Wikipedia

LONDI (brand)

LONDI is a Ukrainian designer loungewear and lingerie brand founded in 2022 by Yulkka Vozniak (Юлкка Возняк).[1] The company designs garments using natural fibers, combining elements of traditional lingerie with ready-to-wear apparel.[2] LONDI operates a production facility in the Vinnytsia Oblast and retails through its own stores in Ukraine and stockists in Europe and Asia.[1][3]

LONDI
TypePrivate
IndustryFashion, Lingerie, Loungewear
Founded2022; 4 years ago (2022)
FounderYulkka Vozniak
HeadquartersUkraine
ProductsLingerie, loungewear, bodywear, accessories
Websitelondi.com

History

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The brand originated in 2019 as an online sunglasses store founded by Vozniak.[1] In late 2021, the business pivoted to lingerie under the name Vidchutia (Відчуття, meaning "Feelings").[1][4] Production launched in November 2022 during widespread power outages caused by the Russian invasion of Ukraine.[1]

In 2023, the brand rebranded to LONDI to facilitate international expansion.[4] The company reported monthly revenue of up to 5 million UAH by the end of 2023, with total investment exceeding $330,000.[1]

LONDI was included in the Forbes Ukraine Next 250 list of promising Ukrainian businesses in 2025.[3] In October 2025, the company acquired Archive Place, a Ukrainian jewelry and accessories brand, as part of its expansion under the parent group SoProject.[3]

Design and philosophy

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LONDI's collections are positioned at the intersection of lingerie and everyday apparel, featuring designs intended to be worn beyond the private sphere.[2] The brand draws inspiration from natural elements, reflected in its color palette, textures, and fabric choices.[5] Early collections introduced design elements including soft cuts, sculptural seams, and wave-inspired lines applied to classic silhouettes.[6]

The brand offers sizing from XS to 2XL.[5] In February 2024, LONDI launched a gender-neutral collection.[5] In February 2026, the brand released a capsule collection titled "Swan in Heart" in collaboration with Ukrainian artist Iryna Maksymova, featuring hand-painted motifs on lingerie pieces.[2]

Production

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LONDI manufactures its products at its own facility in the Vinnytsia Oblast, employing approximately 25 workers including 12 seamstresses.[1] The brand reports that approximately 95% of its fabrics are natural fibers and that around 70% of items are produced on a made-to-order basis to reduce overproduction.[1][4] The company states that it adheres to ISO ethical standards in production and incorporates upcycling practices by repurposing fabric offcuts.[4]

Media coverage

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LONDI has been featured in Vogue editions in France, Italy, and the Czech Republic,[7][8][9] as well as in Hypebae,[2][6] Forbes Ukraine,[3] Harper's Bazaar Ukraine,[10] Elle Ukraine,[11] Cosmopolitan Ukraine,[12] Marie Claire Ukraine,[13] and Italian art publication Artribune.[5]

The brand was featured at the 55th Ukrainian Fashion Week in 2024.[5]

Retail and distribution

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LONDI operates ten retail locations in Ukraine, including a presence in TSUM Kyiv.[4] Internationally, the brand is stocked in multi-brand retailers including Persei in Barcelona, AJ13 in Lisbon, Items 3e in Paris, Katsurina Studio in Warsaw, Ruta in Bali, and Stunning Lure in Japan.[4][1]

References

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  1. 1 2 3 4 5 6 7 8 9 ""Щомісячна виручка – до 5 млн грн": історія бренду білизни LONDI". AIN.UA (in Ukrainian). 5 December 2023. Retrieved 3 March 2026.
  2. 1 2 3 4 "LONDI's Valentine's Capsule Is a Work of Art". Hypebae. 5 February 2026. Retrieved 3 March 2026.
  3. 1 2 3 4 "Бренд Londi купує виробника прикрас Archive Place". Forbes Ukraine (in Ukrainian). 3 October 2025. Retrieved 3 March 2026.
  4. 1 2 3 4 5 6 "How the Ukrainian lingerie brand LONDI entered the EU and US markets in two years". Yellow Blue Business Platform. 2024. Retrieved 3 March 2026.
  5. 1 2 3 4 5 Motrychuk, Vova (November 2024). "I brand che combattono la guerra a colpi di moda". Artribune (in Italian). Retrieved 3 March 2026.
  6. 1 2 "Instagram It Girl Labels to Shop". Hypebae. May 2024. Retrieved 3 March 2026.
  7. ↑ "Saint-Valentin : lingerie mode sexy". Vogue France (in French). Retrieved 3 March 2026.
  8. ↑ "Novità moda inverno 2026". Vogue Italia (in Italian). Retrieved 3 March 2026.
  9. ↑ "Sexy prádlo na Valentýna: 4 značky z Instagramu". Vogue Czech Republic (in Czech). Retrieved 3 March 2026.
  10. ↑ "Де шукати лонгсліви та гольфи на сезон осінь-зима 2024/25". Harper's Bazaar Ukraine (in Ukrainian). Retrieved 3 March 2026.
  11. ↑ "Найстильніші комплекти білизни на День святого Валентина — 2026". Elle Ukraine (in Ukrainian). Retrieved 3 March 2026.
  12. ↑ "Hot list: найстильніша білизна до Дня закоханих". Cosmopolitan Ukraine (in Ukrainian). Retrieved 3 March 2026.
  13. ↑ "Мереживні боді та кулони-серця: колекції українських брендів до Дня святого Валентина 2026". Marie Claire Ukraine (in Ukrainian). Retrieved 3 March 2026.
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