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Shani Darden Shani Darden is an American esthetician, skincare expert, and entrepreneur. She is the founder of Shani Darden Skin Care and is known for her work as a celebrity esthetician in Los Angeles. Early life and career Darden grew up in Plattsburgh, New York. Before entering the skincare industry, she pursued modeling and later worked in massage therapy. She eventually transitioned into esthetics and trained under a dermatologist, where she developed her approach to treating skin through professional facials and home-care routines. Career Darden became known in Los Angeles for her customized facial treatments and work with clients in the entertainment industry. Her clientele has been reported to include Jessica Alba, Chrissy Teigen, Shay Mitchell, Kelly Rowland, and Jennifer Aniston. In 2013, Darden launched her skincare brand, Shani Darden Skin Care, beginning with Retinol Reform, a retinol product developed as a gentler alternative to prescription retinoids. The brand later expanded to include cleansers, moisturizers, exfoliating treatments, serums, and skincare devices. In 2019, Darden opened a skincare studio in Beverly Hills. The studio offers customized facial treatments and professional skincare services. Media and recognition Darden has been featured in beauty and fashion publications including Vogue, Allure, Byrdie, Glamour, Forbes, Into The Gloss, and Harper’s Bazaar. In 2017, Allure named her one of its “Disruptors” in beauty and fashion. In 2022, Glossy included Darden in its Glossy 50 list. Darden has appeared on beauty podcasts and video series discussing skincare, retinol, acne, hyperpigmentation, sunscreen, and the business of building a skincare brand. Selected interviews and features Vogue, “L.A.’s Favorite Celebrity Facialist Opens a New Skin-Care Studio in Beverly Hills” Allure, “Disruptors: 10 Beauty and Fashion Innovators to Watch” Glossy, “Shani Darden | Glossy 50” Forbes, “Shani Darden Believes In Gentle Yet Effective Products” Into The Gloss, “Facialist Shani Darden’s Best Skincare Tips” Glamour, “I’m a Celebrity Facialist, and My Beauty Routine Costs $49,758” Skincare.com, “Career Diaries: How Celebrity Esthetician Shani Darden Made a Name for Herself in Hollywood” IPSY, “Shani Darden’s Journey from Esthetician to Skincare Mogul” Makers Mindset Podcast, “Interview with Shani Darden, Celebrity Esthetician & Founder of Shani Darden Skin Care” See also Esthetics Skin care Beauty entrepreneur