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Jagoda Lazarević

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Jagoda Lazarević (Serbian: Јагода Лазаревић; born 1969) is a Serbian economist serving as the minister of internal and foreign trade of Serbia since 2025. She has continuously worked in the government of Serbia since 2008, initially in the Ministry of Economy and Regional Development, then the Ministry of Internal and Foreign Trade, and finally in the Ministry of Foreign Affairs. In April 2025, she was appointed minister in Đuro Macut's government. Under her tenure, the Law on Prevention of Unfair Trade Practices was adopted, which regulates internal trade and unfair trade practices, and the Law on Consumer Protection and Law on Trade were amended.

Jagoda Lazarević
Јагода Лазаревић
Lazarević in 2025
Minister of Internal and Foreign Trade
Incumbent
Assumed office
16 April 2025
Prime MinisterĐuro Macut
Preceded byAdrijana Mesarović
Personal details
Born1969 (age 56–57)
Belgrade, SFR Yugoslavia
PartyIndependent
Alma materWebster University

Early life and education

Jagoda Lazarević was born in 1969 in Belgrade, SR Serbia, SFR Yugoslavia, where she attended the Eighth Belgrade Gymnasium. She then attended the Webster University in Geneva and Vienna, where she received Bachelor of Arts in 1991. The Faculty of Economics of the University of Belgrade recognised her diploma in 1996.[1]

Career

Lazarević started her career in her family's company, where she worked from 1993 to 2008. After that, she worked in the Ministry of Economy and Regional Development as an economic assistant from 2008 to 2012 and in the Ministry of Internal and Foreign Trade (later renamed to Ministry of Trade) from 2012 to 2021.[a] In the Ministry of Trade, she was an economic advisor for cooperation with Germany, Austria, Switzerland, France, United States, Canada, and United Kingdom, and later a general advisor on economic cooperation to the minister of trade. Lazarević began working in the Ministry of Foreign Affairs in November 2021. Initially stationed in the sector for economic diplomacy, she became an acting assistant to the minister of foreign affairs for economic diplomacy in June 2022.[1]

During her work in the government of Serbia, she was one of the Serbian representatives at Expo 2020 in Dubai from 2018 to 2021. She also led negotiations with Turkey, Eurasian Economic Union, and United Kingdom on free trade.[1]

Minister of Internal and Foreign Trade

Lazarević (bottom right) with fellow colleagues in 2025

Tomislav Momirović, the minister of internal and foreign trade, resigned in November 2024 in the aftermath of the Novi Sad railway station canopy collapse.[3] The Večernje novosti newspaper reported in early December that Lazarević would take over the ministry.[4] However, due to the student-led anti-corruption protests, this decision was postponed.[2] The composition of Đuro Macut's cabinet was announced on 14 April 2025, with Lazarević mentioned as a candidate for the minister of internal and foreign trade.[5] Lazarević was elected minister on 16 April,[6] succeeding acting minister Adrijana Mesarović.[7]

Tenure

Lazarević supports free trade.[8]

In an August 2025 interview with the Radio Television of Serbia, she announced that the government would continue limiting profit margins for supermarkets, describing the move as part of price reduction measures.[9] In September, margin restriction measures came into force.[10] The N1 television reported that the restriction measures did not end up effecting the prices of goods in supermarkets.[11] In response, Lazarević announced that the government would amend the restriction measures.[12] The restriction measures lasted until the end of February 2026.[13]

Lazarević also announced that the Law on Prevention of Unfair Trade Practices would be adopted before the end of 2025, a law already present in the European Union.[9] Despite this, the government adopted a draft version of the law in March 2026.[14] The National Assembly of Serbia voted in favour of adopting the law a month later, however it rejected amendments proposed by some members of the National Assembly. The law regulates internal trade as well as unfair trade practices.[15] Transparency Serbia, an anti-corruption organisation, submitted proposals, such as criticising that certain public sector entities are excluded from the law. The organisation also noted that the wording of the ban on commercial retaliation is vague.[16] During the same session, the National Assembly also voted in favour to adopt changes to the Law on Consumer Protection and Law on Trade.[17] The changes to the Law on Consumer Protection were condemned by some consumer protection associations.[18]

In December 2025, Lazarević's ministry launched the National Platform for Monitoring Trade Chains.[19]

Personal life

Besides her native Serbian, she speaks English, French, Italian, and German.[1]

Notes

  1. ↑ From 2012 to 2020, the Minister of Trade was Rasim Ljajić.[2]

