KMOR (93.3 FM) is a radio station broadcasting a classic rock format. Licensed to Gering, Nebraska, United States, it serves the Scottsbluff, Nebraska area. The station is currently operated by the Nebraska Rural Radio Association.[2]
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Broadcast area | Scottsbluff, Nebraska |
|---|---|
| Frequency | 93.3 MHz |
| Branding | KMOR 93.3 |
| Programming | |
| Format | Classic rock |
| Ownership | |
| Owner | Nebraska Rural Radio Association |
| KOLT, KHYY, KOZY | |
| History | |
First air date | 1996 (as KOLT-FM at 103.9) |
Former call signs | KANG (1995–1996) KOLT-FM (1996–2001) KOZY-FM (2001–2008) |
Former frequencies | 103.9 MHz (1996–2007) |
| Technical information[1] | |
Licensing authority | FCC |
| 67473 | |
| Class | C0 |
| ERP | 100,000 watts |
| HAAT | 339 meters (1,112 ft) |
Transmitter coordinates | 41°50′23″N 103°49′38″W / 41.8397°N 103.8272°W |
| Links | |
Public license information | |
| Webcast | Listen live |
| Website | ruralradio |
On August 27, 2007, KMOR's classic rock format moved from 101.3 FM in Bridgeport, Nebraska to 93.3 FM in Gering, Nebraska.
History
editThe original KMOR-FM signed on the air on September 4, 1978, on the 92.9 MHz frequency.[3] Established by the Tracy Corporation, it was a high-power 100,000-watt station. In August 2007, the KMOR call letters and its signature classic rock format were moved to 93.3 MHz (licensed to Gering) as part of a multi-station frequency swap.[4] The 93.3 FM frequency itself has a complex history prior to becoming KMOR. It originally signed on in 1996 as KOLT-FM (at 103.9 MHz) before moving to 93.3 and eventually adopting the KMOR branding during the 2007 consolidation.[5]
Ownership
editIn May 2013, Armada Media and Legacy Broadcasting traded some stations in Nebraska, with two stations in Holdrege (KUVR/1380 and KMTY/97.7) going to Legacy and eight others in the Scottsbluff and North Platte markets [KZTL/93.5 (Paxton-North Platte) and KRNP/100.7 (Sutherland-North Platte) KOAQ/690 (Terrytown), KOLT/1320 (Scottsbluff), KMOR/93.3 (Gering), KETT/99.3 (Mitchell), KOZY-FM/101.3 (Bridgeport), KHYY/106.9 (Minatare)] going to Armada Media. A purchase price was not announced.
The station was acquired by the Nebraska Rural Radio Association (NRRA) in 2019 as part of a $1.75 million purchase of the Legacy Communications cluster.[6] This transition brought KMOR-FM under the same cooperative ownership as KNEB and KOLT, focusing on regional service for the Nebraska Panhandle.
References
edit- ↑ "Facility Technical Data for KMOR". Licensing and Management System. Federal Communications Commission.
- ↑ "FCC Query results". Federal Communications Commission. Retrieved March 24, 2020.
- ↑ "92.9 FM, Scottsbluff". Nebraska Broadcasters Association Archive. Retrieved December 30, 2025.
- ↑ "Nebraska Panhandle AM Station Dies at Age 90". NorthPine: Upper Midwest Broadcasting. January 25, 2020. Retrieved December 30, 2025.
- ↑ "Nebraska Rural Radio Association Acquires Seven In Western Nebraska". RadioInsight. November 7, 2019. Retrieved December 30, 2025.
- ↑ "NRRA History of Acquisitions". Phelps County Development Corporation. December 4, 2019. Retrieved December 30, 2025.
External links
edit- Official Website
- Facility details for Facility ID 742217 (KMOR) in the FCC Licensing and Management System
- KMOR in Nielsen Audio's FM station database
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