WATT (1240 AM, "News Talk 1240") is a radio station broadcasting a news-talk-sports format. Licensed to Cadillac, Michigan, it began broadcasting in 1946.

WATT
Frequency1240 kHz
BrandingNews Talk 1240
Programming
FormatNews-Talk-Sports
AffiliationsMichigan Radio Network
Ownership
OwnerMacDonald Garber Broadcasting
WKAD, WKHQ-FM, WLXT, WLXV, WMKT, WMBN
History
First air date
September 30, 1945 (1945-09-30)
Technical information[1]
Licensing authority
FCC
65928
ClassC
Power1,000 watts
TranslatorsW291DE (106.1 MHz, Cadillac)
Links
Public license information

WATT officially began broadcasting on September 30, 1945, as Cadillac's first radio station[2] on the frequency of 1240 kHz.[3] The station was founded by Les Biederman, a broadcast pioneer who had previously launched WTCM in Traverse City. WATT was a key member of Biederman’s Paul Bunyan Network, a group of small-market stations designed to provide localized news and entertainment to Northern Michigan communities.[4] During its early years, WATT operated with a power of 250 watts and served as an NBC Radio Network affiliate, bringing national programming and block-style variety shows to Wexford County residents.[5]

In the 1970s, Les Biederman sold WATT to Kenneth MacDonald Sr., the founder of MacDonald Broadcasting. MacDonald, a former hall-of-fame broadcaster from Saginaw, purchased the station alongside its FM sister (WLXV) and properties in Petoskey.[6]

In 1998, as part of a corporate reorganization of the family business, the Northern Michigan stations—including WATT—were spun off into a separate entity called MacDonald-Garber Broadcasting, headed by Patricia MacDonald-Garber.[7]

References

edit
  1. "Facility Technical Data for WATT". Licensing and Management System. Federal Communications Commission.
  2. "Cadillac Gets Station". The Bay City Times. United Press. September 30, 1945. p. 10. Retrieved January 6, 2026.
  3. "1240 AM WATT Media Kit" (PDF). MacDonald-Garber Broadcasting. Retrieved January 3, 2026.
  4. "WTCM (AM) History" (PDF). Broadcasting Publications Inc. p. C-104. Retrieved January 3, 2026.
  5. "Michigan Radio History Records" (PDF). World Radio History. Retrieved January 3, 2026.
  6. "MacDonald Broadcasting Hall of Fame". Michigan Association of Broadcasters. Retrieved January 3, 2026.
  7. "Cadillac Chamber of Commerce Member Directory". Cadillac Area Chamber of Commerce. Retrieved January 3, 2026.
edit