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Peter Boatwright is the director and co-founder of the Integrated Innovation Institute at Carnegie Mellon University. His also an Allan D. Shocker Professor of Marketing and New Product Development Boatwright has coauthored three books:[1] The Design of Things to Come: How Ordinary People Create Extraordinary Products, Built to Love – Creating Products that Captivate Customers, and Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team.
Academia
editBoatwright has an M. S. in Statistics from University of Wisconsin, and both his MBA and Ph.D are from University of Chicago’s Booth School of Business.[2]
Books
edit- Built to Love: Creating Products that Captivate Customers co-authored with Jonathan Cagan, Berrett-Koehler Publishers, 2010
- The Design of Things to Come: How Ordinary People Create Extraordinary Products co-authored with Craig M. Vogel and Jonathan Cagan, Wharton School Publishing/Pearson Education, 2005[3]
- Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team co-authored with Jonathan Cagan, Rivertowns Books Publishers, 2024.
References
edit- ↑ "Discovery". scholars.cmu.edu. Retrieved 2025-10-08.
- ↑ "LinkedIn Profile".
- ↑ "Book Review: The Design of Things to Come | Industrial Designers Society of America - IDSA". Archived from the original on 2011-09-22.