Wikipedia

OWIS

OWIS (Korean: 오위스; RR: Owiseu; acronym for Only When I Sleep) is a South Korean virtual girl group formed by AMA. Formed in 2026, group consists of Serene, Haru, Soi, Summer, and Yuni. The group is the first to debut under the company AMA, established in 2026 by creative director Lee Hae-in. They debuted on March 23, 2026 with their extended play Museum and the lead single of the same name.

OWIS
OWIS in 2026 L–R: Summer, Haru, Serene, Yuni, and Soi
OWIS in 2026
L–R: Summer, Haru, Serene, Yuni, and Soi
Background information
OriginSeoul, South Korea
GenresK-pop
Years active2026 (2026)–present
Label
  • AMA
Members
  • Serene
  • Haru
  • Soi
  • Summer
  • Yuni

Name

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OWIS is an acronym for Only When I Sleep, reflecting the group's theme of being seen only in dreams.[1] The concept "explores the growth of a girl group chasing its dreams across blurred boundaries between fantasy and reality", according to The Korea Herald.[2] Their fandom is called Izz, derived from "stay in the ZZZ zone", referring to the moment when OWIS and their fans connect while they are asleep.[3]

History

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In January 11, 2026, OWIS was unveiled during the 40th Golden Disc Awards with a teaser trailer, and official social media accounts were created after the ceremony with a planned goal of debuting in March.[4][5] The trailer revealed their debut single, "Museum", and attracted attention from observers.[6] The group's members, Serene, Haru, Summer, Soi, and Yuni, were revealed days later, confirming a five-member lineup for their debut.[7] They were the first group to debut under AMA, a company founded in 2026 by creative director Lee Hae-in.[8] In February 2026 the group released webtoon‑style teaser visuals on social media and confirmed their debut for March 23, 2026.[9] During the next months, the group released a series of teaser materials for their debut EP, including the tracklist, a guidebook, tickets, posters, and concept photographs.[10][11][12]

OWIS debuted on March 23, 2026, with the release of their extended play Museum, whose title track served as the lead single.[13] They made their first appearance on Mnet's M Countdown on March 26 and subsequently started full-scale debut activities, promoting on other music shows, entertainment programs, and online content.[14]

Members

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Although presented as a virtual girl group, the members have hinted at real identities behind their digital personas. Creative director Lee Hae‑in was suspected to be one of the voices, though she has not commented on any involvement.[15] Other vocalists have been suggested to include Lovelyz member Ryu Su-jeong, record producer Adora, former Nmixx member Jini, and former I.B.I member Luri, though it remains unclear which vocalist is which member.[16]

  • Serene (세린) – leader[17]
  • Haru (하루)
  • Soi (소이)
  • Summer (썸머)
  • Yuni (유니)

Discography

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Extended plays

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List of extended plays, showing selected details, selected chart positions, and sales figures
Title Details Peak chart positions Sales
KOR
[18]
Museum 14

References

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  1. ↑ "'버추얼 걸그룹' OWIS, 3월 23일 데뷔 확정[공식]". The Chosun Ilbo (in Korean). February 24, 2026.
  2. ↑ Lee, Jung-joo (March 23, 2026). "Virtual girl group Owis debuts under hitmaker Lee Hae-in". The Korea Herald.
  3. ↑ Choi, I‑jeong (March 24, 2026). "OWIS(오위스), 음원·MV 모두 잡았다..팬덤명 '이즈' 깜짝 발표". The Chosun Ilbo (in Korean).
  4. ↑ Choi, I‑jeong. "2026 신인 버추얼 걸그룹 탄생..OWIS(오위스), '골든디스크어워즈'서 데뷔 신호탄". The Chosun Ilbo (in Korean).
  5. ↑ Byung-gil, Ahn. "새 버추얼 걸그룹 OWIS(오위스) 베일 벗다". Kyunghyang Shinmun (in Korean).
  6. ↑ Geum, Bit‑na. "'이해인 프로듀서' OWIS, '골든디스크어워즈'서 데뷔 트레일러 '기습 공개'". Maeil Business Newspaper (in Korean).
  7. ↑ Sun Mi-kyung (January 27, 2026). "'이해인 제작' OWIS, 5인조 확정..3월 데뷔 예열". The Chosun Ilbo (in Korean).
  8. ↑ "이해인, 신생 엔터 ama 설립…버추얼 걸그룹 '오위스' 제작". Newsis (in Korean). January 13, 2026.
  9. ↑ "#SHOWBIZ: Virtual girl group OWIS releases dreamy trailer, debuts March 23". New Straits Times. February 25, 2026.
  10. ↑ Sun, Mi-kyung (February 26, 2026). "'버추얼 걸그룹' OWIS, 데뷔곡은 'MUSEUM'..커밍순 포스터 공개". The Chosun Ilbo (in Korean).
  11. ↑ Son, Jin-ah (February 27, 2026). "'이해인 걸그룹' OWIS, 벌써 '감다살'…'MUSEUM' 관람 안내서 오픈". Maeil Business Newspaper.
  12. ↑ Choi, I‑jeong (March 4, 2026). "오위스(OWIS), 데뷔 앨범 트랙리스트 공개..타이틀곡 'MUSEUM' 영어 버전까지". The Chosun Ilbo (in Korean).
  13. ↑ Choi, I‑jeong (March 24, 2026). "OWIS(오위스), 음원·MV 모두 잡았다..팬덤명 '이즈' 깜짝 발표". The Chosun Ilbo (in Korean).
  14. ↑ Choi, I‑jeong (March 26, 2026). "OWIS(오위스), 오늘(26일) '엠카' 데뷔 첫 출격..꿈의 무대 펼친다". The Chosun Ilbo (in Korean).
  15. ↑ Shin, Ha-nee (March 9, 2026). "Idol-turned-producer aims to rewrite artists' fate in K-pop". Korea JoongAng Daily.
  16. ↑ "OWIS: Meet The Members Of K-pop's New Virtual Girl Group". Hype Malaysia. February 25, 2026.
  17. ↑ Lee, So‑jeong (March 23, 2026). "버추얼 걸그룹이 직접 프로듀싱…'프듀' 이해인이 제작한 오위스 "첫인상 확실" [일문일답]". Ten Asia (in Korean).
  18. 1 2 "Album Chart 2026 Weeks 13". Circle Chart. March 22–28, 2026. Retrieved April 2, 2026.
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