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Proxicom, Inc. was an interactive agency that developed custom-tailored interactive and web-enabled solutions. The company was founded in 1991 by American entrepreneur Raul Fernandez.
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| Type | Private |
|---|---|
| Industry | Automotive, Financial Services, Retail & Consumer Goods, Healthcare, Technology & Media, Government, Energy & Utilities, and Industrial Materials & Goods |
| Founded | 1991 |
| Headquarters |  New York, New York, United States |
Key people | Raul Fernandez, CEO Paul Cooley, President Blue Van Dyke, EVP, Sales and Marketing Ann Gaglioti, EVP, Operations Tim Warder, SVP, Corp. Strategy |
| Products | Interactive Strategy & Optimization; Creative Design & User Experience; Marketing Services; Technology, Development & Systems Integration |
History
editIn 1997, Proxicom launched its e-commerce website Polymerland.[1] Created as an online platform to facilitate online sales and customer interactions and to digitalize plastic distribution.[2]
Proxicom purchased Ibis Consulting, a technical integration firm located in San Francisco, California, in September 1998,[3] and in May 1999 acquired Adhoc group, a user experience and creative design boutique based in Sausalito, California.[4]
In 1998, Proxicom acquired first customers in Europe, starting with projects at BMW Financial Services in Munich, Germany, where the first office was opened outside of the U.S.[citation needed]
On April 14, 1999, Proxicom became a publicly traded organization listed on the NASDAQ stock exchange under the trading symbol PXCM. This IPO netted Proxicom investors $58.5 million and Proxicom became known as one of the "little five" — competing against MarchFirst/CKS-Web, Sapient, Scient, and Viant — within the interactive consulting arena.[citation needed]
In June 1999, Michael D. Beck was promoted to Executive Vice President, Client Services for the Americas [5] and Proxicom grew to more than $200 million in revenues in 2000 with approximately 1,700 workers. Beck would later join The IQ Business Group, Inc. (IQBG) as president and CEO. In January and February of that year, Michael Hansen and Heiner Rutt joined the company as vice president for international operations and president respectively.[6] Rutt left to join the Carlyle Group, the global private equity firm in 2002, and Hansen moved to Bertelsmann in 2001.[7][8]
- The Dot Com Bubble
In April 2001, Proxicom was purchased by Dimension Data, a South African-based networking services company. Dimension Data focused on the design, development, and construction of networking systems for global organizations.
The Rebirth
editIn 2004, The Gores Group LLC, a privately held investment firm based in Los Angeles, purchased Proxicom from Dimension Data.[9] In 2005, Proxicom expanded its industry offerings through the purchase of a healthcare services firm, Daou Systems, Inc.
References
edit- ↑ Dahle, Cheryl (April 30, 2000). "Adventures in Polymerland". Fast Company. Retrieved May 13, 2026.
- ↑ Esposito, Frank (May 1, 2000). "Polymerland to handle all sales for GE Plastics". plasticsnews.com. Retrieved May 13, 2026.
- ↑ Starzynski, Bob (September 24, 1998). "Big-Ticket Buy Takes Proxicom Coast to Coast". Washington Technology. Retrieved May 19, 2026.
- ↑ "Proxicom buys adhoc group". adage.com. Retrieved May 19, 2026.
- ↑ "PROXICOM INC, Form 10-K, Annual Report, Filing Date Feb 23, 2001". secdatabase.com. Retrieved May 15, 2018.
- ↑ (June 26, 2000) Reston firm goes global The Washington Times
- ↑ Chinwala, Yasmine (29 May 2002) Carlyle hires Rutt to take over German office Financial News
- ↑ Executive Profile - Michael E. Hansen Bloomberg Business
- ↑ McCarthy, Ellen (March 13, 2004). "Proxicom, Remnant of Tech Bubble, Sold Again". The Washington Post. ISSN 0190-8286. Retrieved May 19, 2026.
- ↑ "iCrossing Acquires Proxicom After $62 Million Funding". Search Engine Land. July 31, 2007. Retrieved October 13, 2017.
- ↑ "iCrossing Doubles Size With Proxicom Buy". www.mediapost.com. Retrieved October 13, 2017.
- Mazda North America Operations (MNAO), Mazda Chooses Proxicom To Put Zoom Zoom In Its New Mobile Web Site, March 2007
- Philadelphia Business Journal, Proxicom Will Buy Daou, August 2005
- EContent Digital Content Strategy & Resources, Verity and Proxicom Partner on Health Plan Provider Portal, July 2004
- ClickZ Network, Proxicom Company Profile, August 2002
- Microsoft News, Proxicom and Microsoft Form Strategic Alliance, February 2000
- Business News Americas, Proxicom-Iberdrola to Provide B2B Ecommerce, September 1999
- NASDAQ, NASDAQ Company Profile, April 1999
- Smartmoney,A Better Internet Neighborhood?, September 1999