Qiulae Wong (/kjuː.leɪ/; born 1988, also known by her initial 'Q') is a New Zealand businesswoman and politician who is the current leader of The Opportunity Party (TOP). She took over the position in November 2025 following the resignation of Raf Manji.
Qiulae Wong | |
|---|---|
Wong in 2026 | |
| 5th Leader of The Opportunity Party | |
| Assumed office November 2025 | |
| Deputy | Daniel Eb[1] |
| Preceded by | Raf Manji |
| Personal details | |
| Born | May 1988 (age 38)[2] |
| Citizenship | New Zealand |
| Party | The Opportunity Party |
| University of Auckland | |
| Occupation | Politician, businesswoman |
| Website | www |
Wong aims to reach the 5% threshold required for the party to enter parliament in the next general election. Her platform emphasises climate transition, housing equity, and building a sustainable, high-wage economy.
Early life and education
edit
Qiulae Wong was born in Fiji[3] in May 1988[2][better source needed] and moved to New Zealand as a child.[citation needed] Wong is of Chinese and European descent.[3] She grew up in the Auckland suburb of One Tree Hill[4][5] and wanted to be a fashion designer when she was young.[6]
She graduated from the University of Auckland with a double degree in law and politics.[7]
Early career
editAfter university, Wong worked in the human rights and ethical business sector, initially as a communications advisor for Be.Accessible, a social change campaign focused on disability inclusion.[5][4] and moved to London. In London, she worked at the Ethical Fashion Forum and co-founded Common Objective, a sustainable technology platform designed to match fashion professionals with ethical suppliers.[5][8][9] The venture received investment and strategic support from industry figures including Vivienne Westwood, while other major luxury brands such as Stella McCartney engaged with the platform to demonstrate supply chain transparency.[8][9][10] Wong led the Impact team at Hoxby, a human resources consultancy. While there, she led the process to have Hoxby become B Corp Certified.[11][5]
Following her return to New Zealand in 2020,[12] Wong and her partner settled in Auckland, where they transitioned their household to electric energy and heating.[13] Wong became the Country Director for B Lab in New Zealand, working with businesses such as Kiwibank, Sharesies, and Blunt Umbrellas to promote sustainable business certification.[11] She joined KPMG New Zealand, where she advised major corporations on sustainability and climate transition strategies.[5][4]
Wong has previously held governance and volunteering roles[4] as co-convenor of Kiwis in Climate[14] and as a Trustee of Wellbeing Economy Alliance Aotearoa. In November 2025, Wong resigned from her position on the board of the Wellbeing Economy Alliance Aotearoa and stepped down as co-convenor of the Kiwis in Climate network to assume the leadership of The Opportunity Party.[15][16]
Leader of The Opportunity Party (2025–present)
edit
TOP had been without a permanent leader since the 2023 departure of Raf Manji.[17][18] Wong was chosen from among several applicants to lead the party as its fifth-ever leader in the 2026 election.[12][17][19] Wong was chosen as party leader despite not having wide name recognition or prior experience in parliament, which is atypical in New Zealand politics.[20][21] When Wong became the leader she shortened the party's name to "Opportunity".[21][6][22]
2026 general election
editWong announced that the party would contest the 2026 general election in November[23] with a more centrist platform.[24] including reducing house prices through a land value tax, and introducing a "Citizen's Voice," consisting of citizens' assemblies for certain major issues.[25] The party began increasing its communications to voters in preparation for the election in 2026,[24] with a variety of community and television appearances.[26]

Wong has emphasised the need for the party to broaden its appeal to ordinary voters,[22] acknowledging past criticism that the party focused heavily on detailed policy at the expense of connecting with the electorate.[19][27] As part of this repositioning, Wong has described three broad areas of policy focus: combatting 'divisive politics', including through the use of citizens’ assemblies on complex issues;[22] building New Zealand's 'next economy'; and prioritising environmental restoration as a foundation for long-term economic activity.[7]
TOP's platform under her leadership has a focus on economic growth and includes a major "tax reset" proposal.[citation needed] She supports implementing a Ratepayer Assistance Scheme to provide low-interest loans for electric upgrades, arguing that transitioning away from gas is an "equity issue" for lower-income New Zealanders.[13] She has advocated for policies such as a land value tax, a citizens' income for most adults, and a flat income tax to address housing affordability and wealth inequality.[28][25] These proposals are part of Wong's broader pitch that New Zealand needs fundamental changes to its tax system to support families and small businesses.[29][30]
On 13 February 2026, Wong announced that the party would campaign to replace all forms of welfare assistance, including superannuation, with a means-tested income support for citizens. Unlike universal basic income, people earning more than NZ$350,000 a year would not be eligible for it. The citizen's income policy would be funded by a land value tax, and savings from the benefits that would be replaced.[31] On 16 February, Wong confirmed she would contest the Mount Albert electorate.[32][33]
Personal life
editDuring the nine years she spent in London, she met her husband, Grant, who is originally from Palmerston North.[6] The couple married and started a family while living overseas. Wong has two daughters.[34] She had her first daughter, Marlia, in 2020 during the COVID-19 lockdown.[35] Wong has said publicly that the birth of her first daughter prompted a desire to reconnect with family and ultimately her relocation back to New Zealand in 2022.[36] After returning to New Zealand in 2022, Wong gave birth to their second daughter, Cleo.[5] Wong and her family now reside in Auckland.[12] She credits her daughters as being her biggest inspirations.[34]
Citations
edit- ↑ Farmers Weekly 2026.
