This article was created to cover the online firestorm. The concept has substantial coverage in academic literature (Journal of Marketing, PLOS ONE, Journal of Marketing Communications, Public Relations Review, and others) but had no existing article. Sources cover the term's origin in marketing communications research, empirical studies of firestorm dynamics on Facebook, Twitter, and Weibo, and well-documented cases. Feedback and improvements welcome. AThickerhead (talk) 14:27, 21 June 2026 (UTC)Reply