Thrills is a Canadian brand of chewing gum. It was originally produced by the O-Pee-Chee company of London, Ontario, Canada[1] which was subsequently bought by Nestlé in 1996.[2] It is known for its purple colour and distinctive flavour. Comparisons of its flavour to soap are so prevalent that recent packaging states "IT STILL TASTES LIKE SOAP!".[3]

Current Thrills gum packaging.

Thrills once came in a paper envelope or blister pack, but now comes in a cardboard package similar to a Chiclets box. It is now made in Spain for Tootsie Roll Industries.[4] There are ten pieces of gum in each package and each package has the dimensions of 22 x 9.8 x 4.7 cm.

References

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  1. Wong, Cecily; Thuras, Dylan; Obscura, Atlas (12 October 2021). Gastro Obscura: A Food Adventurer's Guide. Workman Publishing Company. ISBN 978-1-5235-1187-7.
  2. "Nestlé Canada's History and Global Impact Through the Years". www.corporate.nestle.ca. Retrieved 29 January 2026.
  3. Kronbauer, Bob (14 November 2022). "Thrills chewing gum wasn't supposed to taste like soap". Vancouver Is Awesome. Retrieved 29 January 2026.
  4. "Nutricion Facts" (JPG). steemitimages.com.