WISM-FM (98.1 FM) is a radio station broadcasting a classic hits format. Licensed to Altoona, Wisconsin, United States, the station serves the Eau Claire-Chippewa Falls area. It is owned by Mid-West Family Broadcasting.[2]

WISM-FM
Broadcast area
Eau Claire-Chippewa Falls
Frequency98.1 MHz
BrandingGreatest Hits 98.1
Programming
FormatClassic hits
Ownership
Owner
History
First air date
November 1991 (1991-11)
Call sign meaning
Wisconsin Mid-West
Technical information[1]
Licensing authority
FCC
1130
ClassC3
ERP25,000 watts
HAAT53 m (174 ft)
Transmitter coordinates
44°46′37.9″N 91°28′29.6″W / 44.777194°N 91.474889°W / 44.777194; -91.474889
Links
Public license information
WebcastListen live
Websitegreatesthits981.com

History

edit

The WISM-FM callsign was first used in 1959 in Madison, Wisconsin, at 98.1 FM.[3] On December 1, 1983, WISM-FM changed its call sign to WMGN.[4]

Eventually, the Federal Communications Commission (FCC) controlled and licensed station call lettered were acquired by Alpenglow Communications, which relaunched WISM-FM in November 1991 with a classic rock format.[5]

The station was then bought[6] by Clear Channel Broadcasting Licenses, Inc., but was then transferred to the Aloha Station Trust.

The station was sold again in 2016 to Mid-West Family Broadcasting for $970,000.[7]

On July 1, 2016, coincident with the sale to Mid-West Family Broadcasting being consummated, WISM-FM changed its format from adult contemporary to classic hits, branded as "Greatest Hits 98.1". The specific programming was transferred from WDRK, upon that station's donation from Mid-West Family Broadcasting to Blugold Radio LLC.

References

edit
  1. "Facility Technical Data for WISM-FM". Licensing and Management System. Federal Communications Commission.
  2. "WISM-FM Facility Record". United States Federal Communications Commission, audio division.
  3. "FCC history cards". Retrieved February 26, 2021.
  4. "Magic 98 History". Retrieved February 26, 2021.
  5. "FCC Ownership Reports". Retrieved February 26, 2021.
  6. "FTP link". ftp.fcc.gov (FTP).[dead ftp link] (To view documents see Help:FTP)
  7. "Midwest family buys and donates in Eau Claire". Radio Insight. Retrieved April 29, 2016.
edit