Marc Oliver Opresnik (/oʊˈprɛsnɪk/ oh-PRESS-ik;[1] born September 27, 1969) is a German professor, scholar, author and researcher. He is a professor of business administration with focus on marketing at the Lübeck University of Applied Sciences in Germany and a global co-author of several books with American marketing professor Philip Kotler. His research is about Social Media Marketing and Communication as well as Negotiation and he is the author of more than 50 publications in these subject areas, including Marketing Management, Marketing: An Introduction, Social Media Marketing and The Hidden Rules of Successful Negotiation and Communication.
Marc Oliver Opresnik | |
|---|---|
 Marc Oliver Opresnik at the Cambridge Judge Business School of the University of Cambridge | |
| Born | September 27, 1969 |
| Education | University of Hamburg |
| Occupations | Author, Marketing Professor, Researcher |
| Known for | marketing |
Career
editMarc Oliver Opresnik studied business administration at the University of Hamburg. In 1998 he completed his Ph.D. on ”Corporate Culture in the USA and Germany“. He has worked for ten years in management and strategy positions at a global corporation.
Since 2008, Marc Oliver Opresnik has been Professor of Business Administration, in particular Marketing and Management at the Technische Hochschule Lübeck, a public corporation. He is also serves as Deputy Director at the Institute for Entrepreneurship and Business Development.[2] In addition, he is a visiting professor and affiliate member to other international universities such as Regent's University London and East China University of Science and Technology in Shanghai.
Since 2013 Opresnik has been a director of the board of SGMI Management Institut St. Gallen in Switzerland.[3]
He is a member of the editorial boards of various academic journals, including Transnational Marketing Journal and Innovative Marketing.[4][5]
In addition to his research and teaching, he works internationally as a trainer, keynote speaker and advisor to companies, institutions and governmental organizations.
In May 2025, he received the honorary professorship in Strategic Marketing and Leadership at the New Delhi Institute of Management (NDIM) in India.[6]
In June 2025, Opresnik was appointed as a Global Thought Leader to the Academic Speakers Bureau of the London School of Economics (LSE).[7]
In the same year, Opresnik developed the strategic framework PIVOTAL Infinity Marketing Canvas, which integrates key elements of marketing, strategy, and leadership. The term was registered as a European Union trademark under his name with the European Union Intellectual Property Office (EUIPO) in July 2025.[8]
Selected publications
edit- Marc Oliver Opresnik, Svend Hollensen (2010). Marketing – A relationship perspective. Munich: Vahlen.
- Marc Oliver Opresnik, Carsten Rennhak (2011). Grundlagen der Betriebswirtschaftslehre. Heidelberg, New York, London: Springer.
- Marc Oliver Opresnik (2014). The Hidden Rules of Successful Negotiation and Communication. Heidelberg, New York, London: Springer.
- Nils Bickhoff, Svend Hollensen, Marc Oliver Opresnik (2014). The Quintessence of Marketing. Heidelberg, New York, London: Springer.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Kevin Keller, Philip Kotler, Marc Oliver Opresnik (2015). Marketing Management, 14th edition. Pearson.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Svend Hollensen (2015). Marketing – A relationship perspective, 2nd edition. Munich: Vahlen.
- Marc Oliver Opresnik, Carsten Rennhak (2016). Marketing: Grundlagen. Heidelberg, New York, London: Springer.
- Gary Armstrong, Marc Oliver Opresnik, Philip Kotler (2016). Marketing: An Introduction, Global Edition, 13th edition. Prentice Hall.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Oguz Yilmaz (2016). Die Geheimnisse erfolgreichen Online-Marketings mit YouTube. Social-MediaErfolgsstrategien für Unternehmen und Unternehmer. Heidelberg, New York, London: Springer.
- Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2017). Social Media Marketing: A Practitioner Guide (Opresnik Management Guides Book 2) (English ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Kevin Keller, Philip Kotler, Marc Oliver Opresnik (2017). Marketing Management, 15th edition. Pearson.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Svend Hollensen (2017). Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Band 3). Independently published.
- Marc Oliver Opresnik (2018). Convinced! Communicate, present and negotiate successfully: Inspire people and achieve more (Opresnik Management Guides, Band 7). Independently published.
- Marc Oliver Opresnik, Svend Hollensen (2018). Marketing: Principles and Practice: A Comprehensive Guide for Students and Practitioners (Opresnik Management Guides, Band 8). Independently published.
- Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2019). Social Media Marketing: A Practitioner Guide, 3rd edition (Opresnik Management Guides Book 11) (English ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2020). El marketing en redes sociales: Una guía práctica (Opresnik Management Guides nº 15) (Spanish ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Svend Hollensen (2020). El marketing en redes sociales: Una guía práctica (Opresnik Management Guides nº 15) (Spanish ed.). Opresnik Management Consulting.
- Marc Oliver Opresnik, Svend Hollensen (2020). Marketing: Principles and Practice: A management-oriented approach, 3rd edition (Opresnik Management Guides Book 18) (English ed.). Opresnik Management Consulting.
- Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2020). Social Media Marketing: A Practitioner Guide, 4th edition (Opresnik Management Guides) (English ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link) - Marc Oliver Opresnik, Philip Kotler, Svend Hollensen (2025). PIVOTAL Strategy: The Infinity Marketing Canvas and Framework, 1st edition (Opresnik Management Guides) (English ed.). Opresnik Management Consulting.
{{cite book}}: CS1 maint: multiple names: authors list (link)
References
edit- ↑ "World Marketing Summit 2017 Singapore - Marc Oliver Opresnik". YouTube. October 15, 2017. Retrieved December 30, 2019.
- ↑ "Das Team". bio-med-tec.de. Retrieved April 8, 2019.
- ↑ "Executive Board". sgmi.ch. Retrieved April 30, 2019.
- ↑ "Transnational Market". Retrieved August 7, 2025.
- ↑ "Business Perspectives". Retrieved August 7, 2025.
- ↑ "NDIMDelhi". Retrieved July 6, 2025.
- ↑ "Academic Speakers Bureau". Retrieved July 2, 2025.
- ↑ "European Union Intellectual Property Office". Retrieved August 9, 2025.
External links
edit- Marc Oliver Opresnik kotlerimpact.com Archived 2019-04-08 at the Wayback Machine
- Prof. Dr. Marc Oliver Opresnik opresnik-management-consulting.de
- Marc Oliver Opresnik th-luebeck.de
- “Social Media Marketing: A Practitioner Guide” – An Interview with Marc Opresnik for The Marketing Journal
- German interview with the german magazine Deutschlandradio
- German interview with Prof. Marc Opresnik by GEDANKENtanken
- TV Interview at the World Marketing Summit 2014 in Japan
