Freeway Insurance Services America, LLC, or Freeway Insurance, is an American insurance agency with over 650 retail locations in the United States.[1][2]The company sells auto insurance through multiple insurance carriers and also offers homeowners, renters, health, and motorcycle insurance products.[1][3][4]The company's headquarters is in Huntington Beach, California.[5][6]
 | |
| Industry | Insurance |
|---|---|
| Founded | 1987 |
| Headquarters | , |
Number of locations | 650+ |
Area served | United States |
Key people | Cesar Soriano (CEO) |
Number of employees | 2,000 |
| Parent | Confie |
| Website | https://www.freeway.com/ |
History
editFreeway Insurance was founded in 1987 by Kelly Turton in Orange County, California.[7] Initially, the company’s focus was private passenger automobile insurance,.[7] which was then acquired by Westline Corp.,.[7] which was then acquired by Confie,[8] one of the largest privately held insurance brokers in the United States.[9] and a portfolio company of private equity firm ABRY Partners.
In 2008[10] Freeway Insurance has expanded through acquisitions made by Confie, including Colyer Insurance[11], DeFranco Insurance,[12] CW Baker Insurance, Lewiston Insurance[13], AutoPartners Insurance Agency, [30].and Showers Insurance Agency. [31]
In 2021, Freeway Insurance became a sponsor for Trackhouse Racing Team’s No. 99 Chevrolet Camaro, driven by Daniel Suarez in the NASCAR Cup Series.[14] [15]Freeway Insurance has also partnered with the California DMV to register and document vehicles.[16]
In April 2021, Alliant insurance agreed to buy Confie, which includes Freeway Insurance.[17]
Operations
editFreeway Insurance sells auto insurance through multiple insurance carriers and serves a broad customer base, including drivers with prior violations, accidents, or SR-22 filing requirements.[3] As of 2020, it sells home owners and renter’s insurance , health insurance, .[1] [16] and motorcycle insurance.[18] As of 2025, Freeway Insurance operates more than 650 retail locations across 25 U.S. states.[19]
Since 2008, Freeway Insurance has operated in English and Spanish, and nearly 50% of its customers identify themselves as Hispanic or Latino.[20] [21]Freeway reports that nearly 70 percent of their insurance agents are multilingual .
In 2021, Freeway Insurance announced plans to expand through franchising in the United States.[22] In 2024, the company reported opening 31 franchise locations across multiple states.[23][24] In 2025, Freeway announced the opening of 53 additional franchise locations, including its first location in Connecticut.[25]
Sponsorships
editIn 2021, Freeway Insurance began a motorsports sponsorship with a partnership with Trackhouse Racing and NASCAR driver Daniel Suárez . In February 2022, Freeway Insurance announced it would serve as the primary sponsor of Daniel Suárez for five NASCAR Cup Series events.[26]
In October 2025, Freeway expanded its motorsports sponsorship through a partnership with Spire Motorsports.[27]
On October 31, 2025, NASCAR announced Freeway Insurance as its fourth Premier Partner for the NASCAR Cup Series, replacing GEICO.[28]
References
edit- 1 2 3 Bowman, Cynthia Paez. "Freeway Insurance review 2021". Bankrate. Retrieved June 4, 2021.
- ↑ "Number of Freeway Insurance locations in the United States in 2021". ScrapeHero. Retrieved August 2, 2021.
- 1 2 Simpson, Andrew G. (November 27, 2019). "Confie Rebrands Standard Business as InsureOne; Keeps Freeway for Nonstandard". Insurance Journal. Retrieved December 9, 2020.
- ↑ "European Car". Argus Publishers. 2025.
- ↑ "Orange County D.A.'s office is doing debt collectors' dirty work". Los Angeles Times. December 2, 2014. Retrieved June 1, 2020.
- ↑ "Freeway Car Insurance Review for 2021". U.S. News & World Report. June 1, 2020.
- 1 2 3 "Westline Corp. acquires Freeway Insurance Services". Insurance Journal. November 8, 2006. Retrieved June 4, 2021.
- ↑ Yu, Jane. "Confie Buys in Texas". Business Journal. Retrieved December 9, 2020.
- ↑ "Top 100 Property/Casualty Agencies". Insurance Journal. Retrieved December 9, 2020.
- ↑ Roumeliotis, Greg; Stone, Mike (September 21, 2015). "Exclusive: U.S. insurance broker Confie explores $1.6 billion sale - sources". Reuters. Retrieved December 9, 2020.
- ↑ Colyer Insurance bought out by Confie. bizjournals.com. June 2, 2015. Retrieved June 4, 2021.
- ↑ Another WNY insurance firm is acquired by Confie Seguros. bizjournals.com (published June 4, 2021). November 4, 2013.
- ↑ "California insurance company acquires two WNY firms". www.bizjournals.com. July 1, 2013. Retrieved June 4, 2021.
- ↑ Staff, Speedway Digest (April 6, 2021). "Freeway Insurance Joins Trackhouse Racing". www.speedwaydigest.com. Retrieved June 4, 2021.
- ↑ "Daniel Suarez and Pitbull's Trackhouse Racing Bags Another Sponsor for the 2021 NASCAR Season". EssentiallySports. April 8, 2021. Retrieved June 4, 2021.
- 1 2 "Freeway Insurance Services Inc". California DMV. Retrieved June 4, 2021.
- ↑ "USPTO Alliant agrees deal to buy personal lines intermediary Confie from Abry". The Insurer. April 21, 2021. Retrieved August 2, 2021.
- ↑ "Official Gazette of the United States Patent and Trademark Office: Trademarks". U.S. Department of Commerce. Patent and Trademark Office. 2006.
- ↑ "Number of Freeway Insurance locations in the United States". ScrapeHero. Retrieved June 4, 2021.
- ↑ "Freeway Insurance CEO Envisions Becoming National Provider of Nonstandard Auto". InsuranceNewsNet. July 8, 2011. Retrieved December 9, 2020.
- ↑ "Freeway Insurance Names Waked CEO, Klaeb Chairman". Insurance Journal. July 8, 2011. Retrieved December 9, 2020.
- ↑ "Freeway Insurance Franchise Information". Entrepreneur. Retrieved May 11, 2022.
- ↑ "Freeway Insurance Acquires Texas' AutoPartners". Insurance Journal. November 3, 2021.
- ↑ "Freeway Acquires Can-Do & Showers Insurance Agency in Idaho". Insurance Journal. January 19, 2022.
- ↑ "Freeway Insurance Expands to Its 28th State With Connecticut Opening". Insurance Journal. July 25, 2025.
- ↑ "Freeway Insurance Extending Partnership with Daniel Suarez, Trackhouse Racing". TobyChristie.com. February 3, 2022. Retrieved May 11, 2022.
- ↑ Engle, Greg (October 31, 2025). "Freeway Insurance Merges Onto NASCAR's Fast Lane In 2026". Forbes.
- ↑ "Freeway Insurance Joins NASCAR as Fourth Premier Partner of the NASCAR Cup Series". October 31, 2025. Retrieved March 29, 2026.