Wikipedia

First Lady (South Korean TV series)

First Lady (Korean: 퍼스트레이디) is a 2025 South Korean television series starring Eugene, Ji Hyun-woo, and Lee Min-Young. It aired on MBN from September 24, to October 30, 2025, every Wednesday and Thursday at 22:20 (KST).[2]

First Lady
Promotional poster
Hangul
퍼스트레이디
RRPeoseuteu reidi
MRP'ŏsŭt'ŭ reidi
Genre
Written byKim Hyeong-wan
Directed byLee Ho-hyeon
Starring
Music byCho Kyu-man [ko]
Country of originSouth Korea
Original languageKorean
No. of episodes12
Production
Running time70 minutes[1]
Production companies
Studio Jidam
Original release
NetworkMBN
ReleaseSeptember 24 (2025-09-24) –
October 30, 2025 (2025-10-30)

Synopsis

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The series revolves around a newly elected president who seeks a divorce from his future first wife. The series depicts the political intrigue and family secrets that unfold amidst the intense conflict between the president-elect and his wife during the 67 days remaining until his inauguration.

Cast

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Main

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Supporting

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Production

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Development

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On April 22, 2025, Maeil Business Newspaper Group, owner of MBN, announced that it would invest approximately ₩18 billion in artist group, with the goal of co-producing content. The first project will be the drama First Lady.[8] It is directed by Lee Ho-hyeon and written by Kim Hyeong-wan. It will be produced by Studio Jidam, Artist Studio [ko], and Roadshow Plus Co., Ltd.[3]

Casting

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The main cast was confirmed on April 17, 2025. They are Eugene, Ji Hyun-woo, and Lee Min-young.[3]

Release

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The first teaser trailer was released on August 7, 2025, and the series is scheduled to premiere on MBN on September 24, 2025.[2]

Viewership

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First Lady : South Korea viewers per episode (thousands)
SeasonEpisode numberAverage
123456789101112
1443N/A436418399N/A412N/AN/A365N/AN/AN/A
Source: Audience measurement performed nationwide by Nielsen Korea.[9]
Average TV viewership ratings
Ep. Original broadcast date Average audience share
(Nielsen Korea)[9]
Nationwide Seoul
1 September 24, 2025 2.179% (3rd) 2.026% (4th)
2 September 25, 2025 1.808% (10th) 1.554% (10th)
3 October 1, 2025 1.942% (5th) 1.767% (5th)
4 October 2, 2025 2.032% (10th) 1.756% (7th)
5 October 8, 2025 1.913% (8th) N/a
6 October 9, 2025 1.84% (11th) N/a
7 October 15, 2025 1.941% (5th) 1.772% (5th)
8 October 16, 2025 1.922% (10th) 1.960% (8th)
9 October 22, 2025 1.584% (8th) 1.326% (7th)
10 October 23, 2025 1.7% (10th) N/a
11 October 29, 2025 1.904% (5th) 1.956% (4th)
12 October 30, 2025 1.61% (11th) N/a
Average _ _
  • In the table above, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.
  • This drama airs on a cable channel/pay TV which normally has a relatively smaller audience compared to free-to-air TV/public broadcasters (KBS, SBS, MBC, and EBS).

References

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  1. ↑ "First Lady". welcon.kocca.kr. LYD Co., Ltd. Retrieved September 29, 2025.
  2. 1 2 Hwang, Soo-yeon (August 8, 2025). 대통령 부부의 이혼 전쟁…유진·지현우 '퍼스트레이디', 9월 24일 첫방 [공식] [The presidential couple's divorce battle... Eugene and Ji Hyun-woo's "First Lady" premieres September 24th [Official]]. Xports News (in Korean). Retrieved August 8, 2025 – via Naver.
  3. 1 2 3 4 5 Kim, Soo-jin (April 17, 2025). 유진+지현우+이민영=경력 81년..드라마 '퍼스트레이디' 출연 [Eugene, Ji Hyun-woo, and Lee Min-young = 81 years of combined experience... Appearing in the drama "First Lady."]. Star News (in Korean). Retrieved August 8, 2025.
  4. 1 2 Lee, Da-mi (August 8, 2025). '퍼스트레이디' 신소율 김기방, 갈등 인물 4인방 [First Lady Shin So-yul and Kim Ki-bang, a quartet of conflicting characters]. star - bntnews. Archived from the original on August 23, 2025. Retrieved August 8, 2025.
  5. 1 2 3 4 5 6 7 8 9 10 11 퍼스트레이디 - 등장인물소개 MBC [First Lady [Character Introduction]]. MBN (in Korean). Retrieved September 3, 2025.
  6. ↑ Ahn, Byeong-gil (August 8, 2025). 신소율 ‘퍼스트레이디’ 출연 [Shin So-yul to appear in 'First Lady']. kyunghyang (in Korean). Retrieved August 8, 2025 – via Naver.
  7. ↑ Yoo, Ji-hye (August 8, 2025). 김기방, '퍼스트레이디' 출연…정의로운 현장 노동자 역 [Kim Ki-bang to star in "First Lady" as a righteous field worker]. jtbc news (in Korean). Archived from the original on August 23, 2025. Retrieved August 8, 2025.
  8. ↑ Yoon, Hyun-ji (April 22, 2025). 매경미디어그룹, '이정재·정우성' 아티스트그룹에 180억 투자…'퍼스트레이디' 선봬 [Maeil Business Newspaper Media Group invests ₩18 billion in artist group Lee Jung-jae and Jung Woo-sung, unveiling "First Lady."]. Xports News (in Korean). Archived from the original on August 23, 2025. Retrieved August 8, 2025 – via Naver.
  9. 1 2 Nielsen Korea ratings:
    • "Episode 1". Nielsen Korea (in Korean). September 24, 2025. Archived from the original on September 25, 2025. Retrieved September 25, 2025.
    • "Episode 2". Nielsen Korea (in Korean). September 25, 2025. Archived from the original on September 25, 2025. Retrieved September 26, 2025.
    • "Episode 3". Nielsen Korea (in Korean). October 1, 2025. Archived from the original on November 18, 2025. Retrieved October 2, 2025.
    • "Episode 4". Nielsen Korea (in Korean). October 2, 2025. Archived from the original on October 2, 2025. Retrieved October 3, 2025.
    • "Episode 5". Nielsen Korea (in Korean). October 8, 2025. Archived from the original on October 9, 2025. Retrieved October 9, 2025.
    • "Episode 7". Nielsen Korea (in Korean). October 15, 2025. Archived from the original on October 15, 2025. Retrieved October 16, 2025.
    • "Episode 8". Nielsen Korea (in Korean). October 16, 2025. Archived from the original on October 16, 2025. Retrieved October 17, 2025.
    • "Episode 9". Nielsen Korea (in Korean). October 22, 2025. Archived from the original on October 22, 2025. Retrieved October 23, 2025.
    • "Episode 11". Nielsen Korea (in Korean). October 29, 2025. Archived from the original on October 29, 2025. Retrieved October 30, 2025.
    • "Episode 6". Daum. Archived from the original on October 9, 2025. Retrieved October 10, 2025.
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