Hanako is a Japanese biweekly magazine for young women. Hanako was first published in 1988.[1][2] The magazine was established by Magazine House[3][4] which also publishes it. The headquarters is in Tokyo.[2] It features shops, fashion, restaurants and theaters in Tokyo and abroad. The name of the magazine is from Hanako (花子, 華子), is a common Japanese female given name.[5] The male equivalent from the same publisher is Popeye.[6]
 | |
 Cover of Hanako No. 963, January 2010 | |
| Categories | Women's magazine |
|---|---|
| Frequency | Every second week |
| First issue | 2 June 1988 |
| Company | Magazine House |
| Country | Japan |
| Based in | Tokyo |
| Language | Japanese |
| Website | |
Readership
editThe target audience is women in their 20s, who are often working as "office ladies" and are unmarried, living with their parents and with a large disposable income and savings.[7][8][6][5] Its readers and their likes are referred to as Hanako-zoku (literally "Hanako tribe"), the original readership were called the Hanako generation and their perceived irresponsibility is called Hanako syndrome.[7][8]
Influence
editEditions
editHanako is published exclusively in the Tokyo metropolitan area.[5] Hanako West covers the Kansai region with Osaka, Kobe and Kyoto.
Cover design
editReferences
edit- ↑ Assmann, Stephanie (20 October 2003). "Japanese Women's Magazines". EJCJS.
- 1 2 The Far East and Australasia 2003. Psychology Press. 2002. p. 624. ISBN 978-1-85743-133-9.
- ↑ "History of Magazines in Japan: 1867–1988". Kanzaki. Retrieved 7 August 2015.
- ↑ Mooney, Sean (2000). 5,110 Days in Tokyo and Everything's Hunky-dory: The Marketer's Guide to Advertising in Japan. Greenwood Publishing Group. p. 123. ISBN 978-1-56720-361-5.
- 1 2 3 Tanaka, Keiko (1998). "Japanese Women's Magazines, the language of aspiration". In Dolores P. Martinez (ed.). The worlds of Japanese popular culture: gender, shifting boundaries and global cultures (reprint ed.). Cambridge University Press. p. 113. ISBN 978-0-521-63729-9.
- 1 2 White, Merry (1994). The material child: coming of age in Japan and America (reprint ed.). University of California Press. p. 115. ISBN 978-0-520-08940-2.
- 1 2 Buckley, Sandra (2002). Encyclopedia of contemporary Japanese culture. Taylor & Francis. p. 184. ISBN 978-0-415-14344-8.
- 1 2 Jolivet, Muriel (1997). Japan, the Childless Society?: The Crisis of Motherhood. CRC Press/ Routledge. pp. 141–142. ISBN 978-0-203-97532-9.
- ↑ Melville, Ian (1999). Marketing in Japan. Elsevier. p. 173. ISBN 978-0-7506-4145-6.
- ↑ Takeda, Hiroko (2005). The political economy of reproduction in Japan: between nation-state and everyday life. Routledge. p. 243. ISBN 978-0-415-32190-7.
- ↑ Cooper-Chen, Anne; Kodama, Miiko (1997). Mass communication in Japan. Wiley-Blackwell. pp. 90–91. ISBN 978-0-8138-2710-0.
- ↑ Carr, Richard. "The Art of Ken Done". Studio International. The Studio Trust. Archived from the original on 9 October 2009. Retrieved 14 January 2010.
External links
edit- Hanako official website
- Hanako at Magazine House