theScore Bet is a Canadian multinational sportsbook owned by Score Media and Gaming, a subsidiary of Penn Entertainment. Established in 2019, it offers sports betting in 21 U.S. states and the Canadian province of Ontario.
Company type | Subsidiary |
|---|---|
| Industry | Sports betting |
| Founded | September 2019 |
| Owner | Score Media and Gaming |
| Parent | Penn Entertainment |
| Website | thescore |
In Ontario and four U.S. states, Penn also operates online casinos; in Canada, these operations are branded as theScore Casino, while in the U.S. they are branded as Hollywood Casino Online.[1][2]
History
editIn May 2018, the U.S. Supreme Court struck down the Professional and Amateur Sports Protection Act of 1992—an act that largely outlawed sports betting in the United States —in Murphy v. National Collegiate Athletic Association. theScore founder John S. Levy felt that the decision opened up new possibilities for the company, telling The Globe and Mail that "we’d had discussions before PASPA fell, because it had been in our minds forever. We'd thought about going to Europe and doing something over there. Once PASPA fell, it became real in a hurry."[3]
The company entered into an agreement with Bet.Works to provide middleware for the service. Bet.Works referred theScore to Dennis Drazin, the manager of the Monmouth Park Racetrack in Oceanport, New Jersey. In December 2018, theScore would enter into a market access agreement in New Jersey with the track's parent company Darby Development, allowing it to offer mobile sports betting in the state. With the deal, theScore became the first media company to establish or partner with a U.S. sportsbook.[3][4] In July 2019, The Score entered into a 20-year market access agreement with Penn National Gaming, which allowed theScore to operate sports betting in 11 more states. As part of the agreement, Penn took a 4.7% stake in the company, which was renamed Score Media and Gaming.[4]
theScore Bet officially launched in New Jersey in September 2019; alongside the launch, theScore's sports news app added a new feature known as "Bet Mode", which enables sports betting-oriented features including real-time statistics, odds, and tracking, and the ability to prepare wagers that can then be forwarded to theScore Bet's app.[4]
In August 2021, Penn agreed to acquire Score Media and Gaming for $2 billion in cash and stocks, with theScore Bet operating alongside its Barstool Sportsbook brand.[5] In April 2022, theScore Bet launched in Ontario as part of the province's new regulated online gambling market, becoming its first Canadian jurisdiction. It also announced an agreement to become the official gaming partner of the Toronto Blue Jays (owned by Rogers Sports & Media, which had acquired theScore's original Canadian television operations in 2012).[6][7][8]
In November 2023, theScore Bet became an official sports betting service of the National Hockey League in Canada as part of its deal with Penn.[9]
In November 2025, Penn and ESPN Inc. announced that they had mutually agreed to end their licensing agreement for the ESPN Bet sportsbook in the United States. On December 1, 2025, ESPN Bet customers were transitioned to theScore Bet. The service also launched in Missouri the same day, expanding its reach to 21 U.S. states.[10][11] Penn CEO Jay Snowden stated that the cost savings from ending the ESPN deal would largely be reinvested into its Canadian operations.[12]
In April 2026, Penn received approval to launch theScore Bet in Alberta on July 13, 2026, as part of its new regulated online gambling market.[13]
References
edit- ↑ Keast, Mark (2026-05-04). "Record-Breaking Jackpot for Ontario iCasino Player". Casino.org. Retrieved 2026-05-05.
- ↑ "PENN Leaning On TheScore Sports History For iCasino Growth". Canadian Gaming Business. 2025-09-10. Retrieved 2026-05-05.
- 1 2 "theScore founder John Levy's new big bet: becoming a sports bookie in the legalized U.S. market". The Globe and Mail. 2019-11-25. Retrieved 2025-12-22.
- 1 2 3 Booton, Jen. "theScore's Winning Formula: Integrating Mobile Betting Platforms Into Sports Media". Sports Business Journal. Retrieved 2025-12-22.
- ↑ "Penn National Agrees to Buy TheScore App in $2 Billion Deal". The Wall Street Journal. 5 August 2021. Retrieved 20 August 2021.
- ↑ Nightingale, Tom (2022-04-07). "theScore Bet becomes exclusive gaming partner of the Toronto Blue Jays". canadiangamingbusiness. Retrieved 2022-10-13.
- ↑ Ladurantaye, Steve. "Rogers Communications to acquire Score Media". The Globe and Mail. Retrieved 24 August 2012.
- ↑ "CRTC clears way for Rogers to buy Score". The Globe and Mail. Retrieved 1 May 2013.
- ↑ Islam, Arif (2023-11-30). "NHL bets big with Penn Entertainment partnership". SportsPro. Retrieved 2025-10-14.
- ↑ "Penn completes betting platform rebrand to theScore Bet". Sports Business Journal. Retrieved 2025-12-22.
- ↑ Rizzo, Lillian (2025-11-06). "DraftKings takes over ESPN sports betting partnership from Penn Entertainment". CNBC. Retrieved 2025-11-06.
- ↑ "Is Land-Based Gaming Next on PENN's Agenda for Canada?". Canadian Gaming Business. 2025-11-06. Retrieved 2026-05-05.
- ↑ "theScore Bet Approved to Offer Betting and Casino in Alberta". Canadian Gaming Business. 2026-04-23. Retrieved 2026-05-05.