Talk:Zillow

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ZillowHaley (talk · contribs) has been paid by Zillow. Full COI disclosure.

Services section request

Latest comment: 2 years ago5 comments2 people in discussion

This edit request by an editor with a conflict of interest was declined.

Hi, it's been a while but it's Haley from Zillow here with another edit request. Thank you for your patience as I worked through some editor feedback and notes. I'm sending updates incrementally to build out this section and hopefully make it an easy review.

As stated before I have a clear conflict of interest. And, as stated in my original request, this new Services section draft that is intended to replace the current Website features section.

As I've stated above, I understand that I have a clear conflict of interest. I'm posting these edit requests as small slices to make reviewing more painless. Tagging Nythar here as they've previously expressed interest in reviewing these requests.ZillowHaley (talk) 19:01, 11 March 2024 (UTC)Reply

Updated Services section

Services

Zillow's web and mobile platform offers real estate-related services for buying, selling, renting, and financing.^[1]

Nearly all of Zillow's online services are structured around real estate listings, and the web and mobile platform's functionality reflects this. ^[2] As of 2023, Zillow had 160 million properties listed in its database.^[3] Zillow receives property information from numerous sources, including multiple listing service feeds published by realtor associations^[4], county records, tax data, and mortgage information.^[5]

References

↑ Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them. Zillow notes that many customers utilize multiple services simultaneously, as home sellers are often buying at the same time and many renters are also investigating ownership options.<ref name=SEC2023quote>"Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2023. p. 4. Retrieved June 5, 2023. . We do this through a range of services designed to help our customers in whatever stage of the home buying journey they may be in. This typically includes the need for multiple services simultaneously. Approximately 71% of sellers are also buying at the same time, and among renters with plans to move within the next year, 45% plan to buy their next home.
↑ Manko, Barbara A. (2022). "Teaching user-friendly web design: A case study on Zillow.com in the real estate industry". Journal of Information Technology. 12 (1): 38. Retrieved June 5, 2023. For an organization's redesign to impact its users positively, the designer and others responsible for creating its online presence must consider both the content, especially including the functionality of search tools in the case of real estate, and the visual elements of their website's navigation
↑ "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2024. p. 3. Retrieved March 1, 2024. At the core of Zillow is our living database of approximately 160 million U.S. homes
↑ Blake, Matthew (June 10, 2021). "Judge rules for Zillow in REX antitrust lawsuit". HousingWire. Retrieved June 5, 2023. The case stems from Zillow changing how it collects the home listings information it publicly displays. The company moved late last year from syndication agreements with various parties to getting Internet data display, or IDX, feeds from Multiple Listings Services that are operated by the NAR.
↑ "ZILLOW MARKET DATA: HOW INVESTORS CAN USE IT FOR THEIR MARKET RESEARCH". Mashvisor. March 16, 2022. Retrieved October 6, 2023.

ZillowHaley (talk) 22:43, 1 March 2024 (UTC)Reply

Not done for now: Replacing that entire section would remove a lot of useful information, especially about the history of your services. I'd suggest you first get WP:CONSENSUS for this since it's a big change. Encoded Talk 💬 17:13, 1 April 2024 (UTC)Reply

Hi Encoded, would you prefer if I post the full edit request for the Services section to see it all at once? It might not seem like as big of a change with the full context. Let me know! ZillowHaley (talk) 22:05, 8 April 2024 (UTC)Reply

Hi @ZillowHaley, apologies I didn’t realise there was more - go ahead and post it (or link it if you’ve got it in draftspace) and I’ll take a look tomorrow as it’s quite late where I am now. Thanks, Encoded Talk 💬 22:48, 8 April 2024 (UTC)Reply

Website features / Services section request

Latest comment: 2 years ago2 comments2 people in discussion

This edit request by an editor with a conflict of interest has now been answered.

Hi Encoded, adding the full Services section edit request (to replace the website features) as we chatted about above. The context behind the change: Right now this section is a hodgepodge of historical factoids, including claims about services, features, and tools that are no longer available. Some of this information would thus feel more appropriate for the History section, where key development milestones are already covered. It also feels misleading to label this section as Website features, as (a) many users obviously access the Zillow platform through the Zillow mobile app, and (b) features are functionally an extension of services, a concept that provides a better organizational framework.

