Kevin Goetz is an American entertainment researcher, entrepreneur, and producer who founded the entertainment research firm, Screen Engine.[1]
Kevin Goetz | |
|---|---|
| Born | United States |
| Years active | Entertainment researcher, entrepreneur, producer |
| Website | screenengineasi |
Early life and education
editGoetz grew up in East Brunswick, New Jersey.[2] He graduated from Rutgers University[3] in 1984 with a Bachelor of Fine Arts in theater acting from the Mason Gross School of the Arts.[4][5]
Career
editGoetz began his career at the National Research Group (NRG), a market research firm which later became part of the Nielsen Company.[6] He then worked at OTX, a consumer market research firm, where he became president of its motion picture group.[7]
In 2010, Goetz founded Screen Engine, offering screening research and audience analysis for film projects.[1][7] The company later merged with ASI Entertainment in 2014 becoming Screen Engine/ASI, expanding into television, gaming, and digitally delivered content.[8] In 2018, a private equity firm, The Wicks Group, acquired a 50% stake in Screen Engine.[9] The firm further expanded through several acquisitions including ticktBox in 2019,[10] Tapestry Research in 2021,[11] and Coherency in 2023.[12]
Goetz produced the film Wild Iris (2001), a Showtime production starring Laura Linney and Gena Rowlands.[13] He is the author of Audience•ology: How Moviegoers Shape the Films We Love, co-written with Darlene Hayman and published by Simon & Schuster in 2021. His second book, How to Score in Hollywood, co-written with Bob Levin, is due to be released in November 2025. Goetz hosts the podcast "Don't Kill the Messenger," which features interviews with filmmakers and entertainment industry figures.[14]
Recognition
editIn 2001, the Los Angeles Times Magazine included him among the 100 most powerful and influential people in Southern California.[15] In February 2024, Goetz received the Power of Cinema Award from the American Cinematheque.[16] He is a member of the Academy of Motion Picture Arts and Sciences,[17] the Television Academy,[14] and the Producers Guild of America.[14]
Personal life
editGoetz lives in Beverly Hills, California.[14]
References
edit- 1 2 "Goetz exits OTX for Screen Engine". Variety. February 8, 2010.
- ↑ James, Davy (September 8, 2013). "East Brunswick Native Returns for Rutgers Building Opening". Patch.com.
- ↑ "First New Arts Building Opens at Rutgers". NJ.com. 2013.
- ↑ ""Doctor of Audience-ology" publishes book about Hollywood film-research industry". Mason Gross School of the Arts, Rutgers University. December 12, 2023.
- ↑ "The Making of an Oscar". Rutgers Magazine. 2014.
- ↑ "Kevin Goetz Launches Screen Engine". Screen Daily. February 26, 2010.
- 1 2 "Kevin Goetz Leaves OTX to Launch Research Firm". The Wrap. February 8, 2010.
- ↑ "Screen Engine acquires ASI Entertainment". Los Angeles Times. August 20, 2014.
- ↑ "The Wicks Group Invests in Screen Engine ASI". The Wicks Group. September 10, 2017.
- ↑ "Screen Engine/ASI Acquires TicktBox, an Entertainment Marketing and Ticketing Startup". Variety. 2019.
- ↑ "Screen Engine/ASI Acquires Tapestry Research Market Data". Deadline. November 1, 2021.
- ↑ "Screen Engine/ASI buys Coherency". Research Live. 2023.
- ↑ "Wild Iris: Full Cast and Crew". Rotten Tomatoes. 2001.
- 1 2 3 4 "Kevin Goetz Author Page". Simon & Schuster.
- ↑ "The West 100". Los Angeles Times. 2001.
- ↑ "Helen Mirren to Receive American Cinematheque Award". Variety.
- ↑ "Academy Invites 105 to Become Members". Animation World Network.