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Draft:Surf Club

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Surf Club Inc.
Founded2007; 19 years ago (2007)
FounderHit-Boy
Chase N. Cashe
B. Carr
Chili Chil
StatusActive
DistributorHit-Boy Music Group / EMPIRE
GenreHip hop, R&B
Country of originUnited States
LocationLos Angeles, California
Official websitehttps://www.surfclubinc.com

Surf Club Inc. (also known as Surf Club or The Surf Club) is an American independent record label, publishing company, and entertainment company based in Los Angeles, California. Founded in 2007 by three-time Grammy Award-winning producer Chauncey "Hit-Boy" Hollis Jr. alongside fellow producers Chase N. Cashe, B. Carr, and Chili Chil, Surf Club originated as a producer collective before evolving into a full-service independent label encompassing recorded music, publishing administration, sync licensing, and artist management.[1][2] In 2025, the label became the vehicle for Hit-Boy's transition to full independence after exiting an 18-year publishing contract with Universal Music Publishing Group.[3]

History

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Formation and early years

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Surf Club was formed in 2007 in Los Angeles as a producer collective by Hit-Boy, Chase N. Cashe, B. Carr (Brandon Carr), and Chili Chil, with additional members including songwriter Stacy Barthe, Kent M$NEY, and Young Ry.[1] The collective gained early recognition when Drake referenced Chase N. Cashe and Surf Club on his 2010 release "9AM in Dallas Freestyle."[1] Members of the collective contributed production and songwriting to projects by Jay-Z, Kanye West, Beyoncé, Nas, Travis Scott, Rihanna, Britney Spears, and Wiz Khalifa, among others.[1] Hit-Boy's production work during this period included Jay-Z and Kanye West's "Niggas in Paris", which received RIAA diamond certification, and Travis Scott's "Sicko Mode", which reached number one on the Billboard Hot 100.[3]

EMPIRE Publishing partnership

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In January 2023, Surf Club announced a joint venture with EMPIRE Publishing, the publishing arm of independent distributor EMPIRE, a deal covered by Billboard and music industry trade publication Hits Daily Double.[2][4][5][6] The partnership expanded Surf Club's publishing administration infrastructure and introduced three new signees: Gary "G Dav" Davis, a Grammy-winning contributor to Nas's King's Disease; Jesse "Dr. Blum" Blum, a multi-instrumentalist known for work with Twenty One Pilots and Rage Against the Machine; and Randy "Bandz" Holmes, a writer and producer with credits for YG and Kamaiyah.[2]

Independence and Hit-Boy Music Group

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In July 2025, Hit-Boy publicly announced his release from an 18-year publishing deal with Universal Music Publishing Group, which he had signed at age 19 and which lacked a defined end date. He credited Jay-Z and Roc Nation CEO Desiree Perez with negotiating his exit.[3] Hit-Boy released "What's the Deal?", his first single as a fully independent artist, via Surf Club Inc., establishing the label as the primary vehicle for his independent career.[3] The label subsequently launched Hit-Boy Music Group as its distribution arm, distributed through EMPIRE, providing full creative and financial control over its releases.[7]

In 2024, Surf Club co-released Rent Due, a collaborative EP between Hit-Boy and LaRussell, alongside an associated Rent Relief program providing grants to independent artists and creatives. The initiative awarded $1,000 grants to 15 artists, entrepreneurs, and creatives, and was covered by Forbes.[8]

In October 2025, Surf Club released GOLDFISH, a collaborative album by Hit-Boy and The Alchemist, accompanied by a short film starring Danny Trejo, Rory Culkin, Blake Anderson, and Simon Rex.[9]

Members

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Founding members

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  • Hit-Boy (Chauncey Hollis Jr.) — co-founder, producer, recording artist
  • Chase N. Cashe — co-founder, producer
  • B. Carr (Brandon Carr) — co-founder, producer
  • Chili Chil — co-founder, producer

Notable members and signees

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  • Gary "G Dav" Davis — producer; Grammy winner for Nas's King's Disease[2]
  • Jesse "Dr. Blum" Blum — multi-instrumentalist[2]
  • Randy "Bandz" Holmes — writer and producer[2]
  • Spank Nitti James — recording artist[7]

Selected discography

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YearTitleArtist(s)Notes
2023SURF OR DROWNHit-Boy21 tracks; feat. Nas, The Alchemist, Curren$y[10]
2023SURF OR DROWN Vol. 2Hit-Boy and Big HitFather-son collaborative project
2024Rent DueHit-Boy and LaRussellCo-released with Good Compenny; accompanied by Rent Relief grant program[8]
2025GOLDFISHHit-Boy and The AlchemistDistributed via Surf Club/ALC/EMPIRE; accompanied by short film[9]
2025Yeast Talkin'Hit-Boy and Spank Nitti James18 tracks; feat. Buddy, BabyTron, 03 Greedo, Terrace Martin[7]
2026Yeast Talkin' (Deluxe)Hit-Boy and Spank Nitti James25 tracks; feat. E-40, Lefty Gunplay, BabyTron, Don Q, Terrace Martin

See also

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References

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