Wikipedia

Capillary Technologies

Capillary Technologies is a multinational software as a service company. Its primary product is the cloud-based customer loyalty/customer engagement and e-commerce platform, Intelligent Loyalty. Capillary also offers loyalty and other marketing consulting services.

Capillary Technologies
Company type
Public
NSE: CAPILLARY
BSE: 544614
IndustrySoftware as a service
FoundedAugust 2008 (2008-08) in Bengaluru, India[1]
Headquarters
Singapore
Number of locations
14 offices[2]
Area served
Worldwide
Key people
  • Aneesh Reddy (CEO)
  • Anant Choubey (COO)
  • Rohan Mahadar (CPO)
  • Piyush Kumar (CTO)
ProductsIntelligent Loyalty Platform
Brands
  • Capillary
  • Brierley
RevenueIncrease ₹598 crore (US$62 million) (FY25)[3]
Increase ₹14 crore (US$1.5 million) (FY25)[3]
Number of employees
400 (2023)[2]
SubsidiariesBrierley+Partners
Websitecapillarytech.com

Capillary Technologies was founded in Bengaluru in 2008, and is headquartered in Singapore.

History

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Capillary Technologies was founded in August 2008 by Aneesh Reddy,[4] Krishna Mehra, and Ajay Modani and initially headquartered in Bengaluru, India.[5][6][1] In 2009, Capillary received $100,000 from the QPrize Business Plan Competition by Qualcomm.[7]

In September 2012, Capillary raised $15.5 million from Sequoia Capital, Norwest Venture Partners & Qualcomm.[8] In 2013, Capillary Technologies was used as a case study for "reverse innovation" published in Harvard Business Review.[9] In February 2014, Capillary received $4 million from American Express.[10][11]

Capillary acquired the e-commerce software platform MartJack in September 2015, supported by a $45 million funding led by Warburg Pincus.[12][13][14]

The company began expanding operations into China in July 2016.[15] In October 2016, Capillary acquired SellerWorx, an e-commerce services and technology company.[16]

In December 2016, Rajan Anandan, who at the time was Google's Vice President for Southeast Asia and India, joined Capillary's board of directors.[17][18]

In February 2018, Capillary announced it raised $20 million in several tranches in 2017 and 2018 from existing investors Warburg Pincus and Sequoia Capital.[19] In September 2019, Capillary partnered with Veda Holding, a Saudi investment holding company,[20] to operate a Saudi-specific entity called Capillary Arabia.[20][21][22]

In 2021, Capillary acquired Persuade, a U.S. loyalty platform provider.[23]

Co-founder Aneesh Reddy operated as chief executive officer (CEO) of Capillary Technologies until 2022.[24] In September 2022, Capillary Technologies announced that Sameer Garde would take over as the company's CEO and Reddy would transition to managing director.[25]

In April 2023, Capillary acquired acquired Brierley+Partners (known generally as Brierley), a loyalty agency and platform provider based in Frisco, Texas.[26][27] In May 2023, Capillary raised $45 million from Avataar Ventures along with its limited partners (Pantheon, 57Stars, and Unigestion), Filter Capital, and Innoven Capital.[28] In June 2023, Capillary announced it had acquired the Digital Connect technology assets of Tenerity, a US-based engagement and rewards platform provider.[29][30][31][32]

In February 2024, Capillary raised $95 million in secondary deals.[33][34][35] Garde resigned as CEO in March 2024 "due to personal reasons," and Reddy returned to the company's role as CEO.[36]

Platform

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Capillary Technologies' primary product is its cloud-based SaaS platform Intelligent Loyalty, which includes modules with features for loyalty programs, customer engagement, and data analytics.[29][30]

