WMSL (88.9 FM) is a Christian radio station broadcasting a Contemporary Christian music format. Licensed to Bogart, Georgia, United States, the station serves the AthensNortheast Georgia area. The station, originally owned by Prince Avenue Baptist Church and Christian School in Athens (via "Prince Educational Media"), currently is owned by the Radio Training Network.[1]

WMSL
Broadcast area
AthensNortheast Georgia
Frequency88.9 MHz (HD Radio)
Programming
FormatContemporary Christian
SubchannelsHD2: Christian worship
NetworkThe Joy FM
Ownership
Owner
History
First air date
December 1987
Former call signs
WPBS (April–September 1987)[1]
Technical information[2]
Licensing authority
FCC
53562
ClassC3
ERP20,000 watts
HAAT91.0 meters
Transmitter coordinates
33°54′25.00″N 83°29′35.00″W / 33.9069444°N 83.4930556°W / 33.9069444; -83.4930556
Links
Public license information
WebcastListen Live
Websitethejoyfm.com

History

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Logo from 2016 until 2019
Logo, circa 2012
Logo, circa 2003

The station was assigned the call letters WPBS on April 1, 1987, but on September 15, 1987, the call sign was changed to the current WMSL.[1] The station began broadcasting in December 1987.[3]

In 1988, WMSL adopted an innovative music format developed by Jim Hutto, formerly the operations manager at Atlanta easy-listening radio station WPCH.[4] The "Masterful Music" format, modeled on WPCH's long-running Sunday morning "Sounds of Faith" program,[5] featured high-quality instrumental recordings of hymns, sacred music, and praise-and-worship songs, as well as traditional and contemporary pieces performed by choral groups and soloists.

The station programmed music more than 22 hours per day, with brief breaks for news and short features.[6]

In January 2014, WMSL discontinued Masterful Music and adopted a "Contemporary Christian" format with music from syndicator Christian FM. Two years later, WMSL changed its moniker from "The Great 88" to "The Reach."[7]

In 2019, "The Reach" gave way to "The Joy FM" following WMSL's sale[8] to the Radio Training Network.[9]

See also

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References

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  1. 1 2 3 "WMSL Facility Record". United States Federal Communications Commission, audio division.
  2. "Facility Technical Data for WMSL". Licensing and Management System. Federal Communications Commission.
  3. "The Great 88 — The Great Music Place in Athens & NE Georgia". wmsl.fm. Archived from the original on September 3, 2013. Retrieved June 12, 2026.
  4. "Atlanta | WPCH | WUBL". Friends of Ga Radio. Retrieved June 12, 2026.
  5. "Sounds of Faith". soundsoffaith.net. Archived from the original on January 3, 2014. Retrieved June 12, 2026.
  6. "Gateway Today: Christian Radio in the Athens Area". gatewayumc.org. Archived from the original on May 15, 2003. Retrieved June 12, 2026.
  7. "Jeff Dantre Interview 7-1-16". HisAir.Net. Retrieved June 12, 2026.
  8. "Industry News Bits 12-14-17". HisAir.Net. Retrieved June 12, 2026.
  9. "Georgia Coverage | The JOY FM". www.thejoyfm.com. Retrieved June 12, 2026.
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