References

  1. 1 2 3 4 "Ko je Jagoda Lazarević, koja će preuzeti Ministarstvo trgovine nakon Momirovića?" [Who is Jagoda Lazarevic, who will take over the Ministry of Trade after Momirovic?]. Danas (in Serbian). 10 December 2024. Retrieved 20 April 2026.
  2. 1 2 "Naslednica Tome Mone u vladi Srbije: Biografija Jagode Lazarević, nove ministarke unutrašnje i spoljne trgovine" [Toma Mona's successor in the government of Serbia: Biography of Jagoda Lazarević, the new minister of internal and foreign trade]. NOVA portal (in Serbian). 14 April 2025. Retrieved 20 April 2026.
  3. ↑ "Ministar u Vladi Srbije Tomislav Momirović podneo ostavku zbog tragedije u Novom Sadu" [Serbian Government Minister Tomislav Momirović resigned due to the tragedy in Novi Sad]. Radio Free Europe (in Serbian). 20 November 2024. Retrieved 20 April 2026.
  4. ↑ "The government appointed female ministers to replace Vesić and Momirović". Vreme. 10 December 2024. Retrieved 20 April 2026.
  5. ↑ "Predlog nove vlade Srbije stigao u Skupštinu: Ko su novi ministri" [The proposal of the new government of Serbia reached the Parliament: Who are the new ministers?]. N1 (in Serbian). 14 April 2025. Retrieved 14 April 2025.
  6. ↑ "Izabrana nova Vlada Srbije: Đuro Macut premijer" [New Government of Serbia elected: Đuro Macut as Prime Minister]. NOVA portal (in Serbian). 16 April 2025. Archived from the original on 16 April 2025. Retrieved 16 April 2025.
  7. ↑ "Ko je Adrijana Mesarović koja je preuzela Ministarstvo trgovine od Tomislava Momirovića?" [Who is Adrijana Mesarović who took over the Ministry of Trade from Tomislav Momirović?]. Danas (in Serbian). 26 November 2024. Retrieved 20 April 2026.
  8. ↑ "Ministarka Lazarević: Srbija i dalje posvećena slobodnoj trgovini" [Minister Lazarević: Serbia is still committed to free trade]. Danas (in Serbian). 3 February 2026. Retrieved 26 April 2026.
  9. 1 2 "Ministarka trgovine: Očekuje se da ukupan pad cena bude oko 15 odsto" [Minister of Trade: The total drop in prices is expected to be around 15 percent]. N1 (in Serbian). 25 August 2025. Retrieved 26 April 2026.
  10. ↑ "Ministarka trgovine: Većina trgovinskih lanaca poštuje meru o ograničenju marži, u Veropoulosu delimično sprovedena" [Minister of Trade: Most retail chains comply with the margin restriction measure, partially implemented in Veropoulos]. N1 (in Serbian). 11 September 2025. Retrieved 26 April 2026.
  11. ↑ Mirković, Jelena (27 September 2025). "Roba u prodavnicama i dalje skupa, građani nezadovoljni: "Cene kao akcijske, a ništa nije sniženo"" [Goods in stores are still expensive, citizens are dissatisfied: "Prices are like special offers, but nothing has been discounted"]. N1 (in Serbian). Retrieved 26 April 2026.
  12. ↑ "Ministarka Lazarević: Trgovci su "drsko kreativni", ove nedelje menjamo uredbu o ograničenju marži" [Minister Lazarević: Traders are "brazenly creative", this week we are changing the regulation on limiting margins]. N1 (in Serbian). 23 October 2025. Retrieved 26 April 2026.
  13. ↑ "Ministarka Lazarević: Uredba o maržama važiće do kraja februara, tri zakona uvešće red na tržištu" [Minister Lazarević: Regulation on margins will be valid until the end of February, three laws will bring order to the market]. N1 (in Serbian). 3 January 2026. Retrieved 26 April 2026.
  14. ↑ "Vlada usvojila Nacrt Zakona o trgovačkim praksama" [The Government adopted the Draft Law on Trade Practices]. N1 (in Serbian). 6 March 2026. Retrieved 26 April 2026.
  15. ↑ "Skupština Srbije usvojila Zakon o trgovačkim praksama za određene vrste proizvoda" [The Parliament of Serbia adopted the Law on Trade Practices for Certain Types of Products]. Euronews (in Serbian). 23 April 2026. Retrieved 26 April 2026.
  16. ↑ Peljto, Suzana (1 February 2026). "Danas istražuje: Kako Zakon o trgovačkim praksama planira da zaštiti slabije igrače od jačih na tržištu i koje su zamerke?" [Danas explores: How does the Trade Practices Law plan to protect weaker players from stronger players in the market and what are the objections?]. Danas (in Serbian). Retrieved 26 April 2026.
  17. ↑ "Završena druga redovna sednica prolećnog zasedanja, usvojene sve tačke dnevnog reda" [The second regular session of the spring session has ended, all items on the agenda have been adopted]. Tanjug (in Serbian). 23 April 2026. Retrieved 26 April 2026.
  18. ↑ Stojsavljević, Vojislav (25 April 2026). "Kako član 4 ugrožava novi Zakon o zaštiti potrošača i šta sa tim imaju komunalna preduzeća?" [How does Article 4 threaten the new Law on Consumer Protection and what does utility companies have to do with it?]. Danas (in Serbian). Retrieved 26 April 2026.
  19. ↑ "Sve cene dostupne onlajn: Pokrenuta Nacionalna platforma za praćenje trgovinskih lanaca" [All prices available online: National Trade Chain Monitoring Platform Launched]. N1 (in Serbian). 9 December 2025. Retrieved 26 April 2026.
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