Creative Capital China is a Chinese design firm located in Shanghai.
| Industry | Designing |
|---|---|
| Founded | 2010 in Shanghai, China |
| Founder | Louis Houdart |
| Headquarters | |
Key people | Gianvito d'Onghia (managing partner) |
History
editWork
editThe company has worked with European lifestyle companies in China as well as pushing little-known Chinese brands in Western markets.[6] Creative Capital China is one of the only companies in China that focuses on widening awareness of Chinese companies in non-Chinese markets.[7] They also help companies with rebranding during seasonal periods, such as Chinese New Year.[8] In addition to international outreach, Creative Capital also markets local Chinese companies within the domestic region in order for them to compete with foreign competition,[9] including promoting foreign festival like Valentine's Day in China.[10] Their work includes the production of campaigns and retail store design.[11] Companies that Creative Capital have worked with include Saint James,[12] Lancôme,[2] Dom Perignon,[2] Baume & Mercier,[8] Aimer,[10] and GoodBaby.[6]
Design work
editReferences
edit- ↑ "Learning, earning, serving". Education Post.
- 1 2 3 "Interview: Creative Capital Founder Stresses Brands in China Need to 'Find the Right People'". Jing Daily. 7 April 2016.
- ↑ "都市新贵特辑｜在起点与终点间 从不停歇". San Wen Magazine. Archived from the original on 2017-03-16. Retrieved 2017-03-16.
- ↑ "MakeUp in ...™ - La Chine, nouvel eldorado du maquillage !". Makeup In.
- ↑ "Italian man helps companies rebrand_EYESHENZHEN".
- 1 2 3 "The Next Big Thing? Huge Chinese Companies You've Never Heard Of". Ad Age. 9 December 2016.
- ↑ "Comment les marques chinoises montent en puissance - Creative Capital Shanghai à China Connect 2016". GBTimes. Archived from the original on 2018-08-15. Retrieved 2018-08-15.
- 1 2 "Design and Chinese New Year: how brands can cut through when tradition dictates aesthetics". The Drum.
- ↑ "A Glimpse at How Apple Is Localizing Its Message in China". Ad Age. 3 February 2015.
- 1 2 "In China, It's Va-Va-Voom Times for Lingerie Brands". Ad Age. 12 May 2015.
- ↑ "Interview with Creative Capital Founder Louis Houdart - Condé Nast Center of Fashion & Design - Premier Fashion Training Programs in Shanghai". Conde Nast.
- ↑ Guilbault, Laure (14 January 2016). "Saint James Sets New Upper East Side Store". Women's Wear Daily.
- ↑ Choël, Raphaëlle. "LOUIS HOUDART - Serial entrepreneur français en Chine". Le Petit Journal. Archived from the original on 2017-03-16. Retrieved 2017-03-16.