Vitaminka AD Prilep, commonly known as Vitaminka, is a Macedonian food processing company headquartered in Prilep, North Macedonia. Founded in 1956, it has grown from a ground red pepper producer to a key regional player.[1][2] The company produces a variety of snacks, spices, sauces, beverages and confectionery. As a joint-stock company, it is considered one of the largest food processing companies in the country, as well as a prominent competitor in its region.[1][2]
 | |
 Vitaminka factory in Prilep | |
Native name | Витаминка АД Прилеп |
|---|---|
| Type | Private |
| Industry | Food processing |
| Headquarters | , North Macedonia |
Area served | North Macedonia and 30 countries |
Key people |
|
| Revenue | |
| Website | https://vitaminka.company |
History
editVitaminka was initially established in 1956 in the Socialist Republic of Macedonia as a state-owned producer of ground red pepper. In 1974, the company expanded its product portfolio to include a broader range of food categories.[3]
In 1987 and early 1988, Vitaminka further expanded its manufacturing capacities.[4]
Following the dissolution of Yugoslavia in 1991, Vitaminka's revenue declined to approximately one-quarter of its previous annual level.[5]
In 2007, the European Bank for Reconstruction and Development (EBRD) began investing in Vitaminka, starting with a €4 million loan, followed by another €2 million in 2016 to support infrastructure development.[2]
Vitaminka was one of the eleven companies that founded Pakomak DOO Skopje, a non-profit packaging waste management organization formed on December 3, 2010.[6]
In February 2018, Vitaminka acquired Brilijant, a cooking oil brand headquartered in Štip.[7]
During the COVID-19 pandemic, Vitaminka set aside a budget of MKD 3.5 million as a response to the crisis, with most of the budget directed to the Ministry of Health and to non-governmental and humanitarian organizations for helping vulnerable groups of citizens.[8][9][10]
Products
editVitaminka produces over 400 packaging variants across several food categories, including snacks, spices, sauces, beverages and confectionery. Approximately 45% of Vitaminka's products are exported to over 30 countries.[3] The company also holds an ISO certified Halal standard.[1][11]
Notable brands include:[1][12]
- Stobi Flips, a corn based, gluten-free snack and one of the company's best-known products[13][14]
- Brilijant, a cooking oil brand based in Štip
- Vitaminka Ketchup, a branded line of tomato ketchup
- Dafinka, a spice made of various dried vegetables
- Atlantis, a chocolate sea shells brand
- Choco Stobi, chocolate-coated cereals
- Cevitana, an instant vitamin powder drink
- Vitanez, a mayonnaise brand
Awards
editIn 2014, the Government of North Macedonia awarded Vitaminka the statuette for best social practices in the category of "Employee relations".[15]
In 2024, Vitaminka was nominated for the "Most Desired Employer in Food Production" award by Vrabotuvanje.com.mk.[16]
References
edit- 1 2 3 4 Askovic, Marija (2022-03-25). "Vitaminka". WB6 CIF. Retrieved 2025-07-12.
- 1 2 3 Melohina, Viktorija (October 17, 2014). "EBRD supports growth of Vitaminka". www.ebrd.com. Retrieved 2025-07-13.
- 1 2 "About Us - Vitaminka official website". Vitaminka. Retrieved 2025-07-11.
- ↑ Yugoslav Economic Review. Privredni pregled. 1988.
- ↑ "КУПУВАЧОТ Е СЕКОГАШ ВО ПРАВО". www.ekonomijaibiznis.mk. Retrieved 2025-07-13.
- ↑ "Pakomak". www.pakomak.com.mk. Retrieved 2025-07-19.
- ↑ "Archives of Komercijalna Banka. Archive from 15.02.2018". www2.kb.mk. Retrieved 2025-07-11.
- ↑ "КОВИД - 19 МЕРКИ И АКТИВНОСТИ". Vitaminka (in Macedonian). Retrieved 2025-07-13.
- ↑ "Vitaminka has so far set aside a budget of 3,5 million denars for a larger number of donations where needed in the situation". Sloboden Pečat.
- ↑ "Vitaminka Has Set Aside A Budget Of 3.5 Million Denars As A Response To The Covid-19 Crisis". AmCham.
- ↑ Andonoska, Elena (2016-04-13). "Витаминка воведе Халал стандард". Vitaminka (in Macedonian). Retrieved 2025-07-12.
- ↑ "Витаминка". Vitaminka (in Macedonian). Retrieved 2025-07-11.
- ↑ "Vitaminka | Shopping | Skopje". www.inyourpocket.com. Retrieved 2025-07-14.
- ↑ N., Marija (2018-07-17). "Macedonian brands of snacks and beverages you'd love on the table". Slavorum. Retrieved 2025-07-14.
- ↑ "National awards for best corporate social responsibility practices in 2014 presented". Влада на Република Северна Македонија (in Macedonian). 2015-10-22. Retrieved 2025-07-13.
- ↑ Velichkovska, Viktorija (2025-04-17). "Витаминка прогласена за најпосакуван работодавач од Vrabotuvanje.com.mk". Vitaminka (in Macedonian). Retrieved 2025-07-13.