Wikipedia

KSRO

KSRO (1350 AM) is a commercial radio station licensed to Santa Rosa, California, United States, and serves the Sonoma County area. Owned by Lawrence Amaturo, through licensee Amaturo Sonoma Media Group, LLC, it features a talk radio format.[2]

KSRO
Broadcast area
Sonoma County, California
Frequency1350 kHz
BrandingKSRO 1350 AM, 103.5 FM, and 94.5 FM
Programming
FormatTalk radio
NetworkABC News Radio
Affiliations
Ownership
Owner
  • Lawrence Amaturo
  • (Amaturo Sonoma Media Group, LLC)
KFGY, KHTH, KVRV, KWVF, KZST
History
First air date
May 1937 (1937-05)
Call sign meaning
Santa Rosa
Technical information[1]
Licensing authority
FCC
22881
ClassB
Power5,000 watts
Transmitter coordinates
38°26′21.7″N 122°44′55″W / 38.439361°N 122.74861°W / 38.439361; -122.74861
Translators
  • 94.5 K233CM (Petaluma)
  • 96.9 K245DJ (Petaluma)
  • 103.5 K278CD (Santa Rosa)
Links
Public license information
WebcastListen live
Websiteksro.com

KSRO's transmitter is sited off of Stony Point Road in Santa Rosa. KSRO programming is also heard on three FM translators: K278CD, broadcasting at 103.5 MHz in Santa Rosa, and 94.5 K233CM and 96.9 K245DJ in Petaluma.

Former logo

History

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Though predated by short-lived KFNV,[3] KSRO is the oldest station in Santa Rosa still broadcasting. In May 1937, KSRO first signed on.[4] The station was founded by Ernest L. Finley, owner of the Santa Rosa Press Democrat. The ownership of the station passed to Finley's wife Ruth, when he died in 1942.[5] The station achieved some fame in 1943, when an actual broadcast was included in Alfred Hitchcock's film Shadow of a Doubt, filmed on location in Santa Rosa.[6]

KSRO began broadcasting Santa Rosa Junior College football games in 1939, when the school joined the Northern California Junior College Conference. This initiated a fifty-year relationship.[7]

In the 1950s and 1960s, KSRO played Top 40 music. Its strong signal carried through the mountainous regions of the county. It was one of the few stations that could be received in the Russian River resort area. Like many AM stations, the increasing popularity of FM radio resulted in KSRO's change of format, first to middle of the road (MOR) music with talk and news, and then to all talk and news.[8] In 2020, KSRO became the Bay Area station for broadcasts of Las Vegas Raiders games.

Programming

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KSRO features nationally syndicated talk programs, mostly from Premiere Networks and Westwood One.[9]

KSRO recently discontinued a local weekday wake-up news and information show, "Sonoma County's Morning News with Michelle Marques". In the afternoon there used to be "The Drive with Steve Jaxon" was heard, Sonoma County's only local weekday talk show. The Drive featured interviews with newsmakers, musicians, authors, and comedians. In 2012, The Drive's weekly "California Wine Country" segment was the winner of "Best Critic or Review Series" at the 2015 Taste Awards, and has been a multiple-time nominee for Best Food or Drink Radio Broadcast.[10]

Live sports broadcasts on KSRO include the Las Vegas Raiders and the Golden State Warriors. In the fall, high school football games are broadcast.

KSRO logo used in various forms from 2001 to 2013.

References

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  1. ↑ "Facility Technical Data for KSRO". Licensing and Management System. Federal Communications Commission.
  2. ↑ "Local group buys KSRO, 4 other stations". The Press Democrat.
  3. ↑ "Radiophone Broadcasting Stations" (PDF). Radio Digest-Illustrated. December 12, 1925. Retrieved January 13, 2024.
  4. ↑ "Directory of Radio Stations in the United States and Canada" (PDF). Broadcasting Yearbook 1977 page C-29. Retrieved January 13, 2024.
  5. ↑ pressdemocrat.com
  6. ↑ Universal Home Video
  7. ↑ santarosa.edu
  8. ↑ Eyewitness account by Robert E. Nylund[vague]
  9. ↑ "KSRO Facility Record". United States Federal Communications Commission, audio division.
  10. ↑ "Winners & Nominees". The Taste Awards.
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