Everlast Gyms, formerly known as Everlast Fitness Clubs, is a chain of health and fitness centres in the United Kingdom and Ireland. The company, owned by Frasers Group, took its current form in 2020 following the acquisition of assets from the defunct DW Sports Fitness. As of 2026, Everlast Gyms operates around 60 locations across the United Kingdom and Ireland.[1]
 Everlast Gym location in Swindon | |
| Formerly | Everlast Fitness Clubs |
|---|---|
Company type | Subsidiary |
| Industry | Health and fitness |
| Predecessor | DW Sports Fitness |
| Founded | 2020 |
| Headquarters | Shirebrook, Derbyshire, United Kingdom |
Number of locations | 60 (as of 2026) |
Area served | United Kingdom and Ireland |
Key people | Dan Summerson (managing director) |
| Products | Gym memberships, personal training, wellness services |
| Services | Fitness training, boxing, Hyrox Performance, Pilates, swimming, nutrition bars |
| Parent | Frasers Group |
| Website | Everlast Gyms |
History
editEverlast Gyms traces its origins to the American Everlast brand, founded in 1910 as a manufacturer of boxing equipment. In 2007, Frasers Group, then operating as Sports Direct International, acquired Everlast Worldwide.[2]
The gym chain was established in 2020 when Frasers Group purchased 46 leisure clubs and 31 retail outlets from DW Sports Fitness, which had entered administration, in a deal valued at £37 million.[3] These facilities were subsequently rebranded as Everlast and merged with existing Sports Direct Fitness locations.[4]
Expansion continued into 2025 with the acquisition of four Roko Health Club locations in Chiswick, Gillingham,[5] Nottingham,[6] and York.[7] By 2026, larger-format Everlast Gyms+ locations had opened, including sites in London[8] and Manchester's Trafford Palazzo.[9]
Facilities and services
editCertain clubs offer wellness amenities such as 20-metre swimming pools, saunas, and steam rooms. Everlast Gyms partnered with Hyrox to open performance centres across the United Kingdom.[10]
Operations
editEverlast Gyms is headquartered in Shirebrook, Derbyshire.[11]
References
edit- ↑ Bourne, Dianne (2026-03-06). "Inside huge new Everlast gym at Trafford Palazzo". Manchester Evening News. Archived from the original on 2026-03-08. Retrieved 2026-03-23.
- ↑ "Sports Direct set to buy Everlast". BBC News. 2007-06-29. Archived from the original on 2026-03-23. Retrieved 2026-03-23.
{{cite web}}: CS1 maint: date and year (link) - ↑ Sweney, Mark (2020-08-24). "Mike Ashley's Frasers Group buys fitness chain DW Sports". The Guardian. Archived from the original on 2026-03-23. Retrieved 2026-03-23.
- ↑ Burns, Hamish (2020-08-24). "Frasers Group buys DW Sports fitness clubs out of administration for £37 million". Business Insider. Retrieved 2026-03-23.
- ↑ Jordan, Nicola. "Long-running fitness club snapped up by Mike Ashley-backed Frasers". Kent Online. Archived from the original on 2026-03-23. Retrieved 2026-03-23.
- ↑ Fisher, Oscar (2024-08-12). "Notts health club among group earmarked for takeover". Nottinghamshire Live. Archived from the original on 2026-03-24. Retrieved 2026-03-24.
- ↑ Gerrard, Joe. "York: Plans for new gym at Monks Cross Shopping Park approved". BBC News. Archived from the original on 2026-03-23. Retrieved 2026-03-23.
Plans for a new gym at York's Monks Cross Shopping Park have been approved. Everlast Gym is set to move into a unit which has been vacant since 2018 and was previously home to H&M and Evans.
- ↑ Hudson, Kath. "Everlast Gyms gears up to launch London flagship | Sports Management". Archived from the original on 2026-03-23. Retrieved 2026-03-23.
- ↑ Yawson, Jude. "How Everlast Gyms' New Manchester Location Is Bringing Boxing Back To..." Complex. Archived from the original on 2026-03-23. Retrieved 2026-03-23.
- ↑ Terry, Liz. "Everlast Gyms named official partner of Hyrox – will open 60 Performance Centers across the UK". Archived from the original on 2026-03-23. Retrieved 2026-03-23.
- ↑ Giddings, Andy. "Ansty plans for new Frasers Group HQ on green belt approved". BBC News. Archived from the original on 2026-03-23. Retrieved 2026-03-23.