- 1 2 Gov.uk 2026.
- 1 2 3 Long 2025a.
- 1 2 3 4 Newstalk ZB 2025.
- 1 2 3 4 5 6 Christian Broadcasting Association 2026.
- 1 2 3 Burr 2026.
- 1 2 Cheng 2026a.
- 1 2 Pure London 2019.
- 1 2 Yarns and Fibers 2018.
- ↑ Spiers 2019.
- 1 2 Heeringa 2023.
- 1 2 3 Matich 2025a.
- 1 2 Casey 2025.
- ↑ Kiwis in Climate 2026.
- ↑ Aotearoa Wellbeing Economy Alliance 2025.
- ↑ Kiwis in Climate 2025.
- 1 2 Dexter 2025.
- ↑ Bedford 2025.
- 1 2 Matich 2026.
- ↑ Whyte 2025.
- 1 2 Cheng 2026b.
- 1 2 3 Hu 2025.
- ↑ Scoop News 2026.
- 1 2 Terite 2026.
- 1 2 The Opportunity Party 2026b.
- ↑ Qiulae Wong 2026b.
- ↑ Long 2025b.
- ↑ The Opportunity Party 2026a.
- ↑ Leatinu'u 2025.
- ↑ Qiulae Wong 2026a.
- ↑ Edmunds 2026.
- ↑ Schmidt 2026.
- ↑ Riddell 2026.
- 1 2 Qiulae Wong 2026c.
- ↑ The Opportunity Party 2026d.
- ↑ Langbottom 2022.
References
edit- Aotearoa Wellbeing Economy Alliance (19 November 2025). "Qiulae and Sophie stepping down to take up political roles". WEAll Aotearoa. Retrieved 5 April 2026.
- Bedford, Imogene (15 August 2025). "The Opportunities Party advertises for new leader, eyes 2026 election". NZ Herald. Retrieved 22 April 2026.
- Burr, Lloyd (19 March 2026). "'Moronic' Trump, 'pingers' at festivals and scrapping TOP: Beers and banter with Opportunity's Qiulae Wong". Stuff. Retrieved 4 May 2026.
- Casey, Mike (22 December 2025). "Political Power: Qiulae Wong, The Opportunity Party". Rewiring Aotearoa. Retrieved 5 April 2026.
- Cheng, Derek (2026a). "'Shouting doesn't help': How Opportunity leader Qiulae Wong aims to make history". NZ Herald. Retrieved 22 April 2026.
- Cheng, Derek (21 February 2026b). "A new kingmaker? Opportunity leader Qiulae Wong and her party's chances at making history". The New Zealand Herald. Retrieved 4 May 2026.
- Christian Broadcasting Association (2026). "Qiulae Wong — Real Life with John Cowan". Real Life with John Cowan. Retrieved 5 April 2026.
- Dexter, Giles (15 August 2025). "TOP goes public in hunt for new leader". RNZ News. Radio New Zealand. Retrieved 4 May 2026.
- Edmunds, Susan (13 February 2026). "Ditch NZ Super entirely, minor party says". RNZ. Archived from the original on 13 February 2026. Retrieved 14 February 2026.
- Farmers Weekly (20 March 2026). "Daniel Eb enters politics as Opportunity 2IC". Farmers Weekly. Retrieved 22 April 2026.
- Gov.uk (2026). "Companies House services: Qiulae WONG QIULAE LTD (09267653)". Companies House. Gov.uk. Retrieved 5 April 2026.
- Heeringa, Vincent (17 March 2023). "A decade of B-Corp. Now what? Qiulae Wong, NZ manager of B Lab". Podcasts NZ. Retrieved 5 April 2026.
- Hu, Justin (16 November 2025). "Opportunity: TOP rebrands as new leader chases 5% threshold". 1News. Retrieved 4 May 2026.