Updated Services section

Done Thanks for the update and sorry for taking so long to get back to you, Uni has been crazy recently. I've added all as requested and also removed the old 'Down Payment Assistance Programs' section that was above the website features section since it's been included in the services section in your request. Thanks :) Encoded Talk 💬 07:20, 30 April 2024 (UTC)Reply

Services

Zillow's web and mobile platform offers real estate-related services for buying, selling, renting, and financing.</ref>^[1]

Nearly all of Zillow's online services are structured around real estate listings, and the web and mobile platform's functionality reflects this.^[2] As of 2023, Zillow had 160 million properties listed in its database.^[3] Zillow receives property information from numerous sources, including multiple listing service feeds published by realtor associationsBlake, Matthew (June 10, 2021). "Judge rules for Zillow in REX antitrust lawsuit". HousingWire. Retrieved June 5, 2023. The case stems from Zillow changing how it collects the home listings information it publicly displays. The company moved late last year from syndication agreements with various parties to getting Internet data display, or IDX, feeds from Multiple Listings Services that are operated by the NAR., county records, tax data, and mortgage information.^[4] Zillow connects buyers with local real estate agents through their Zillow Premier Agent program.^[5] Users can compare their Zestimate to prices of actual home sales in their region or neighborhood. ^[6]

Zillow also connects sellers with local real estate agents, who can perform additional market analysis, such as appraisals, to determine home value and consult on home improvements to maximize value.^[7] Sellers and agents can both use Zillow's suite listings tools, which facilitate interactive and 3D floor plans enabled by AI features.^[8] Agents also have access to professional photography and media services.^[9]

Sellers can also use Zillow to request cash offers from Opendoor.^[10]^[11]

Renter services

Zillow allows renters to apply for apartments and pay rent through its platform.^[12] Landlords can also use the platform to process applications, conduct background and credit checks, and accept payments.^[12]

Financing services

Zillow's affiliate lender, Zillow Home Loans, offers mortgage loans and refinance options.^[13] and information about down payment assistance programs.^[14]

