"Not Cute Anymore" (stylized in all caps) is a song recorded by South Korean girl group Illit for their first single album of the same name. It was released by Belift Lab on November 24, 2025, along with its B-side track "Not Me".
On October 27, 2025, Belift Lab announced through the release of a promotional calendar that Illit would be releasing their first single album Not Cute Anymore on November 24.[2] "Not Cute Anymore" was confirmed to be the lead song, with the B-side track titled "Not Me", upon the reveal of the tracklist on November 3.[3] On November 17, moving posters for the song's music video were released.[4] Two music video teasers for the song were released on November 21 and 23 respectively.[5] The song was released alongside its music video upon the release of the single album on November 24.[6][7]
"Not Cute Anymore" was written and produced by Jasper Harris, with Sasha Alex Sloan and Youra participating in the writing.[8][9] The song is described as a pop song based on reggae rhythms.[6] The B-side "Not Me", co-written by Illit members Yunah, Minju and Moka, is built on an interpolation of the Ting Tings' "That's Not My Name", describing how people may see you in a certain way, but that you cannot be described by a single word, and it incorporates different nicknames the members call each other.[10][11]
↑Park, Seo-hyun (November 4, 2025). 아일릿 싱글 1집, 美 인기 프로듀서들과 협업..스펙트럼 본격 확장[Illit's first single album, collaborations with popular American producers, truly expands their spectrum] (in Korean). Herald Pop. Archived from the original on December 5, 2025. Retrieved December 5, 2025– via Naver.
↑Hwang, Mi-hyun (November 18, 2025). "귀여움은 죽었다" 아일릿, 신곡 MV 무빙 포스터 공개 '의미심장'["Cuteness is dead" Illit releases moving posters for new song's MV, full of meaning] (in Korean). News1. Archived from the original on December 5, 2025. Retrieved December 5, 2025– via Naver.
↑Kim, Ji-hye (November 23, 2025). 아일릿, 신곡 '낫 큐트 애니모어' MV 티저... 짧지만 강렬해[Illit's new song "Not Cute Anymore" MV teaser... Short but powerful] (in Korean). Ilgan Sports. Archived from the original on December 5, 2025. Retrieved December 5, 2025– via Naver.
12Lee, Jae-hoon (November 24, 2025). 귀여움만으로 아일릿을 정의할 수 없어요![Illit can't be defined by cuteness alone!] (in Korean). Newsis. Archived from the original on December 5, 2025. Retrieved December 5, 2025– via Naver.
↑Kim, Hye-young (December 6, 2025). 아일릿, 신곡 'NOT CUTE ANYMORE'로 음방 첫 1위 등극 (뮤뱅)[Illit takes first place on music show with new song 'NOT CUTE ANYMORE' (Music Bank)] (in Korean). iMBC. Archived from the original on December 6, 2025. Retrieved December 6, 2025– via Naver.
↑SHOW CHAMPION 582회 TOP5[SHOW CHAMPION Episode 582 TOP5]. MBC Plus (in Korean). December 17, 2025. Retrieved December 17, 2025.{{cite web}}: CS1 maint: deprecated archival service (link)
↑Jang, Joo-yeon (January 17, 2026). 아일릿 '낫 큐트 애니모어', 끝없는 역주행...'음악중심'도 1위[Illit's 'Not Cute Anymore', endless reverse run... 'Music Core' also ranked first]. Ilgan Sports (in Korean). Retrieved January 17, 2026.{{cite web}}: CS1 maint: deprecated archival service (link)
