Mercure is a French midscale hotel chain owned by Accor.[2] Created in 1973 in France, the brand was acquired by Accor in 1975, and subsequently became a major part of the company's midscale hotel portfolio, alongside Novotel. As of 2021, Mercure operated 949 hotels in 63 countries.[1] Outside Europe, Accor additionally uses the Grand Mercure brand, an upscale subsidiary in currently 12 countries.
 | |
Company type | Subsidiary |
|---|---|
| Industry | Hospitality |
| Founded | 1973 |
| Founder | Gérard Pelisson Paul Dubrule  |
| Headquarters | Issy les Moulineaux , France |
Number of locations | 899 (2021)[1] |
Area served | 61 countries (2021) |
| Parent | Accor |
| Website | mercure |
History
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Foundation and early years
editThe first Mercure hotel was established in 1973 in Saint-Witz, France. In 1975, Mercure was acquired by Accor (then Novotel-SIEH) and became Novotel's complementary midscale brand within the group.[3]
In 1989, Mercure opened its 100th hotel.[4] In 1991, following Accor's acquisition of the Compagnie Internationale des Wagons-Lits, the Altea hotels acquired through this deal became Mercure hotels.[3] Several hotel brands purchased by Accor throughout the 1990s (Parthénon, Libertel, Jardins de Paris, Frantour, All Seasons) were also rebranded into Mercure hotels.[5]
Development since 2000
editBy 2001, 655 Mercure hotels were in operation worldwide.[3] In 2007, following the launch of Accor's new brands MGallery, Pullman Hotels and Resorts and All Seasons, the group allocated several of its Mercure-branded locations to the development of those new brands.[6]
In 2010, Mercure launched an expansive refurbishment program for its hotel rooms.[7][8] In 2011, Accor signed a deal with Jupiter Hotels in the United Kingdom to rebrand 24 of their properties into Mercure hotels.[9] In 2012, Mercure opened in China the first Grand Mercure branded Mei Jue for the Chinese market.[10] In 2015, Mercure launched in Colombia[11] and opened three Grand Mercure hotels in Brazil.[12]
Business figures
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See also
editReferences
edit- 1 2 3 "Key indicators". Accor.com. Retrieved 25 November 2019.
- ↑ "Mercure by Accor". Hospitalitynet.org. Retrieved 22 December 2019.
- 1 2 3 Luciano Segreto; Carles Manera; Manfred Pohl (2009). Europe at the Seaside: The Economic History of Mass Tourism in the Mediterranean. Berghahn Books. ISBN 9781845453237.
- ↑ "L'accueil des animaux". Lhotellerie-restauration.fr (in French). 24 September 1998. Retrieved 22 December 2019.
- ↑ "70 nouveaux". Lhotellerie-restauraiton.fr (in French). 19 April 2001. Retrieved 22 December 2019.
- ↑ "Entretien avec Gilles Pélisson". Lhotellerie-restauration.fr (in French). 6 September 2007. Retrieved 22 December 2019.
- ↑ "Mercure injects new life into its network of 725 hotels and accelerates its global expansion". Hospitalitynet.org. 29 June 2012. Retrieved 22 December 2019.
- ↑ "Accor reveals new Mercure guestroom design". Hospitality-on.com. 9 July 2012. Retrieved 22 December 2019.
- ↑ "24 hotels join Mercure network in the UK". Hospitality-on.com. 3 October 2011. Retrieved 22 December 2019.
- ↑ "Accor tailors Mercure for China, Hospitality Net, 1 March 2012". Retrieved 22 December 2019.
- ↑ "AccorHotels opens a third brand in Colombia". Hospitality-on.com. 31 August 2015. Retrieved 22 December 2019.
- ↑ "Three new Accor hotels in Recife, Brazil". Hospitalitynet.org. 4 February 2015. Retrieved 22 December 2019.
External links
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Media related to Mercure hotels at Wikimedia Commons