References

↑ Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them. Zillow notes that many customers utilize multiple services simultaneously, as home sellers are often buying at the same time and many renters are also investigating ownership options.<ref name=SEC2023quote>"Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2023. p. 4. Retrieved June 5, 2023. . We do this through a range of services designed to help our customers in whatever stage of the home buying journey they may be in. This typically includes the need for multiple services simultaneously. Approximately 71% of sellers are also buying at the same time, and among renters with plans to move within the next year, 45% plan to buy their next home.
↑ Manko, Barbara A. (2022). "Teaching user-friendly web design: A case study on Zillow.com in the real estate industry". Journal of Information Technology. 12 (1): 38. Retrieved June 5, 2023. For an organization's redesign to impact its users positively, the designer and others responsible for creating its online presence must consider both the content, especially including the functionality of search tools in the case of real estate, and the visual elements of their website's navigation
↑ "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2024. p. 3. Retrieved March 1, 2024. At the core of Zillow is our living database of approximately 160 million U.S. homes
↑ "ZILLOW MARKET DATA: HOW INVESTORS CAN USE IT FOR THEIR MARKET RESEARCH". Mashvisor. March 16, 2022. Retrieved October 6, 2023.
Buyer services
Zillow allows home buyers to search for properties by location, total price, features, and other criteria.<ref name=Loukissas2019>Alexander Loukissas, Yanni (April 5, 2019). All Data Are Local: Thinking Critically in a Data-Driven Society. MIT Press. p. 132. Retrieved June 5, 2023. Above the map is a search bar with filters for listing type, price, number of beds, and more that can be applied to further narrow the number of listings displayedUsers may also view properties not currently on the market as part of the research process.<ref name=Fasolo>Jean Fasolo, Pamela (May 2016). "Using Crowd Sourcing to Change the Real Estate Landscape" (PDF). University of Baltimore. p. 8. Retrieved June 5, 2023. Zillow is unique because rather than using a database of only properties for sale or rent in the MLS system for browsing and viewing purposes, there is a more robust databases of all properties, including those not currently on the market
↑ Bottorff, Cassie (May 5, 2023). "What Is Zillow Premier Agent & How Does It Work?". Forbes Advisor. Retrieved October 6, 2023.
Seller services
Zillow provides sellers with an estimate of home value, referred to as a "Zestimate", based on a range of information available through public records, including sales of comparable houses in a neighborhood.<ref name=WaPo>Howell, David. "How accurate is Zillow's Zestimate? Not very, says one Washington-area agent". Washington Post. Archived from the original on 2020-04-23. Retrieved 2020-03-13. {{cite news}}: Text "quote+ Some of that information can come from sites like Zillow that offer what’s called an “automated valuation model” — AVM for short — that purportedly present a great estimate of the current market value of millions of homes. It’s cool technology, amassing an enormous amount of information from publicly available sources in one place that is then scrubbed through very sophisticated algorithms to predict value." ignored (help)
↑ Cite error: The named reference WaPo was invoked but never defined (see the help page).
↑ Joanna Green; Russell Walker (2017). "Neighborhood Watch: The Rise of Zillow". Kellogg School of Management. Retrieved June 5, 2023.
↑ Cooper, Gael (June 30, 2023). "Zillow Launches AI-Powered Virtual Home Tours". CNET. Retrieved October 6, 2023. Real estate company Zillow is using artificial intelligence to create a new, immersive listing format on its website.
↑ Han, Brooklee (January 18, 2023). "OZillow Group's ShowingTime+ plans to up agents' marketing game". Real Trends. Retrieved June 5, 2023.
↑ Han, Brooklee (March 17, 2023). "Opendoor and Zillow expand their partnership". Real Trends. Retrieved June 5, 2023.
↑ Sopher, Brooklee (August 4, 2022). "After ditching home-buying business, Zillow Group partners with rival Opendoor". Geek Wire. Retrieved June 5, 2023.
1 2 Hinchliffe, Emma (July 31, 2018). "Zillow now lets you apply for apartments, pay rent online". Inman. Retrieved October 6, 2023. The listing giant has unveiled a new set of tools letting prospective renters apply to multiple apartments with one form and pay rent directly from the website
↑ Jackson, Jhoni (July 31, 2018). "Zillow Review: Mortgage Refinance". Money. Money Group , LLC. Retrieved October 12, 2022.
↑ Lerner, Michele (December 21, 2021). "Zillow partners with housing group to make down payment assistance programs more accessible". Washington Post. Retrieved June 20, 2023.

As you can see, this section is structured around four kinds of services: buyer services, seller services, renter services, and financing services. Variations of this framework for categorizing Zillow's services are also used by peer-reviewed journals,^[1] academic textbooks,^[2] and SEC filings.^[3] This draft includes all of the key information from the current Website features section, but with up-to-date figures and improved sourcing.

As I've stated above, I understand that (a) I have a clear conflict of interest as I work for Zillow and that (b) editors will thus want to closely review everything I'm proposing to ensure it aligns with content guidelines. I should say, though, that I think the Services draft is a clear improvement on the existing Website features section for the reasons described above. Please let me know what you think. ZillowHaley (talk) 17:22, 11 April 2024 (UTC)Reply

Simple infobox update for new CEO

Latest comment: 1 year ago8 comments4 people in discussion

This edit request by an editor with a conflict of interest has now been answered.

Hello! Haley from Zillow back here with a request to update the infobox on this page to reflect the newly appointed CEO (announced on 8/7 at 1:05pm PT). My financial conflict of interest has been disclosed above at the top of this page and on my user page.

Below are suggestions and citations for bringing these details up-to-date:

Add Jeremy Wacksman (CEO) to the top of the list of Key people and add his title CEO^[4]
Move Rich Barton (co-executive chairman) to the second on the list of Key people and update this title to co-executive chairman^[5]
Update Lloyd Frink (co-executive chairman) to the third on the list of key people and his title to co-executive chairman^[6]

