Arul Saravanan Yogarathinam, professionally known as Legend Saravanan, is an Indian businessman, actor and producer who works in Tamil cinema. He is known for founding the chain of retail stores The Legend New Saravana Stores, which is a part of the largest family-owned business retail chain in India, Saravana Stores.
Legend Saravanan | |
|---|---|
.jpg) Saravanan in 2022 | |
| Born | Arul Saravanan Yogarathinam 10 July 1970 Chennai, Tamil Nadu, India |
| Occupations |
|
| Organization | The Legend New Saravana Stores |
| Spouse |
Selvi (m. 1991) |
| Children | 2 |
| Parent | Yogarathinam (father) |
Saravanan made his debut as an actor and played the lead role in the Tamil-language film The Legend, which premiered in theatres worldwide on 28 July 2022.[1] The film was also bankrolled by his own production studio, The Legend New Saravana Stores Productions.[2]
Early life and family
editSaravanan was born in a Tamil Hindu family to S. Yogarathinam,[3] who was the co-founder of the retail chain Saravana Stores and Y.Lakshmi who was a housewife. Saravanan received his primary education in his native Tirunelveli district and pursued his higher education in Chennai. He married Mrs. Selvi in 1991 and had their first daughter S. Yoganya (born 1992) who married R. Surendar in 2012 and their second daughter D. Meenakshi (born 1996) who married R.Deepak Rajan in 2017.[4]
Career
editSaravanan began his business career in 1984 by involving in his family-owned retail business chain Saravana Stores along with his father S. Yogarathinam[5] and then in 2005, he went on to start his own set of retail stores under the name, New Saravana Stores Brammandamai. In 2016, the biggest showroom in his retail chain The Legend New Saravana Stores was inaugurated on 6 May 2016 in Padi,Chennai.[6][7]
Legend Saravanan's acting career started in 2018 when he began to act in the ad films to promote his own retail business.[8] In the same year, he hinted about his wish of becoming a lead actor and about his Tamil cinema entry during the Nadigar Sangam's Natchathira Vizha event in Malaysia, where he handed over a cheque of Rs.2 crores and 50 Lakhs as a donation towards the building construction of the Nadigar Sangam (officially known as the South Indian Artistes Association).[9][10] In 2018, he donated Rs.1 Crore as relief funds for Cyclone Gaja.[11][12]
In 2019, he started to act in his debut production movie The Legend, where multiple schedules were shot in Chennai, Pollachi, Manali,[13] and Ukraine.[14] The movie was initially released on 28 July 2022[15] in theatres worldwide. Although the film was critically panned,[16] it started streaming in the Disney+ Hotstar on 3 March 2023[17] where it went on to collect more than Rs.60 crore in revenue with its theatrical and OTT release combined.[18]
Filmography
edit| † | Denotes films that have not yet been released |
| Year | Film | Role | Notes | Ref. |
|---|---|---|---|---|
| 2022 | The Legend | Dr. Saravanan | Lead actor and producer | |
| 2026 | Leader | Sakthivel (Ponmaran) |
References
edit- ↑ "The Legend to release in theatres on this date". Cinema Express. 6 July 2022. Retrieved 2023-05-17.
- ↑ "Legend New Saravana Stores Brammandamai Production NO-1 Pooja Stills". Chennaivision. 2019-12-01. Archived from the original on 2023-05-19. Retrieved 2023-05-17.
- ↑ Leena, S. Bridget (2015-09-04). "Saravana Stores co-founder Yogaratinam passes away". mint. Archived from the original on 2023-05-19. Retrieved 2023-05-17.
- ↑ "Chennai: Textiles giant Saravana Arul's daughter's grand wedding is talk of the town". India Today. Retrieved 2023-05-17.
- ↑ "Iconic Saravana Stores Loses Its Annachi, T Nagar Mourns". The New Indian Express. Retrieved 2023-05-18.
- ↑ "Saravana Stores: A New Landmark at Padi". The New Indian Express. Retrieved 2023-05-18.
- ↑ Pyarilal, Vasanth (2016-05-08). "Celebrities at "The Legend" New Saravana Stores - Padi Showroom Inauguration Event". Ritz. Archived from the original on 2023-05-19. Retrieved 2023-05-17.
- ↑ Reddy, Y Maheswara (July 27, 2022). "From ad films to the big screen". Bangalore Mirror. Archived from the original on 2023-05-19. Retrieved 2023-05-17.
- ↑ Manickam, Cauveri (9 Jan 2018). ""நடிகர் சங்க கட்டிடம் கட்ட நாமே நிதி கொடுக்கலாம்" - அஜித்". tamil.indianexpress.com (in Tamil). Retrieved 2026-04-02.
- ↑ "நான் சினிமாவுக்கு வருவது உறுதி: சரவணா ஸ்டோர்ஸ் உரிமையாளர் சரவணா அருள்!". Samayam (in Tamil). 6 Jan 2018. Archived from the original on 2026-04-02. Retrieved 2026-04-02.
- ↑ "Cyclone Gaja: Tamil Nadu receives Rs 13 crore from donors". The News Minute. 2018-11-25. Retrieved 2026-04-03.
- ↑ "Gaja Cyclone Relief: ரூ. 1 கோடி கஜா புயல் நிவாரண நிதி வழங்கிய சரவணா ஸ்டோர்ஸ் உரிமையாளர்". Samayam (in Tamil). 23 Nov 2018. Retrieved 2026-04-03.
- ↑ "Legend Saravanan's movie shooting progressing at Manali". The Times of India. 2021-03-18. ISSN 0971-8257. Retrieved 2023-05-17.
- ↑ "'Ukraine was becoming a popular shoot location with Indian filmmakers'". The Times of India. 2022-02-28. Retrieved 2023-05-18.
- ↑ "'Legend' Saravanan's debut film to release in July". The Times of India. 2022-06-07. ISSN 0971-8257. Archived from the original on 2022-06-24. Retrieved 2023-05-17.
- ↑ "The Legend Movie Review: Saravanan's vanity project is more a vibe than a film". Cinema Express. 28 July 2022. Archived from the original on 28 July 2022. Retrieved 28 July 2022.
- ↑ "'The Legend' gets a OTT release date!". The Times of India. 2023-03-02. Retrieved 2023-05-17.
- ↑ "'தி லெஜண்ட்' படத்திற்கு ரூ.60 கோடி வருவாய் என தகவல்... படத்திற்கு கிடைத்த வரவேற்பால் உற்சாகத்தில் சரவணன்". Thanthi TV (in Tamil). 2023-05-14. Retrieved 2023-05-17.