Wellhub, formerly Gympass, is an American multinational corporation and health and fitness software company headquartered in New York City.[1] The service is primarily used by corporations to provide health benefits to employees through a network of in-person gyms, studios, and wellness apps across 13 countries.[2]

Wellhub
FormerlyGympass
IndustryFitness, Wellness, Lifestyle
Founded2012
Founder
  • Cesar Carvalho
  • Vinicius Ferriani
  • João Thayro
HeadquartersNew York City, USA
Number of employees
1,800
Websitewellhub.com

History

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Gympass was founded in 2012 in São Paulo, Brazil by Cesar Carvalho, Vinicius Ferriani and João Thayro.[3][1][4] He founded Gympass to provide fitness and wellness programs for businesses after he had attended Harvard Business School.[2] This led to early partnerships with large companies looking to support healthier employees.[5]

In 2018 the company moved headquarters from São Paulo to New York City and began its launch across US markets including New York, Los Angeles, Atlanta, Chicago and Kansas City.[1][6]

Shift during COVID

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Gympass was affected in early 2020 as gyms worldwide began to close. However, the platform's digital network provided an alternative as employees shifted from in-person to online workouts during the COVID-19 lockdown. Gympass also allowed large companies to provide new benefits to employees who adopted remote work during and after COVID.[7][8]

In May 2021, Gympass crossed 4 million monthly check-ins across its network of more than 50,000 global fitness and health partners, including health apps like Headspace and Calm.[5][9][promotion?] Gyms, health partners and instructors are compensated every time a member ‘checks in’ at their facility or class.[1] In 2021, Gympass acquired startup Trainiac to increase its offering of individual professional trainers who can connect with individual clients or a small class.[7]

As of August 2023, the company had a valuation of $2.4 billion, with investors including in part with investments from Softbank and General Atlantic.[1][8][2]

Transition to Wellhub

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The company has incorporated more activities beyond fitness, including support for mental wellness, nutrition, better sleep and finances. This led to the name change in August 2024 to represent a network promoting more holistic wellbeing.[1][5][10]

The company reported 15,000 business clients and 3.0 million active individual members.[11][9] Corporate clients include Amazon, Oracle, Accenture, KPMG, and Santander in Wellhub's 13 global markets across Europe, the US & Canada, and Latin America.[1][12][2][13]

References

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  1. 1 2 3 4 5 6 7 Pooler, Michael (February 12, 2022). "How Gympass reinvented itself as Covid struck". Financial Times. www.ft.com. Retrieved 2025-09-04.
  2. 1 2 3 4 Burleigh, Emma (July 23, 2025). "The CEO of this $2.4 billion wellness app ditched Harvard Business School and a McKinsey career to bring calm and exercise to corporate America". Fortune. Retrieved 2025-09-04.
  3. Pancini, Laura (4 April 2024). "Por que o Gympass agora é Wellhub? Entenda o motivo por trás da mudança de nome". Exame (in Brazilian Portuguese). Retrieved 5 May 2026.
  4. Busch, Alexander (2019-12-29). "Der Mann, der von den guten Vorsätzen fürs neue Jahr profitiert". Neue Zürcher Zeitung (in Swiss High German). ISSN 0376-6829. Retrieved 2025-09-03.
  5. 1 2 3 McCarthy, Marcella (2021-06-29). "Gympass, the corporate wellness unicorn, raises a $220M series E". TechCrunch. Retrieved 2025-09-03.
  6. Marso, Andy (March 9, 2018). "Wish your employer would offer gym memberships? This company hopes to inspire them". The Kansas City Star.
  7. 1 2 Soper, Taylor (2021-12-15). "Unicorn corporate fitness startup Gympass acquires online personal training company Trainiac". GeekWire. Retrieved 2025-09-03.
  8. 1 2 Dummett, Ben. "WSJ News Exclusive | Wellness Startup Gympass Bulks Up With New Funding at $2.4 Billion Valuation". The Wall Street Journal. Retrieved 2025-09-03.
  9. 1 2 Hess, AJ (March 19, 2024). "Gympass has a holistic vision for workplace health". Fast Company.
  10. King, Hope (2024-04-04). "Gympass rebrands as Wellhub amid wellness boom". Axios. Retrieved 2025-10-01.
  11. Rehfeldt, Courtney (2024-08-01). "Wellhub Tops 3 Million Subscribers Following Rebrand". Athletech News. Retrieved 2025-10-01.
  12. Hussain, Noor Zainab (2021-06-29). "EXCLUSIVE SoftBank leads new funding round in Gympass, valuing startup at $2.2 bln". Reuters. Retrieved 2025-09-04.
  13. "Corporate wellness start-up Gympass prepares for IPO with rebrand". Financial Times.