References

↑ Crittenden, Andrew B.; Crittenden, Victoria L.; Crittenden, William F. (2017). "Industry Transformation via Channel Disruption" (PDF). Journal of Marketing Channels. 24 (1–2): 13–26. Retrieved June 5, 2023. Zillow is a residential listing company that exists primarily online through a webpage and mobile application. With regard to the disruption of the traditional real estate business model, Zillow was not designed to remove the personal connection between the consumer and a real estate agent. Instead, Zillow puts important property information in the hands of the buyer, educating the buyer to streamline the buying experience.
↑ Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them.
↑ "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2023. Retrieved June 5, 2023.
↑ Han, Brooklee (2024-08-07). "Zillow Group names Jeremy Wacksman as CEO". HousingWire. Retrieved 2024-08-08.
↑ Reid-Simmons, Stephanie (2022-08-05). "Zillow's new CEO on what's next as Rich Barton moves upstairs". Real Estate News. Retrieved 2024-08-08.
↑ Hart, Connor (2024-08-07). "Zillow Promotes Operating Chief Jeremy Wacksman to Chief Executive Role". Wall Street Journal. Retrieved 2024-08-08.

Along with these edits, there are a few small edits in the intro and history sections that will need to be made to reflect the new CEO. I will make those edits at a later date, but if an editor agrees with my infobox update, I would appreciate it! I'll be back with additional edits once these are made. ZillowHaley (talk) 16:43, 8 August 2024 (UTC)Reply

Hi @ZillowHaley,

I don't have time to verify these this morning, but I will point out that you have made the wrong type of edit request here. You've used the "semi-protected" template, which is intended for users without full editing permissions to request changes to protected pages. Zillow's page isn't protected - anyone can edit it. (But kudos to you for not doing so!) What you want is the "COI edit request" template, for users with a conflict of interest. More info here: WP:ER. PianoDan (talk) 16:59, 8 August 2024 (UTC)Reply

Adding onto this, I've gone ahead and switched this to the correct template so it goes into the proper queue. Thanks for your patience, Haley! Bsoyka (t • c • g) 20:12, 8 August 2024 (UTC)Reply

Thank you @Bsoyka and @PianoDan for your help updating the template, and for making the edit! I was curious why the template was wrong, but wasn't able to figure it out. Appreciate you both. ZillowHaley (talk) 19:10, 9 August 2024 (UTC)Reply

@ZillowHaley: You're all good! You used {{Request edit}}, which is intended for use with articles that are protected from editing and that your account is literally unable to edit. The correct template in your case is {{Edit COI}}, which is used with articles where you technically could edit but don't do to a conflict of interest. Just as a note, I really appreciate your compliance with all our relevant COI rules—I know they're a lot to understand, but I wish more of our paid contributors would go through the effort you are. The disclosure on your user page, your edit request, and your relevant sources are great, and I thank you. And to clarify, I haven't made the edit yet—someone else will come by and take a look at your request soon. Happy contributing! Bsoyka (t • c • g) 22:02, 9 August 2024 (UTC)Reply

Appreciate the insight (and kudos) @Bsoyka! I definitely aim to go about this the right way so everyone has their needs met. Hoping someone stops by to complete the edit request soon - thank you again for your help and hope to work with you again! ZillowHaley (talk) 17:22, 12 August 2024 (UTC)Reply

Now that you are using the correct template, these look very straightforward :). I'm on them. --FeldBum (talk) 13:59, 13 August 2024 (UTC)Reply

@ZillowHaley done. Not sure about capitalization, but left as is for now. --FeldBum (talk) 15:44, 13 August 2024 (UTC)Reply

Simple infobox update to remove President and add COO

Latest comment: 1 year ago2 comments2 people in discussion

This edit request by an editor with a conflict of interest has now been answered.

Hello! This is Haley with Zillow requesting another update to Zillow's infobox. In Q4 2024, Zillow promoted a new COO and our President left the company.

I’d like to update the key people in the infobox, to ensure it's up to date. Below are suggestions and citations

Replace Susan Daimler (President) with Jun Choo (COO) in the list of Key People^[1]

I'm looking for editors without a conflict to review and make these changes if they agree with my suggestions. Let me know if I can help, or if you have any questions. Thank you! ZillowHaley (talk) 21:22, 5 February 2025 (UTC)Reply

Done Verified by provided source, fairly straightforward. Thanks for correctly using the edit request procedure. DrOrinScrivello (talk) 16:10, 6 February 2025 (UTC)Reply

References

↑ Gallagher, Dave (2024-11-14). "Zillow president steps down, company names new COO". Real Estate News. Retrieved 2025-02-05.

