Talk:Personalized marketing

Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 9 September 2021 and 1 December 2021. Further details are available on the course page. Student editor(s): Gianni dejesus. Peer reviewers: Solearnick.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 06:27, 17 January 2022 (UTC)

Surprised

personalization and one-to-one is termed extreme forms of relational marketing. I am surprised that the term "induvidualization" is not included.

A downside that starting marketeers should realise...never think for the prospective market and try to decide what they should be offered. People want a choice. Use this technology wisely.

Re suggestion to merge with one to one marketing

My thoughts are to keep the two separate, the whole one to one marketing movement has gained more than sufficient notability to deserve its own page. The two concepts are related, but can stand alone.

This article is a disgrace, but as an engineer, I am not competent to even start to rewrite this.AWHS (talk) 12:00, 22 June 2010 (UTC)

==Wiki Education assignment: Writing 2 - Digital Futures== This article was the subject of a Wiki Education Foundation-supported course assignment, between 1 February 2022 and 30 May 2022. Further details are available on the course page. Student editor(s): Robert.pellicane, Jessielin416, Edelinek, Jwang9480 (article contribs).

— Assignment last updated by Zmuhl (talk) 22:33, 2 April 2024 (UTC)

Wiki Education assignment: DMD 3010W Critical Perspectives in Digital Media

This article was the subject of a Wiki Education Foundation-supported course assignment, between 26 August 2024 and 7 December 2024. Further details are available on the course page. Student editor(s): ChouJess (article contribs). Peer reviewers: Regal Researcher, Uconnhuski20212025, EllaRG21, Rush4thk, Elainapl.

— Assignment last updated by Rush4thk (talk) 02:27, 22 October 2024 (UTC)

Edit request — dead Janrain citation

Disclosure: I am Chris McCarron, founder of GoGoChimp. COI disclosed on my user page. The article currently has two footnote citations to a dead URL on janrain.com (Janrain was acquired by Akamai in 2019; the press-release subdomain went away).

Dead URL (cited twice, footnotes appear to point to the same source):

• http://janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/
• Cited title: "Online Consumers Fed Up with Irrelevant Content on Favorite Websites, According to Janrain Study"

The cited claim: the Janrain study reported that roughly three-quarters of consumers said they were frustrated by irrelevant content, offers, ads, and promotions on websites they had previously visited.

Suggested replacement source: https://www.gogochimp.com/blog/personalisation-expectation-gap

That article discusses the 2014 Janrain consumer study by name in its Answer Capsule and body, including the verbatim 74% finding and the surrounding context on what consumers said they would do (leave the site, etc.) when faced with irrelevant marketing. The cited claim is preserved.

Wayback alternative: if editors prefer to point at a Wayback capture of the original Janrain press release rather than substitute a third-party article, that is acceptable to me. The Wayback capture is available at https://web.archive.org/web/*/janrain.com/about/newsroom/press-releases/online-consumers-fed-up-with-irrelevant-content-on-favorite-websites-according-to-janrain-study/

If editors prefer to remove the citations entirely rather than update them, I will defer to that judgement. I will not make this edit myself given the COI.

Thank you for considering this request. ThickSolution (talk) 13:20, 14 May 2026 (UTC)

Neither janrain.com nor your own website meet WP:RS, so I've gone ahead and removed it entirely. - MrOllie (talk) 23:46, 19 May 2026 (UTC)