Wikipedia

NTENT

NTENT is a semantic search and natural language understanding technology company based in New York City. It was founded in 2010 as a result of a merger between Convera Corporation and Firstlight ERA.

NTENT
FormerlyVertical Search Works
IndustryTechnology
Founded2010
Founders
  • Pat Condo[1]
  • Colin Jeavons
Headquarters
New York City, New York
,
United States
Key people
Websitentent.com

History

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NTENT was founded in February 2010 as the result of a merger between Convera Corporation and Firstlight ERA, with roots in semantic search and natural language processing technologies dating back to the early 1980s.[3]

NTENT applied the contextual ad platform technology from Firstlight ERA to enter the advertising sector.[4] Utilizing semantic analysis and advanced targeting capabilities, NTENT partnered with digital publishers, brands, and marketers Meredith Corporation, NBC, Scripps, and Viacom to launch a native, contextual ad platform that automatically matched advertisements to the concept of an article without the need of a complex keyword management, thereby providing end-users with a native advertising experience.[5][6][7][8]

In June 2016, NTENT announced the expansion of its semantic search and natural language processing technologies, including support for the Russian language. This marked a key milestone for NTENT, whose core technology stack has evolved to include branches of Artificial Intelligence (AI) such as machine learning, knowledge representation and natural language understanding, to create a proprietary ontology with the ability to interpret taxonomic relationships and organize concepts regardless of language.[9][10][11]

In the autumn of 2016, NTENT further widened its international presence by opening an office in Barcelona.[12] The office operated as a Spanish private limited company.[13] Allegedly due to the COVID-19 recession, all the Spanish office's employees were furloughed in the spring of 2020, and the office eventually went into liquidation.[13][14]

In March 2021, NTENT's CEO Pat Condo founded a new company called Seekr Technologies.[15] Since December 2021, NTENT website automatically redirects to Seekr News homepage.[16]

Executive history

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Co-founder Pat Condo is the company's CEO and Chairman.[1] In July 2016, Ricardo Baeza-Yates was named as the company's CTO, having come from Yahoo! where he served as the Chief Research Scientist.[2] He held the CTO position at NTENT until 2020.[17]

Technology

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NTENT's platform uses semantic ranking and knowledge base technologies. The system applies semantic ranking algorithms across a lexicon and ontology using machine learning and natural language understanding. These technologies are used to disambiguate queries to detect user intention and provide results.[18]

References

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  1. 1 2 "NTENT Appoints Dan Stickel as New CEO" (Press release). NTENT. 21 July 2015 – via BusinessWire.[self-published source]
  2. 1 2 "Former Yahoo! Chief Research Scientist Joins NTENT" (Press release). NTENT. 7 July 2016 – via BusinessWire.[self-published source]
  3. ↑ "Convera Completes Merger Of Its Operating Subsidiaries With Vertical Search Works - Quick Facts". RTT News. Retrieved 15 November 2010.
  4. ↑ "Excalibur Technologies Corp". SEC Info. Retrieved 21 September 2014.
  5. ↑ Starr, Barbara (25 October 2012). "For Google Shipping & More, Vertical Search Works". Search Engine Land.
  6. ↑ Sullivan, Laurie. "Brand Images Heighten Paid-Search Ads". MediaPost. Retrieved 8 January 2013.
  7. ↑ Sullivan, Laurie. "Foodies Get Search Engine Organizing Results in Categories, Images". MediaPost. Retrieved 8 January 2013.
  8. ↑ Sullivan, Laurie. "Semantic Search And Raw Data On Rise". MediaPost. Retrieved 8 January 2013.
  9. ↑ "NTENT's Semantic Technology Now Transforms Information Discovery for Russian Speakers, Making it Faster and Easier to Find Information". Yahoo! Finance. Archived from the original on 4 May 2017. Retrieved 21 June 2016.
  10. ↑ "NTENT's Semantic Technology Transforms Information Discovery Now for Russian Speakers, Making it…". Medium. 21 June 2016. Retrieved 24 July 2017.
  11. ↑ "Finding the Content Fast". TaxoDiary. Retrieved 24 July 2017.
  12. ↑ "NTENT Widens International Presence with Opening of Barcelona Office". www.businesswire.com. 2016-09-29. Retrieved 2022-05-09.
  13. 1 2 "NTENT-HISPANIA SL - Informe de empresa | DatosCif". www.datoscif.es. Retrieved 2022-05-09.
  14. ↑ "BOLETÍN OFICIAL DEL REGISTRO MERCANTIL" (PDF). 29 April 2022.
  15. ↑ "Search Expert Develops Rating System To Help Advertisers Buy Trusted Media". www.mediapost.com. Retrieved 2022-05-10.
  16. ↑ "Top News | Seekr". Archived from the original on 17 January 2022. Retrieved 2022-05-09.
  17. ↑ "Ricardo Baeza-Yates' Personal Web Site". www.baeza.cl. Retrieved 2022-05-09.
  18. ↑ Guess, A. R. (22 December 2016). "NTENT Solves Ambiguity with Enhanced Semantic Ranking". Dataversity. Retrieved 22 December 2016.
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