Requested COI Edit: Updates to “2015 to Present” Section

Latest comment: 6 months ago2 comments2 people in discussion

The Wikimedia Foundation's Terms of Use require that editors disclose their "employer, client, and affiliation" with respect to any paid contribution; see WP:PAID. For advice about reviewing paid contributions, see WP:COIRESPONSE.

ZillowAlix (talk · contribs) has been paid by unknown.

This edit request by an editor with a conflict of interest was declined.

Hello editors,

I work for Zillow Group and am requesting several factual updates to the “2015 to Present” section of the Zillow article. These additions reflect developments covered by independent, reliable news sources. I am not editing the article directly due to a conflict of interest and welcome any revisions or feedback from uninvolved editors.

Proposed Additions

ChatGPT partnership In October 2025, Zillow launched the Zillow app in ChatGPT, becoming the first real estate brand available on the platform and allowing users to search for homes directly within the ChatGPT interface.^[1]

Zillow Showcase In April 2024, Zillow introduced Zillow Showcase, a listing format featuring upgraded media such as interactive floorplans, high-resolution photography, and 3D tours. Since launch, Zillow has added tools to Showcase including SkyTour, which offers interactive exterior views, and Virtual Staging, which uses AI-generated imagery to display furnished room options.^[2]^[3]

Tools introduced for buyers and renters In 2024 and 2025, Zillow introduced several tools for home shoppers and renters. For buyers, Zillow launched BuyAbility, which provides an estimate of home affordability based on factors such as income, credit score, mortgage rates, and target monthly payment, as well as Zillow Home Loans Verified Pre-Approval, a digital process that allows users to submit and verify financial information to receive a lender-issued pre-approval letter.^[4]^[5] For renters, Zillow introduced a portable rental application that can be reused for multiple listings on the platform, and CreditClimb, a feature that allows renters to report on-time rent payments to major credit bureaus.^[6]^[7]

References

↑ Bloomberg. "OpenAI Lets ChatGPT Users Connect With Spotify, Zillow In-App." October 6, 2025. https://www.bloomberg.com/news/articles/2025-10-06/openai-lets-chatgpt-users-connect-with-spotify-zillow-in-app
↑ GeekWire. "Zillow rolls out new Showcase listing product with enhanced media tools." April 2024. https://www.geekwire.com
↑ Real Estate News. "Zillow expands Showcase with visual media enhancements including virtual staging." 2025. https://www.realestatenews.com
↑ Real Estate News. "Zillow introduces BuyAbility affordability tool." 2024. https://www.realestatenews.com
↑ Zillow Home Loans. "Verified Pre-Approval." https://www.zillowhomeloans.com/learning-center/verified-pre-approval
↑ Zillow. "Portable Rental Application." https://www.zillow.com/learn/portable-rental-application/
↑ RISMedia. "Zillow launches CreditClimb to help renters build credit through rent reporting." 2025. https://www.rismedia.com

Thank you for your consideration and for reviewing these proposed updates.

ZillowAlix (talk) 14:22, 10 December 2025 (UTC) ZillowAlix (talk) 14:22, 10 December 2025 (UTC)Reply

Not done for now: Promotional in tone & non-notable features being given lots of space here. Please see WP:NOTCATALOG. Thanks, Encoded Talk 💬 23:52, 11 December 2025 (UTC)Reply

Add topic

[Carayannis-1] Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them. Zillow notes that many customers utilize multiple services simultaneously, as home sellers are often buying at the same time and many renters are also investigating ownership options.<ref name=SEC2023quote>"Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2023. p. 4. Retrieved June 5, 2023. . We do this through a range of services designed to help our customers in whatever stage of the home buying journey they may be in. This typically includes the need for multiple services simultaneously. Approximately 71% of sellers are also buying at the same time, and among renters with plans to move within the next year, 45% plan to buy their next home.

[Manko-2] Manko, Barbara A. (2022). "Teaching user-friendly web design: A case study on Zillow.com in the real estate industry". Journal of Information Technology. 12 (1): 38. Retrieved June 5, 2023. For an organization's redesign to impact its users positively, the designer and others responsible for creating its online presence must consider both the content, especially including the functionality of search tools in the case of real estate, and the visual elements of their website's navigation

[SEC2023-3] "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2024. p. 3. Retrieved March 1, 2024. At the core of Zillow is our living database of approximately 160 million U.S. homes

[4] Blake, Matthew (June 10, 2021). "Judge rules for Zillow in REX antitrust lawsuit". HousingWire. Retrieved June 5, 2023. The case stems from Zillow changing how it collects the home listings information it publicly displays. The company moved late last year from syndication agreements with various parties to getting Internet data display, or IDX, feeds from Multiple Listings Services that are operated by the NAR.

