Wikipedia

SpreeAI

SpreeAI (stylized as SPREEAI) is an American fashion technology company headquartered in Incline Village, Nevada that develops artificial intelligence software for the apparel and retail industries, including photorealistic virtual try-on, AI-powered sizing recommendations, and digital model generation.[1][2] Founded in 2022 by John Imah and Bob Davidson, the company achieved unicorn status in 2025 following a Series B round led by Davidson Group that valued the company at approximately US$1.5 billion.[3][4] TechCrunch identified SpreeAI as one of the more than 100 new tech unicorns minted in 2025.[3] Its board of directors includes supermodel Naomi Campbell and hospitality executive Larry Ruvo.[5]

SpreeAI
Company type
Private
Industry
Founded2022; 4 years ago (2022)
FoundersJohn Imah
Bob Davidson
Headquarters
Incline Village, Nevada
,
United States
Area served
Worldwide
Key people
John Imah (CEO)
Naomi Campbell (board member)
Larry Ruvo (board member)
ProductsAI virtual try-on, AI sizing recommendations, digital fashion model generation
Number of employees
40 (2026)
Websitespreeai.com

History

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SpreeAI was founded in 2022 by John Imah and Bob Davidson with a focus on artificial intelligence applications in fashion retail.[5] By 2024, the company had raised approximately US$60 million in venture funding.[6]

In May 2025, SpreeAI announced a Series B round led by Davidson Group; reporting at the time placed the company's valuation at approximately US$1.5 billion, making it one of a small number of fashion-technology companies to reach unicorn status.[4][6] In January 2026, TechCrunch listed SpreeAI among the more than 100 new tech unicorns minted in 2025.[3]

Technology

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SpreeAI develops a suite of artificial intelligence tools for the apparel industry. Its consumer-facing platform allows shoppers to upload a single photograph or select a digital model and then visualize clothing items on that figure with photorealistic rendering, while a complementary sizing engine generates fit recommendations intended to reduce returns.[7][2] The platform is designed for integration with online retailers so that shoppers can preview garments before purchase.[2][8]

The company has stated that its models were developed in part through research collaborations with the Massachusetts Institute of Technology and Carnegie Mellon University.[9][10]

Leadership and board

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John Imah, a Nigerian-American technology executive who previously held roles at Samsung, Twitch, Meta Platforms, and Snap Inc., is co-founder and chief executive officer.[11] Co-founder Bob Davidson, through Davidson Group, led the company's Series B financing.[4]

The company's board of directors includes supermodel Naomi Campbell, who joined in 2024, and Las Vegas hospitality executive Larry Ruvo.[5][9]

Partnerships

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SpreeAI has formed partnerships across both academia and the fashion industry.

  • Council of Fashion Designers of America (CFDA). In 2025, SpreeAI entered a partnership with the CFDA to support American designers and brands with AI-driven tools; the CFDA described SpreeAI as "a fashion technology leader delivering innovative solutions to help designers and brands thrive."[8][9]
  • Massachusetts Institute of Technology and Carnegie Mellon University. The company has cited ongoing research and talent collaborations with both institutions.[9][12]
  • Sergio Hudson and Kai Collective. In 2025, SpreeAI made what WWD described as its Met Gala debut through a custom collaboration with designer Sergio Hudson and Nigerian-British label Kai Collective; the collaboration paired Hudson's couture with SpreeAI's virtual try-on platform.[13][14]

Recognition

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  • In 2025, TechCrunch named SpreeAI among the new tech unicorns of the year.[3]
  • In 2025, SpreeAI was named an honoree in Inc.'s Best in Business awards, and CEO John Imah was included on Inc.'s list of 40 business leaders who "propelled their organizations to success."[15]
  • In 2025, Imah was named to the Observer's AI Power Index, a list of 100 leaders shaping the future of artificial intelligence.[16]
  • In 2025, Imah was included in AfroTech's Future 50, recognizing Black innovators in technology.[17]
  • SpreeAI and Imah have been the subject of profile coverage in The Washington Post, Rolling Stone UK, WWD, Vogue UA, L'Officiel Arabia, GQ South Africa, and Inc..[18][19][10][12][20][15]

