Get Ahead is a BBC Television programme that ran from 1958 to 1962 and offered a prize of £5,000 (equivalent to £102,000 in 2025) to a contestant's idea for an entrepreneurial project for a profitable business. It was an early forerunner of programmes such as Dragons' Den on BBC Two.
The programme was sponsored by the News Chronicle[1] as a form of indirect advertising to skirt the Television Act 1954.[2] After the News Chronicle was taken over by the Daily Mail, the Mail became the programme's sponsor.[3]
The programme was presented by Kenneth Horne and Peter West. A panel of senior business experts judged the merit of the award and included Sir Miles Thomas, who had been chairman of BOAC[4] and the British offshoot of Monsanto, the American chemical company at the time.
References
edit- ↑ Radio Times
- ↑ "The Contemporary Review". A. Strahan. 1960. p. 413.
- ↑ Radio Times listings for 1961 and 1962 series
- ↑ Thomas, Sir Miles (1964). "Out on a Wing"", an autobiography. London: Michael Joseph. p. 370.
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