Submission declined on 23 April 2026 by Robert McClenon (talk).
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Submission declined on 13 March 2026 by Pythoncoder (talk). This draft appears to contain text generated by a large language model (such as ChatGPT). You cannot use LLMs to generate article content.
Declined by Pythoncoder 3 months ago.LLM-generated pages with certain obvious signs of being machine generated may be deleted without notice. These tools are prone to specific issues that violate our policies:
Instead, only summarize in your own words a range of independent, reliable, published sources that discuss the subject. See the advice page on large language models for more information. | |
Comment: This draft is written from the viewpoint of the company, focusing on what the company says about itself. Corporate notability is based on what independent reliable sources have written about the subject.Not every business corporation is notable, and this draft does not establish corporate notability. You may ask for advice about corporate notability at the Teahouse. Robert McClenon (talk) 06:05, 23 April 2026 (UTC)
| Formerly | GetCapital |
|---|---|
| Industry | Financial technology |
| Founded | 2014 |
| Founder | Jamie Osborn |
| Headquarters | Sydney, Australia |
| Products | Business overdrafts, equipment finance, working capital finance, trade credit |
Shift is an Australian financial technology company focused on lending to small and medium-sized enterprises (SMEs). It was founded in 2014 by Jamie Osborn as GetCapital and rebranded to Shift in 2021.[1][2]
History
editShift was established in Sydney in 2014 as GetCapital, initially offering unsecured lending products to small businesses.[3]
In 2015, the company entered partnerships with organisations including Alibaba and Qantas to expand distribution of its lending products.[4][5]
During the late 2010s, online SME lenders emerged as alternatives to traditional bank lending as credit conditions tightened.[6]
The company introduced a business overdraft product in 2020.[7]
Shift participated in the Australian Government’s SME Loan Guarantee Scheme during the COVID-19 pandemic.[8]
In 2021, the company rebranded from GetCapital to Shift.[9]
Funding
editIndustry
editBusiness model
editShift provides lending products to small and medium-sized enterprises, including business overdrafts, equipment finance and trade credit.[15]
References
edit- ↑ "The tech deals you need to know". Australian Financial Review. 2023.
- ↑ "Aussie fintech Shift lands $18m in Series C funding". FinTech Futures. 2023.
- ↑ "The tech deals you need to know". Australian Financial Review. 2023.
- ↑ "Fintech firm GetCapital ties up with China's Alibaba". The Australian.
- ↑ "Qantas, GetCapital in rewards tie-up". The Australian.
- ↑ "M&A in online business lending sector tipped as banks move in". Australian Financial Review. 2017.
- ↑ "Non-bank launches bankless overdraft". Mortgage Professional Australia.
- ↑ "SME loan scheme off to a rocky start". Australian Financial Review. 2020.
- ↑ "GetCapital rebrands as Shift, pivots from lender to broker platform". The Adviser.
- ↑ "Challenger, Macquarie Capital back fintech GetCapital". Australian Financial Review. 2020.
- ↑ "Business lender Shift banks $27 million from Sequoia Capital". Startup Daily. 2023.
- ↑ "Peak XV backs Shift in Series D funding round". Startup Daily. 2024.
- ↑ "M&A in online business lending sector tipped as banks move in". Australian Financial Review. 2017.
- ↑ "M&A in online business lending sector tipped as banks move in". Australian Financial Review. 2017.
- ↑ "The tech deals you need to know". Australian Financial Review. 2023.
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