Fundly was a crowdfunding site for online fundraising. It allowed non-profits, charities, politics, clubs, schools, teams, churches, and other causes to raise money online from friends, family, colleagues, donors, and other supporters via email, Facebook, Twitter, LinkedIn, Google, and social media networks. It was also an app for social networks like Facebook and LinkedIn. It used WePay to process donations.
 | |
Type of site | Crowdfunding |
|---|---|
| Available in | English |
| URL | fundly |
| Launched | 2009 |
The CEO of the company was Dennis Hu.[1] In 2011, Fundly obtained $2 million in seed funding using the on-line investor marketplace, AngelList.[2]
In December 2025, Fundly shut down, all campaigns were closed, and the site was replaced by a new project, SignUpGenius.[3]
Notable projects
editA Very Jersey Xmas was a 2012 fund raiser sponsored by New Jersey natives living in the San Francisco Bay Area for relief of victims of Hurricane Sandy. Donors were invited to parties where they dress up as their favorite Jersey character.[4]
Meg Whitman used Fundly to raise $20 million for her campaign for governor of California.[2]
Pricing
editFundly charged fees based on the scale of the fundraiser. Individual campaigns were charged 4.9% of the funds collected, plus 3% credit card fees. Campaigns that reach certain donation levels receive discounts on the fee percentage that Fundly charges. Campaign donations raised from $50,001 to $500,000 were charged 4.4%, donations raised from $500,001 to $1,000,000 were charged 3.9% and every donation raised over $1,000,000 was charged 2.9% [5]
Patents
editFundly has a patent pending on its fundraising technology.[6]
See also
editReferences
edit- ↑ Rahim Kanani, “Fundly.com is Transforming Online Philanthropic, Political and Individual Giving”, Forbes, 7 April, 2012
- 1 2 Rip Empson, "Social Fundraising Site Fundly Raises $2 Million of its Own", Techcrunch, 24 February 2011.
- ↑ "Fundly and SignUpGenius Donations FAQs". SignUpGenius Donations. Fundly.com. 16 July 2025. Archived from the original on 31 May 2026. Retrieved 3 June 2026.
- ↑ Bruce Newman (1 December 2012). "New Jersey natives in Bay Area hold Superstorm Sandy relief benefit". San Jose Mercury News. Retrieved 3 July 2025.
- ↑ Fundly Pricing
- ↑ Mark Glaser, "Fundly + Facebook = Millions in Micro-Donations for Campaigns", MediaShift, 30 November 2010