[Blake2021b-5] "ZILLOW MARKET DATA: HOW INVESTORS CAN USE IT FOR THEIR MARKET RESEARCH". Mashvisor. March 16, 2022. Retrieved October 6, 2023.

[Carayannis-6] Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them. Zillow notes that many customers utilize multiple services simultaneously, as home sellers are often buying at the same time and many renters are also investigating ownership options.<ref name=SEC2023quote>"Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2023. p. 4. Retrieved June 5, 2023. . We do this through a range of services designed to help our customers in whatever stage of the home buying journey they may be in. This typically includes the need for multiple services simultaneously. Approximately 71% of sellers are also buying at the same time, and among renters with plans to move within the next year, 45% plan to buy their next home.

[Manko-7] Manko, Barbara A. (2022). "Teaching user-friendly web design: A case study on Zillow.com in the real estate industry". Journal of Information Technology. 12 (1): 38. Retrieved June 5, 2023. For an organization's redesign to impact its users positively, the designer and others responsible for creating its online presence must consider both the content, especially including the functionality of search tools in the case of real estate, and the visual elements of their website's navigation

[SEC2023-8] "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2024. p. 3. Retrieved March 1, 2024. At the core of Zillow is our living database of approximately 160 million U.S. homes

[Blake2021b-9] "ZILLOW MARKET DATA: HOW INVESTORS CAN USE IT FOR THEIR MARKET RESEARCH". Mashvisor. March 16, 2022. Retrieved October 6, 2023.
Buyer services
Zillow allows home buyers to search for properties by location, total price, features, and other criteria.<ref name=Loukissas2019>Alexander Loukissas, Yanni (April 5, 2019). All Data Are Local: Thinking Critically in a Data-Driven Society. MIT Press. p. 132. Retrieved June 5, 2023. Above the map is a search bar with filters for listing type, price, number of beds, and more that can be applied to further narrow the number of listings displayedUsers may also view properties not currently on the market as part of the research process.<ref name=Fasolo>Jean Fasolo, Pamela (May 2016). "Using Crowd Sourcing to Change the Real Estate Landscape" (PDF). University of Baltimore. p. 8. Retrieved June 5, 2023. Zillow is unique because rather than using a database of only properties for sale or rent in the MLS system for browsing and viewing purposes, there is a more robust databases of all properties, including those not currently on the market

[ForbesAdvisor-10] Bottorff, Cassie (May 5, 2023). "What Is Zillow Premier Agent & How Does It Work?". Forbes Advisor. Retrieved October 6, 2023.
Seller services
Zillow provides sellers with an estimate of home value, referred to as a "Zestimate", based on a range of information available through public records, including sales of comparable houses in a neighborhood.<ref name=WaPo>Howell, David. "How accurate is Zillow's Zestimate? Not very, says one Washington-area agent". Washington Post. Archived from the original on 2020-04-23. Retrieved 2020-03-13. {{cite news}}: Text "quote+ Some of that information can come from sites like Zillow that offer what’s called an “automated valuation model” — AVM for short — that purportedly present a great estimate of the current market value of millions of homes. It’s cool technology, amassing an enormous amount of information from publicly available sources in one place that is then scrubbed through very sophisticated algorithms to predict value." ignored (help)

[WaPo-11] Cite error: The named reference WaPo was invoked but never defined (see the help page).

[Green2017-12] Joanna Green; Russell Walker (2017). "Neighborhood Watch: The Rise of Zillow". Kellogg School of Management. Retrieved June 5, 2023.

[CooperJune20232-13] Cooper, Gael (June 30, 2023). "Zillow Launches AI-Powered Virtual Home Tours". CNET. Retrieved October 6, 2023. Real estate company Zillow is using artificial intelligence to create a new, immersive listing format on its website.

