PopUp Bagels is an American boutique bagel franchise started by Adam Goldberg and Jeff Lewis in Westport, Connecticut in 2020. Originally a pop-up for Connecticut locals, it has now established retail and franchise locations along the East Coast, as well as in the states of California, Tennessee, Texas and Illinois.[1]
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 PopUp Bagels entryway in Boston, Massachusetts | |
| Founded | 2020 in Westport, Connecticut |
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| Founder |
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Number of locations | 13 stores (2025) |
| Website | https://www.popupbagels.com/ |
History
editAdam Goldberg and Jeff Lewis started baking as a pandemic hobby, switching from sourdough to bagels due to the heat of the summer.[2][3] Goldberg gave away the bagels to his friends and family but after a few months of steady increased demand for the bagels, he decided to make it a business where customers pre-order their bagels and cream cheese in orders of three, six, or twelve.[4]
Goldberg started with a subscription service, mainly serving bagels by the dozen for $38. The service offered familiar and novel rotational cream cheese flavors—or schmears—such as pesto butter or cacio e pepe.[5] Early on, they worked with local businesses to make new flavors.[6] According to Goldberg, ideas for flavors have also come from employees, customers, and partnerships with major brands.[6]
The company received a lot of attention on social media leading to funding from private investors, including some celebrities.[2][7]
References
edit- ↑ "Locations". PopUp Bagels. Retrieved June 15, 2026.
- 1 2 "How PopUp Bagels went from a home kitchen to being funded by Paul Rudd, Michael Phelps, Michael Strahan, and JJ Watt". www.nrn.com. Retrieved 2025-02-17.
- ↑ Krishna, Priya (2022-04-29). "A New York Bagel From an Unexpected Borough: Connecticut". The New York Times. ISSN 0362-4331. Retrieved 2025-02-17.
- ↑ First, Devra (February 5, 2025). "A visit to PopUp Bagels, very viral and now open in Boston". BostonGlobe.com. Retrieved 2025-04-07.
- ↑ Cullen, Margie. "Rip and dip: The viral bagel store PopUp Bagels comes to the Seaport in Boston". The Patriot Ledger. Retrieved 2025-04-03.
- 1 2 Slaughter, Carece (2025-03-27). "Adam Goldberg: The Man Behind the PopUp Bagel Revolution". Resident Magazine. Retrieved 2025-03-31.
- ↑ Phillips, Grace (2025-01-29). "Column: PopUp Bagels have arrived in Seaport. Are they worth the wait?". The Huntington News. Retrieved 2025-04-07.