- Kiwis in Climate (2026). "About Kiwis in Climate". Kiwis in Climate. Retrieved 5 April 2026.
- Kiwis in Climate (17 November 2025). "KiC Convenor steps up to a new opportunity". Kiwis in Climate. Retrieved 5 April 2026.
- Langbottom, Mark (2022). "#87 Coming home to my dream job, Qiulae Wong Head of B Lab Aotearoa New Zealand" (Podcast). Purposely Podcast. Retrieved 5 April 2026.
- Leatinu'u, Aui'a Vaimaila (20 November 2025). "Opportunity Party's new leader pitches a major tax reset to support Pacific families". Pacific Media Network. Retrieved 14 February 2026.
- Long, David (16 November 2025a). "'150,000 votes, we're coming for you': New leader of Opportunity Party sets target for 2026 election". Stuff News. Retrieved 14 February 2026.
- Long, David (17 November 2025b). "'Structural change': Qiulae Wong on TOP's new direction ahead of 2026". Newstalk ZB. Retrieved 5 April 2026.
- Matich, Troy (16 November 2025a). "The Opportunities Party launches new leader, Qiulae Wong, and policies for 2026 election". Newstalk ZB. Retrieved 5 May 2026.
- Matich, Troy (16 November 2025b). "The Opportunities Party launches new leader, Qiulae Wong, and policies for 2026 election". The New Zealand Herald. Retrieved 4 May 2026.
- Matich, Troy (20 February 2026). "Opportunity Party names fifth leader in its decade existence to lead it to next election". Newstalk ZB. Archived from the original on 6 February 2026. Retrieved 19 February 2026.
- McLauchlan, Danyl (2 March 2026). "Danyl McLauchlan: Can Opportunity provide a real alternative for voters?". The New Zealand Herald. Retrieved 4 May 2026.
- Newstalk ZB (23 November 2025). "The new leader of TOP, Qiulae Wong, tells John about her journey to the job and the party's plans for NZ". Newstalk ZB. Retrieved 14 February 2026.
- Pure London (10 April 2019). "In Conversation with Common Objective". Pure London. Retrieved 5 April 2026.
- Qiulae Wong (21 February 2026a). Qiulae Wong: Meet the new leader of The Opportunity Party. NZ Herald. Event occurs at 3:22. Retrieved 4 May 2026.
- Qiulae Wong (2026b). Yes Minister segment (Qiulae Wong). YouTube Short. 7 Days. Retrieved 4 May 2026.
- Qiulae Wong (2026c). Qiulae Wong – leader of Opportunity. YouTube Short. OpportunityNZ. Retrieved 4 May 2026.
- Riddell, Jack (22 January 2026). "Qiulae Wong pitches centrist The Opportunity Party to Hawke's Bay voters". Hawke's Bay Today. Retrieved 4 May 2026.
- RNZ (17 November 2025). "With a new leader and party rebrand, Opportunity aims for parliament in 2025". Radio New Zealand. Retrieved 4 May 2026.
- Sachdeva, Sam (4 November 2016). "Philanthropist Gareth Morgan launches political party, compares himself to Donald Trump". Stuff News. Retrieved 22 April 2026.
- Schmidt, Veronica (16 February 2026). "Opportunity Party to double candidates this election, Qiulae Wong to stand in Mt Albert". The Spinoff. Archived from the original on 16 February 2026. Retrieved 22 February 2026.
- Scoop News (21 February 2026). ""We Are The Next Generation Of Leaders" Says Qiulae Wong". Scoop News. Retrieved 4 May 2026.
- Spiers, Phillippa (23 September 2019). "Sustainability and fashion: The new luxury?". Withers. Retrieved 5 April 2026.
- Terite, William (27 January 2026). "Will's Word: Is the Opportunity Party the new alternative?". Pacific Media Network. Retrieved 4 May 2026.
- The Opportunity Party (2026a). "About". The Opportunity Party. Retrieved 5 April 2026.
- The Opportunity Party (2026b). "Platform". The Opportunity Party. Retrieved 14 February 2026.
- The Opportunity Party (21 February 2026c). ""We Are The Next Generation Of Leaders" Says Qiulae Wong". Scoop News. Archived from the original on 21 February 2026. Retrieved 22 February 2026.
- The Opportunity Party (2026d). "Meet Q". The Opportunity Party. Retrieved 5 April 2026.
- Whyte, Anna (16 November 2025). "New name and new leader for The Opportunities Party". The Post. Retrieved 4 May 2026.
- Yarns and Fibers (18 May 2018). "The Ethical Fashion Group, the global network and resource centre for better practices in the industry, launches CO". Yarns and Fibers. Retrieved 5 April 2026.