SHS Drinks Limited (formerly Beverage Brands (U.K.) Limited) is a British alcoholic beverage company.
| Formerly | Beverage Brands (U.K.) Limited (1993–2023) |
|---|---|
Company type | Subsidiary |
| Industry | Alcoholic beverages |
| Incorporated | 8 March 1993 |
| Founded | 1992 |
| Founder | Joe Woods |
Area served | Worldwide |
| Products |
|
| Parent | SHS Group Limited |
| Website | shs-drinks |
| Footnotes / references [1] | |
History
editBeverage Brands was founded in 1992 by Joe Woods (born 1954 or 1955).[2] It was founded in Torquay, Devon. Woods was born in Greenock, and grew up in Torquay, having moved there aged 11. Originally based on the harbour, the company moved to Rockwood House on Parkhill Road in 2000.[3]
Beverage Brands (U.K.) Limited was officially incorporated on 8 March 1993.[4] SHS Group Limited took controlling interest of Beverage Brands in 1993.[2]
In May 2011, the company announced that it was leaving the county of Devon.[5] On 12 December 2022, the company proposed a name change, to SHS Drinks Limited, and this became official on 16 January 2023.[6]
Products
editIts main product is WKD Original Vodka, which is the market leading ready to drink (RTD) alcoholic beverage in Ireland and the UK. WKD sells £258 million in the UK. In 2009 it produced a cider called WKD Core.
It produced Woody's from December 1995; from July 2001 it became Woody's Vodka Refresher, and sold until December 2003, then relaunched in September 2008.
Beverage Brands is the sixth largest manufacturer of RTDs in the world.
Structure
editThe company is based off junction 11a of the M5, off the B4641 in Hucclecote.
It was based in Torquay from 1992 until 2011; the main bottling plants is on the Cumnock Business Park in Netherthird, East Ayrshire at the A76/B7083 roundabout, with another at Shepton Mallet.
References
edit- ↑ "SHS Drinks Limited Drinks Limited Drinks Limited overview - Find and update company information - Gov.uk". Companies House. 8 March 1993. Retrieved 13 April 2026.
- 1 2 "Our Story". SHS Drinks. Retrieved 13 April 2026.
- ↑ "How Joe sailed to business success thanks to recipe for cream liqueur". This is Devon. 11 May 2010.
{{cite web}}: CS1 maint: deprecated archival service (link) - ↑ "Incorporation". Companies House. 8 March 1993. Retrieved 13 April 2026.
- ↑ "Staff at Beverage Brands in Torquay face losing jobs". BBC News. 11 May 2011. Retrieved 13 April 2026.
- ↑ "Company name changed beverage brands (U.K.) LIMITED\certificate issued on 16/01/23". Companies House. 16 January 2023. Retrieved 13 April 2026.
