] It also produces educational programs on the history and culture of Dongguan, such as Dongguan Discoveries,[9] Hometown Flavors,[22] 400-Year Old Cattle Market, the Banana Boat documentary[32] and TV series such as Hometown,[11]: 386  The Story of a TV Station etc. The Story of a TV Station was the first drama series in mainland China to use television staff as actors.[33][34]

References

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  1. 1 2 东莞年鉴编纂委员会 编 (2005年). 《东莞年鉴：2005》. 中国北京市: Zhonghua Book Company. pp. 500–502. ISBN 9787101047820.
  2. 1 2 东莞年鉴编纂委员会 编 (2001年). 《东莞年鉴：1997-2001》. 中国北京市: 中华书局有限公司. pp. 400–401. ISBN 9787101031010.
  3. 1 2 3 广东省地方史志办公室 (2014年). 广东省志：新闻·传播卷. 中国北京: 方志出版社. ISBN 9787514412703.
  4. ↑ 东莞电台 (2021-03-16). "追忆东莞电台那些年、那些人、那些事——台庆特备节目FM104《电波时光机》". 微信公众平台. Archived from the original on 2024-04-25. Retrieved 2024-04-25.
  5. ↑ 东莞年鉴编纂委员会 编 (2002年). 《东莞年鉴：2002》. 中国北京市: Zhonghua Book Company. p. 256. ISBN 7101036392.
  6. ↑ 廖冬梅 (2012年). "试论地方媒体网站品牌建设——以东莞阳光网为例". 《视听》 (9): 46.
  7. 1 2 3 东莞年鉴编纂委员会 编 (2016年). 《东莞年鉴：2016》. 中国广州市: 广东人民出版社. pp. 316–317. ISBN 9787218103273.
  8. ↑ 东莞年鉴编纂委员会 编 (2006年). 《东莞年鉴：2006》. 中国广州市: 岭南美术出版社. p. 438. ISBN 9787536234956.
  9. 1 2 3 东莞年鉴编纂委员会 编 (2007年). 《东莞年鉴：2007》. 中国广州市: 岭南美术出版社. p. 530. ISBN 9787536237278.
  10. ↑ 甄小辉 (2008年). "探索地级市广播电视台人事改革之路". 《求实》 (Z2): 179.
  11. 1 2 东莞年鉴编纂委员会 编 (2009年). 《东莞年鉴：2009》. 中国广州市: 岭南美术出版社. p. 385. ISBN 9787536241305.
  12. ↑ 东莞年鉴编纂委员会 编 (2014年). 《东莞年鉴：2014》. 中国广州市: 广东人民出版社. p. 349. ISBN 9787218095905.
  13. ↑ 东莞年鉴编纂委员会 编 (2012年). 《东莞年鉴：2012》. 中国广州市: 广东人民出版社. p. 450-451. ISBN 9787218080994.
  14. ↑ 东莞年鉴编纂委员会 编 (2015年). 《东莞年鉴：2015》. 中国广州市: 广东人民出版社. p. 355. ISBN 9787218103273.
  15. ↑ 李万昌 (2020年). "地市广电台如何突出资讯发布的视频特色". 《卫星电视与宽带多媒体》 (13).
  16. ↑ 东莞广播电视台 (2018-12-28). "东莞广播电视台两电视频道今起全高清播出啦！". 新浪网新闻中心. Archived from the original on 2024-04-26. Retrieved 2024-04-26.
  17. ↑ 蒋潇 (2021-12-31). "【视频】全新升级！东莞广播电视台"生活资讯频道"元旦起和大家见面啦~". 东莞阳光网. Retrieved 2024-04-26.
  18. ↑ 国家广电智库 (2023-01-03). "公共频道改革进入关键阶段" (PDF). 《广电行业综合信息》 (12). 中国北京: 中国广播电视设备工业协会: 20–21. Archived (PDF) from the original on 2024-03-26. Retrieved 2024-04-26.
  19. ↑ "大升级！东莞电台，接入AI技术！". 东莞电台. 2025-02-16. Retrieved 2025-02-16 – via 官方微信公众号.{{cite web}}: CS1 maint: deprecated archival service (link)
  20. ↑ "互联网新闻信息稿源单位名单（中央 286家）" (PDF). 中国政府网. October 2021. p. 38-39. Archived (PDF) from the original on 2023-05-12. Retrieved 2023-08-07.
  21. ↑ 东莞年鉴编纂委员会 编 (2022年). 《东莞年鉴：2022》. 中国广州市: 广东人民出版社. p. 317. ISBN 9787218159188.
  22. 1 2 东莞年鉴编纂委员会 编 (2017年). 《东莞年鉴：2017》. 中国广州市: 广东人民出版社. p. 376. ISBN 9787218119939.
  23. 1 2 3 4 "地级以上播出机构及频道频率名录（截至2023年12月31日）". 中华人民共和国国家广电总局. 2014-01-16. Archived from the original on 2024-02-05. Retrieved 2024-02-27.
  24. ↑ "广播电视管理条例". 国家广播电视总局. 2022-02-11. Archived from the original on 2022-06-15. Retrieved 2024-02-05.
  25. ↑ "产品介绍-新闻联播". 中国网络电视台. Archived from the original on 2024-04-09. Retrieved 2024-04-09.
  26. ↑ 东莞年鉴编纂委员会 编 (2013年). 《东莞年鉴：2013》. 中国广州市: 广东人民出版社. p. 450. ISBN 9787218089768.
  27. ↑ "市交警支队做客阳光热线畅谈热点问题". 中国网络电视台. 2012-04-12. Archived from the original on 2024-04-27. Retrieved 2024-04-27.
  28. ↑ 小田格 (2018-03-27). [論説] 中華人民共和国広東省珠江デルタにおける広東語 テレビ放送をめぐる政策 --方言放送特区の成立、経過及 び展望-- (PDF). 社会システム研究 (in Japanese) (21). 日本京都: Kyoto University: 154–155. doi:10.14989/230658. Archived from the original (PDF) on 2020-03-19. Retrieved 2024-04-29.
  29. ↑ 林照真 (2015年). "大陸電視新聞收視率研究：以城市電視台為例" (PDF). 《傳播與社會學刊》 (32). 香港: 香港中文大學出版社: 138–139. ISSN 1992-1985. Archived (PDF) from the original on 2024-04-24. Retrieved 2024-04-12.
  30. ↑ 张勇 (2009年). "地级市电视台锻造新闻品牌需做到"三化"——以东莞广播电视台为例". 《新闻世界》 (10): 87–88.
  31. ↑ "看石排新闻又多了一个渠道，东莞电视台《镇街热线》栏目今晚开播". 知东莞. 2022-03-29. Archived from the original on 2024-04-26. Retrieved 2024-04-26.
  32. ↑ 吴敏 (2012-12-05). "《清明驻村》获 南派纪录片大奖". 南方日报. 中国广州: 南方日报报业集团. Archived from the original on 2024-04-27. Retrieved 2024-04-27 – via 中国共产党新闻网.
  33. ↑ 李培 (2010-03-23). "主持人演自己的故事". 新浪娱乐. Archived from the original on 2024-04-27. Retrieved 2024-04-27.
  34. ↑ 东莞年鉴编纂委员会 编 (2011年). 《东莞年鉴：2011》. 中国广州市: 广东人民出版社. p. 465. ISBN 9787218073132.
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