Village Cooking Channel is a South Indian Tamil language YouTube Channel, popularly known as VCC. They are known for their videos on traditional village food cooking in open fields.[1] As of Dec 2025, it had 30 million subscribers on YouTube and became the first Tamil YouTube channel to receive the first Diamond Creator Award.[2] Several of their videos have more than 100 million views and 'Watermelon Juice' video is the most popular one with 300 million views as of May 2025.
Village Cooking Channel | |
|---|---|
| Other name | VCC |
| YouTube information | |
| Channel | |
| Years active | 2018-present |
| Genre | Cooking |
| Subscribers | 30.1 million |
| Views | 9.3 billion |
| Last updated: January 6 2026 | |
Background
editThe channel is being run by family members, consisting of brothers V. Subramanian (the cameraman), V. Ayyanar, V. Murugesan, their cousin T. Muthumanickam, their brother-in-law G. Tamilselvan and are led by their grandfather and former chef M. Periyathambi.[3] Periyathambi is a well-known caterer in the village of Chinna Veeramangalam, Pudukkottai, Tamil Nadu.
The channel employs the use of traditional vessels and cauldrons to cook a variety of dishes, using traditional methods (no modern equipment is used). After filming the video, the team have their share of food and later, it is served at old-age homes and orphanages in their village.[3][4]
In January 2021, Rahul Gandhi joined their outdoor cooking for mushroom biryani in Karur, which enhanced the channel's popularity even further.[5][6][7] On 4 July 2021, the channel donated 1 million rupees to Tamil Nadu Chief Minister Public Relief Fund for fight against COVID-19 pandemic.[8]
Reception
editIn other media
editOwing to their popularity, the members were featured in cameo appearances in Vikram (2022), marking their film debut.
References
edit- ↑ "From Tamil Delicacies To Paneer Butter Masala - This Village Cooking Channel has taken youtube by strom". Outlook India. Retrieved 4 July 2021.
- ↑ "ஒரு கோடி சப்ஸ்கிரைபர் பெற்ற Village Cooking Channel: ரூ.10 லட்சம் கொரோனா நிவாரண நிதி". Puthiyathalaimurai. Retrieved 5 July 2021.
- 1 2 Payyannur, Sijith (25 January 2021). "This grandad and cousins have rocked Youtube with their Village Cooking Channel". OnManorama. Manorama Online. Retrieved 5 June 2021.
- ↑ "ദ് ഗ്രേറ്റ് നാടൻ കുക്കിങ്: പെരിയതമ്പിക്കും പയ്യന്മാർക്കും മാസവരുമാനം പത്തുലക്ഷം!". Manorama. Retrieved 4 July 2021.
- ↑ "Rahul Gandhi joins TN's 'Village Cooking Channel' for mushroom biryani; social media's new favourite". Hindustan Times. 30 January 2021. Retrieved 4 July 2021.
- ↑ Mani, Sowmya (7 February 2021). "'Village Cooking Channel': Meet YouTube's favourite chefs who impressed Rahul Gandhi with their mushroom biryani!". The New Indian Express. The New Indian Express. Retrieved 8 April 2021.
- ↑ "TN's popular 'Village Cooking Channel' gets a guest — Rahul Gandhi relishing Biriyani". The News Minutes. 30 January 2021. Retrieved 4 July 2021.
- ↑ "Village Cooking Channel: 1 கோடி சப்ஸ்கிரைபர்கள், 10 லட்சம் கொரோனா நிவாரண நிதி - கலக்கும் வில்லேஜ் குக்கிங் சேனல்!". News18 Tamil. Retrieved 5 July 2021.
- ↑ "This YouTube channel by Indian farmer-chefs features feasts from the village and beyond". The Hindu. The Hindu Publishing Group. 23 April 2020. Retrieved 5 June 2021.
- ↑ "Black Sheep Digital Awards 2021 Winners List: These are the winners of Black Sheep Awards". The News crunch. Retrieved 4 July 2021.