See also

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References

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  1. ↑ "SpreeAI Corp – Company Profile and News". Bloomberg.com. Retrieved 24 November 2025.
  2. 1 2 3 Toneguzzi, Mario (7 May 2025). "SpreeAI redefines retail with AI-powered photorealistic try-ons and $1.5B valuation". Retail Insider. Retrieved 15 October 2025.
  3. 1 2 3 4 Davis, Dominic-Madori (13 January 2026). "More than 100 new tech unicorns were minted in 2025 — here they are". TechCrunch. Retrieved 23 January 2026.
  4. 1 2 3 Jonas, Ashley (8 May 2025). "SpreeAI Is Redefining Retail With Virtual AI-Powered Try-Ons". Retail Today. Retrieved 24 November 2025.
  5. 1 2 3 Keenan, Sara (10 June 2024). "Naomi Campbell Joins SpreeAI, The New Black-Owned Startup That Lets You Try On Clothes With AI". POCIT. Retrieved 15 November 2025.
  6. 1 2 Oludimu, Deborah (25 August 2025). "Nigerian-American Innovator John Imah Joins the Billion-Dollar Club With Fashion-Tech Startup, SpreeAI". BN Style. Retrieved 24 November 2025.
  7. ↑ "Innovation at Its Finest: SpreeAI's Visionary Blend of AI and Fashion". Tech Times. 5 June 2024. Retrieved 24 November 2025.
  8. 1 2 "CFDA x SpreeAI: How the Future of Fashion Meets AI with a Human Touch". Council of Fashion Designers of America. 13 November 2025. Retrieved 15 November 2025.
  9. 1 2 3 4 "SpreeAI Is Redefining Retail With Virtual AI-Powered Try-Ons" (Press release). PR Newswire. 7 May 2025. Retrieved 24 May 2026.
  10. 1 2 "John Imah of SPREEAI on the Future of AI in Fashion". Vogue UA. 28 April 2026. Retrieved 24 May 2026.
  11. ↑ "John Imah Sold 2 Companies Before He Was 16 Years Old, Now He's Leading A $1.5B AI-Powered Retail Company". AfroTech. 12 August 2025. Retrieved 15 November 2025.
  12. 1 2 "Fashion Intelligence". L'Officiel Arabia. 12 August 2025. Retrieved 10 December 2025.
  13. ↑ "Sergio Hudson's Custom Met Gala Look For SpreeAI's John Imah Highlights Synergy In Fashion and Technology". Women's Wear Daily. 6 May 2025. Retrieved 24 May 2026.
  14. ↑ "SpreeAI and Sergio Hudson Partner to Bring AI to Couture". Yahoo Finance. 19 December 2025. Retrieved 24 May 2026.
  15. 1 2 "How These 40 Business Leaders Propelled Their Organizations to Success". Inc. 2 December 2025. Retrieved 24 May 2026.
  16. ↑ "100 Leaders Shaping the Future of Artificial Intelligence". Observer. 17 September 2025. Retrieved 4 December 2025.
  17. ↑ "AfroTech Future 50: Recognizing Black Innovators in Tech". AfroTech. Retrieved 4 December 2025.
  18. ↑ Tashjian, Rachel; Judkis, Maura (20 September 2025). "How designers used AI at New York Fashion Week". The Washington Post. Retrieved 15 October 2025.
  19. ↑ Ihekire, Chinonso (6 January 2026). "How A.I. Can Redefine Global Fashion – John Imah on Fashion, Tech, Global Style". Rolling Stone UK. Retrieved 16 January 2026.
  20. ↑ "John Imah is redefining what a modern tech founder looks like". GQ South Africa. 16 April 2026. Retrieved 24 May 2026.
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