References

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  1. 1 2 "How Capillary Technologies turned Lehman Brothers collapse into a boom - The Economic Times". Archived from the original on 16 September 2013.
  2. 1 2 "About Us, Our journey enabling consumer brands". www.capillarytech.com. Retrieved 19 July 2018.
  3. 1 2 Kamal, Priyanshu (20 June 2025). "Capillary Technologies turns profitable in FY25". Entrackr. Retrieved 10 November 2025.
  4. ↑ "Aneesh Reddy - India's Young & Brightest Entrepreneurs in 40 Under 40 2015 - Fortune India". www.fortuneindia.com. Retrieved 9 June 2023.
  5. ↑ "Capillary Technologies Pvt Ltd.: Private Company Information - Bloomberg". Bloomberg News.
  6. ↑ "The IIT that has given birth to a number of successful start-ups | Business Standard News".
  7. ↑ "Qualcomm Ventures Announces Eight Shortlist Winners for QPrize Business Plan Competition | Qualcomm". Qualcomm. 2 September 2009. Retrieved 7 December 2016.
  8. ↑ Perez, Sarah. "Social CRM Company Capillary Technologies Raises $15.5M From Sequoia, Norwest & Qualcomm". TechCrunch. Retrieved 7 December 2016.
  9. ↑ Govindarajan, Vijay; Deshpande, Sachin (20 June 2013). "Reverse Innovation in Tech Startups: The Story of Capillary Technologies". Harvard Business Review. Retrieved 8 December 2016.
  10. ↑ Mishra, Pankaj. "With $4M In Fresh Funding From Amex Ventures, Capillary Wants to be Salesforce Of Social CRM". TechCrunch. Retrieved 7 December 2016.
  11. ↑ "Archived: Start Singapore". The Straits Times.{{cite news}}: CS1 maint: deprecated archival service (link)
  12. ↑ Shu, Catherine. "Social CRM Provider Capillary Technologies Raises $45M, Acquires MartJack". TechCrunch. Retrieved 7 December 2016.
  13. ↑ "Capillary takes over ecommerce platform - Times of India". The Times of India. Retrieved 7 December 2016.
  14. ↑ "Capillary Technologies Gets $45M Series C Injection, Acquires MartJack". Wall Street Journal. 3 September 2015. ISSN 0099-9660. Retrieved 12 June 2023.
  15. ↑ "Asia's leading omni-channel CRM provider Capillary Technologies expands in China market".
  16. ↑ Ganguly, Payal (4 October 2016). "Capillary Technologies acquires Sellerworx". The Economic Times. Retrieved 7 December 2016.
  17. ↑ "Capillary Technologies appoints Rajan Anandan as newest board member | ANI News". Archived from the original on 2 February 2017.
  18. ↑ "Rajan Anandan joins the board at Capillary - The Economic Times".
  19. ↑ Anand, J. (21 February 2018). "Warburg Pincus, Sequoia invest more in SaaS firm Capillary". VCCircle. Retrieved 10 June 2023.
  20. 1 2 "Capillary Technologies eyes Saudi market". Arab News. 23 September 2019. Retrieved 9 June 2023.
  21. ↑ "Capillary Technologies signs JV with Saudi-Based Veda Holding". The Economic Times.
  22. ↑ "Capillary Technologies: A SaaS leader rises from Bengaluru". The Financial Express. 30 September 2019.
  23. ↑ "Sabre (SABR) Inks an Agreement With Capillary Technologies". Yahoo Finance. 23 March 2023. Retrieved 9 June 2023.
  24. ↑ "The boss who was a bully – and how he transformed himself". The Times of India. ISSN 0971-8257. Retrieved 9 June 2023.
  25. ↑ "Capillary Tech names Sameer Garde as CEO, cofounder Aneesh Reddy to serve as vice chairman". Moneycontrol. 28 September 2022. Retrieved 9 June 2023.
  26. ↑ Vardhan, Gyan (4 April 2023). "Capillary Tech acquires US-based Brierley+Partners". Entrackr. Retrieved 9 June 2023.
  27. ↑ "Capillary's fifth buy is US firm Brierley from Nomura". The Economic Times. 4 April 2023. ISSN 0013-0389. Retrieved 9 June 2023.
  28. ↑ FinSMEs (2 June 2023). "Capillary Raises $45M in Funding". FinSMEs. Retrieved 9 June 2023.
  29. 1 2 Jose, Teena (8 June 2023). "Capillary Acquires Tenerity's Digital Connect Assets". Entrepreneur. Retrieved 9 June 2023.
  30. 1 2 "Capillary Technologies makes third US acquisition, takes over Tenerity's Digital Connect assets". The Economic Times. 8 June 2023. ISSN 0013-0389. Retrieved 9 June 2023.
  31. ↑ "Warburg Pincus-backed Capillary Technologies makes third bet". VCCircle. Retrieved 9 June 2023.
  32. ↑ Rudra, Tapanjana (8 June 2023). "Capillary Acquires Tenerity's Digital Connect To Strengthen Foothold In US, Europe". Inc42 Media. Retrieved 9 June 2023.
  33. ↑ Bhalla, Tarush (27 February 2024). "Capillary Technologies extends latest funding round, raises $95 million in secondary transactions". The Economic Times. ISSN 0013-0389. Retrieved 3 June 2024.
  34. ↑ Staff, Entrepreneur (28 February 2024). "Capillary Technologies Raises USD 95 Mn in Secondary Deals and Expands Series D to USD 140 Mn". Entrepreneur. Retrieved 3 June 2024.
  35. ↑ Mitra, Sudeshna (27 February 2024). "Capillary Nets $95 Mn In Secondary Fundraise". Inc42 Media. Retrieved 3 June 2024.
  36. ↑ "Capillary Technologies on LinkedIn: Leadership Update at Capillary Technologies We are writing to share an…". www.linkedin.com. Retrieved 3 June 2024.
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