WWRW (98.9 FM; "Rewind 98.9") is a radio station licensed to Big Rapids Township, Michigan, and broadcasting a classic rock format. It is owned by Mentor Partners, Inc. The station's an affiliate of the weekly syndicated Pink Floyd program "Floydian Slip." as well as "Alice's Attic" which airs every weeknight 7pm-12m.

WWRW
Broadcast area
Big Rapids, Michigan
Frequency98.9 MHz
BrandingRewind 98.9
Programming
FormatClassic rock
Ownership
OwnerMentor Partners, Inc.
History
First air date
September 7, 2025 (2025-09-07)
Call sign meaning
Rewind
Technical information[1]
Licensing authority
FCC
762506
ClassA
ERP3,500 watts
HAAT133 meters (436 ft)
Transmitter coordinates
43°41′1.1″N 85°34′56.2″W / 43.683639°N 85.582278°W / 43.683639; -85.582278
Links
Public license information
WebcastListen Live
Website989rewind.com

History

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The construction permit for this facility was obtained by Smile FM, a regional contemporary Christian music network, and traded to Mentor Partners in 2025 in exchange for Mentor-owned translator W256CC, which rebroadcast an HD Radio subchannel of WWBR. The station went on the air September 7, 2025, and absorbed the translator's former Rewind brand and classic rock format.[2]

References

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