[HanJanuary2023-14] Han, Brooklee (January 18, 2023). "OZillow Group's ShowingTime+ plans to up agents' marketing game". Real Trends. Retrieved June 5, 2023.

[HanMarch2023-15] Han, Brooklee (March 17, 2023). "Opendoor and Zillow expand their partnership". Real Trends. Retrieved June 5, 2023.

[SopherAugust2022-16] Sopher, Brooklee (August 4, 2022). "After ditching home-buying business, Zillow Group partners with rival Opendoor". Geek Wire. Retrieved June 5, 2023.

[Hinchliffe2018-17] 1 2 Hinchliffe, Emma (July 31, 2018). "Zillow now lets you apply for apartments, pay rent online". Inman. Retrieved October 6, 2023. The listing giant has unveiled a new set of tools letting prospective renters apply to multiple apartments with one form and pay rent directly from the website

[Jackson2022-18] Jackson, Jhoni (July 31, 2018). "Zillow Review: Mortgage Refinance". Money. Money Group , LLC. Retrieved October 12, 2022.

[Lerner2021-19] Lerner, Michele (December 21, 2021). "Zillow partners with housing group to make down payment assistance programs more accessible". Washington Post. Retrieved June 20, 2023.

[Crittenden-20] Crittenden, Andrew B.; Crittenden, Victoria L.; Crittenden, William F. (2017). "Industry Transformation via Channel Disruption" (PDF). Journal of Marketing Channels. 24 (1–2): 13–26. Retrieved June 5, 2023. Zillow is a residential listing company that exists primarily online through a webpage and mobile application. With regard to the disruption of the traditional real estate business model, Zillow was not designed to remove the personal connection between the consumer and a real estate agent. Instead, Zillow puts important property information in the hands of the buyer, educating the buyer to streamline the buying experience.

[Carayannis-21] Carayannis, Elias G.; Sindakis, Stavros (April 19, 2017). Analytics, Innovation, and Excellence-Driven Enterprise Sustainability. Palgrave Macmillan US. p. 151. Retrieved June 5, 2023. Zillow's business model is straightforward: They connect people looking to buy houses with the real estate agents, mortgage lenders, and advertisers who want to reach them.

[SEC2023-22] "Form 10‑K" (PDF). U.S. Securities and Exchange Commission. February 15, 2023. Retrieved June 5, 2023.

[HousingWire-23] Han, Brooklee (2024-08-07). "Zillow Group names Jeremy Wacksman as CEO". HousingWire. Retrieved 2024-08-08.

[RealEstateNews-24] Reid-Simmons, Stephanie (2022-08-05). "Zillow's new CEO on what's next as Rich Barton moves upstairs". Real Estate News. Retrieved 2024-08-08.

[WallStreetJournal-25] Hart, Connor (2024-08-07). "Zillow Promotes Operating Chief Jeremy Wacksman to Chief Executive Role". Wall Street Journal. Retrieved 2024-08-08.

[RealEstateNews-26] Gallagher, Dave (2024-11-14). "Zillow president steps down, company names new COO". Real Estate News. Retrieved 2025-02-05.

[27] Bloomberg. "OpenAI Lets ChatGPT Users Connect With Spotify, Zillow In-App." October 6, 2025. https://www.bloomberg.com/news/articles/2025-10-06/openai-lets-chatgpt-users-connect-with-spotify-zillow-in-app

[28] GeekWire. "Zillow rolls out new Showcase listing product with enhanced media tools." April 2024. https://www.geekwire.com

[29] Real Estate News. "Zillow expands Showcase with visual media enhancements including virtual staging." 2025. https://www.realestatenews.com

[30] Real Estate News. "Zillow introduces BuyAbility affordability tool." 2024. https://www.realestatenews.com

[31] Zillow Home Loans. "Verified Pre-Approval." https://www.zillowhomeloans.com/learning-center/verified-pre-approval

[32] Zillow. "Portable Rental Application." https://www.zillow.com/learn/portable-rental-application/

[33] RISMedia. "Zillow launches CreditClimb to help renters build credit through rent reporting." 2025. https://www.rismedia.com

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Talk:Zillow

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Simple infobox update for new CEO

Simple infobox update to remove President and add COO

Requested COI Edit: Updates to “2015 to Present” Section

Requested COI Edit: Updates to “2015 to Present” Section

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