Wikipedia

Union Hand-Roasted Coffee

Union Hand-Roasted Coffee (formerly Union Coffee Roasters[1]) is a privately owned British coffee roasting business based in East London, United Kingdom. The company was founded in 2001 by Jeremy Torz and Steven Macatonia.[2][3] According to the trade publication Coffee House, the company bridges independent and mainstream markets by working under craft principles while selling products in supermarkets.[4]

Union Hand-Roasted Coffee
TypePrivate
IndustryCoffee roasting
PredecessorTorz & Macatonia
FoundedStar Lane in East London, (14 June 2001 (2001-06-14)) --> Present
FounderJeremy Torz
Steven Macatonia
Headquarters
Star Lane, East London
,
UK
Area served
United Kingdom
ProductsSpeciality Coffee, Single Origin Coffee, Microlot Coffee, Coffee Blends
ServicesCoffee, Coffee Roasting, Wholesale Supplier
Number of employees
50+
Websitewww.unionroasted.com

Hand-roasted coffee is produced in small batches under the supervision of a roaster who manually monitors the roasting process.[5]

History

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While working at Peet's Coffee & Tea in San Francisco in the early 1990s, Jeremy Torz and Stephen Macatonia developed an interest in coffee. They observed the coffee culture in San Francisco, which differed from the contemporary market in the United Kingdom.

Macatonia worked as an immunologist and Torz as an optometrist before founding the business. They remained for four years to study the regional coffee industry and roasting techniques.

Returning to the UK in 1994, they established Torz and Macatonia as a wholesale coffee roasting business.

In 1995, they became the main supplier for the Seattle Coffee Company, the first major coffee shop chain in the UK.[6] Torz and Macatonia eventually merged with The Seattle Coffee Company in 1997 [7] which was then acquired by Starbucks in 1998.[8][9][10]

Torz and Macatonia left the company in 2000. In 2001, they founded private company Union Coffee Roasters and in 2007, it was rebranded to Union Hand-Roasted Coffee.[11]

By 2005, the company was producing 11 different lines, four of which were special editions and seven of which were for sale in Sainsbury's, Asda, the Co-op and Somerfield.[12] In 2015, Union rebranded its corporate identity, updating its logo, changing its product lines for Waitrose[13]".[14] and Ocado[15] and introducing a subscription service called CoffeeClub.[16]

Distribution and partnerships

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Union Coffee supplies wholesale specialty coffee and barista training[17] Gail's Artisan Bakery,[18] Brasserie Blanc[19] and Peach Pubs.[20]

References

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  1. ↑ "Wake up and smell Union's artisan values". The Grocer. 21 April 2007.
  2. ↑ Jenny Linford (8 October 2001). "Why they are full of beans; Like a Savile Row suit, you can buy bespoke coffee to suit your own palate. Jenny Linford meets two men who know a good roast when they make it". The Evening Standard.
  3. ↑ "What We Do". www.unionroasted.com. Retrieved 2016-03-13.
  4. ↑ "State of the Union" (PDF). Coffee House. June 2011.
  5. ↑ "Link".
  6. ↑ Sheryl Garratt (8 September 2002). "Wake up and smell the money. Cappuccino, frappucino, skinny latte, ..." The Observer.
  7. ↑ "History of Coffee Part V - Speciality Coffee | Galla Coffee". www.gallacoffee.co.uk. Archived from the original on 2011-11-26.
  8. ↑ "Starbucks to Buy U.K. Company -- Seattle Coffee Deal Opens Door into Europe".
  9. ↑ "BBC News | the Company File | Starbucks storms into UK".
  10. ↑ "Archives". Los Angeles Times. 30 April 1998.
  11. ↑ "Branding Brief: Union Coffee Roasters renames itself | PR & public relations news | PRWeek". www.prweek.com. Archived from the original on 2013-04-07.
  12. ↑ "The best possible taste".
  13. ↑ "The Entrepreneur: Jeremy Torz, Union Hand-Roasted Coffee - Startups.co.uk: Starting a business advice and business ideas". startups.co.uk. Retrieved 2016-03-13.
  14. ↑ "Union Hand-Roasted revamps and rationalises coffee range". www.thegrocer.co.uk. Retrieved 2016-03-13.
  15. ↑ "Union Hand-Roasted Coffee rebrands and relaunches premium retail range". Retail Times. Retrieved 2016-03-13.
  16. ↑ "Union Hand-Roasted Coffee launching CoffeeClub subscription service". Business Reporter. Retrieved 2016-03-13.
  17. ↑ "Barista Training". www.unionroasted.com. Retrieved 2016-03-13.
  18. ↑ "Drinks - GAIL's Bakery". GAIL's Bakery. Retrieved 2016-03-13.
  19. ↑ "Growth Capital: Forming a Union to source coffee that'll really". Evening Standard. 29 April 2013. Retrieved 2016-03-13.
  20. ↑ "OUR FOOD & DRINK | Peach Pubs". Peach Pubs. Retrieved 2016-03-13.
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