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Comment: In accordance with the Wikimedia Foundation's Terms of Use, I disclose that I have been paid by my employer for my contributions to this article. Mynameisjane (talk) 16:42, 26 May 2026 (UTC)
Company type | Private |
|---|---|
| Industry | Children's accessories, crafts, toys |
| Founded | 2019 |
| Founders | Bianca Gottesman; Maria Dueñas Jacobs |
| Headquarters | New York City , United States |
| Products | Children's jewelry, accessories, dress-up, and craft kits |
| Website | supersmalls |
Super Smalls is an children's accessories and crafts brand founded in 2019 by sisters Bianca Gottesman and Maria Dueñas Jacobs, headquartered in New York City.[1] The company is known for its fashion-inspired jewelry and play accessories for kids, along with craft and beauty kits and licensed collaborations with Disney and sports leagues including Major League Baseball (MLB) and the National Basketball Association (NBA).[2][3]
History
editSuper Smalls was founded by Gottesman and Dueñas Jacobs, formerly an accessories director at Elle magazine, to bring an editorial, design-driven sensibility to children's dress-up and other categories.[4] The company's early products focused on colorful play jewelry and accessories before expanding into crafts, toys, and seasonal collections.[5] Its products have been regularly featured in national gift guides, including Vogue, The New York Times, Good Housekeeping, and Good Morning America, and profiles highlighting female-founded small businesses.[1]
Products and collaborations
editSuper Smalls designs and produces a wide range of children's jewelry, accessories, and play items, including cold-weather items and dress-up pieces such as its signature play shoes.[5] Its craft and beauty offerings include its Gemify™ series and Bead Kits, which encourage creative, hands-on play.[6] In 2023, the company partnered with Disney to launch a jewelry and accessory collection inspired by the Disney Princess franchise.[2] Super Smalls has also released licensed collections with Major League Baseball and the National Basketball Association.[3] These collections and new product launches have been covered by toy and fashion-industry media.[5]
Publishing
editIn 2025, the founders co-authored The Super Book of Gems: Birthstone Magic, Science, Facts, and Fun (Union Square & Co.), a children's reference introducing gemology concepts alongside historical lore and jewelry photography.[7] The book has been covered by National Jeweler, The Toy Insider, and JCK.[8]
Awards and recognition
editSuper Smalls has been selected for Oprah's Favorite Things in 2021, 2022, 2023, 2024, and 2025.[9] The brand has also been recognized among Parents.com Best Toy Awards and Holiday Gift Picks,[10] and has appeared in Good Housekeeping, Vogue[11], Town & Country, The Everymom, and The Toy Book gift guides.[1]
See also
editReferences
edit- 1 2 3 "Meet Super Smalls, the Kids' Jewelry Brand Topping Our Editors' Gift Lists". Good Housekeeping. 11 December 2024. Retrieved 26 May 2026.
- 1 2 "Super Smalls Teams Up With Disney Princess". WWD. 26 October 2023. Retrieved 26 May 2026.
- 1 2 "Officially Licensed Sports Merch Lets Fans Express Themselves". The Pop Insider. 20 May 2025. Retrieved 26 May 2026.
- ↑ "Maria Dueñas Jacobs on Super Smalls's Expansion to Kids' Beauty". Glossy. 27 May 2024. Retrieved 26 May 2026.
- 1 2 3 "Kids' Accessories Brand Super Smalls Is Making a Super Impact". The Toy Book. 3 September 2024. Retrieved 26 May 2026.
- ↑ "Shine Bright Like a Diamond with New Super Smalls Bead Kits". The Toy Insider. 16 October 2024. Retrieved 26 May 2026.
- ↑ "Super Smalls' New Book Introduces Kids to Gems, Fine Jewelry". National Jeweler. 23 September 2025. Retrieved 26 May 2026.
- ↑ "Super Smalls' 'Super Book of Gems' Transports Kids to the World of Jewelry". JCK. 14 October 2025. Retrieved 26 May 2026.
- ↑ "Oprah's Favorite Things 2024: Best Gifts". Oprah Daily. Retrieved 26 May 2026.
- ↑ "Best Toys for 6-Year-Olds". Parents.com. Retrieved 26 May 2026.
- ↑ "Baubles for Mommy and Me, Crafted by Two Whimsical Jewelry Designers". National Jeweler. 9 May 2023. Retrieved 26 May 2026.
- "Super Smalls Is the Perfect By-the-Register Accessory to Stock". National Jeweler. 7 June 2021. Retrieved 26 May 2026.
Category:Children's clothing brands Category:Companies based in New York City Category:American companies established in 2019 Category:Costume jewelry companies
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