Wikipedia

Electroplanet

Electroplanet is a Moroccan retail company specializing in home appliances, electronics, and multimedia products. Founded in 2008, the company operates as a subsidiary of Marjane Holding, one of Morocco's largest retail groups.[1]

Electroplanet
TypeSubsidiary
IndustryRetail
Founded2008
Headquarters
Casablanca
,
Morocco
ProductsHome appliances, electronics, multimedia
RevenueMAD 1.8 billion (2021)
Number of employees
Approximately 1,000
ParentMarjane Holding
Websiteelectroplanet.ma

History

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Electroplanet opened its first store in November 2008 in Marrakech.[2]

Expansion

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By 2020, Electroplanet operated 32 stores across 16 Moroccan cities. As of 2022, the brand had expanded to 41 stores, including openings in cities such as Casablanca, Agadir, and Rabat.[3][4]

E-commerce

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In 2018, Electroplanet launched its e-commerce platform. This digital transformation accelerated during the COVID-19 pandemic.[4]

Workforce

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As of 2024, the company employs approximately 1,000 people, with over 80% working directly in customer service and retail operations.[5]

Awards

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Electroplanet was awarded "Service Client de l’Année Maroc" for some years, including 2022, 2023, and 2024.[6]

References

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