Sandy Gerber is a Canadian speaker, trainer, author, and entrepreneur based in Vancouver, British Columbia. She works in emotional intelligence, communication and leadership development.

Career

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Gerber started her career in marketing. She founded NEXT Marketing and Design Agency, working as a single mother. The agency grew to become one of BC's Top 100 Fastest Growing Companies.[1] Clients included Molson Canada, A&W, TELUS, BC Lottery Corporation, and St. John Ambulance.[2]

She founded three companies - NEXT Marketing and Design Agency, ManUp Grooming and NEXT IMPACT Press.[3]

She later moved into professional speaking. She delivers keynotes and training on emotional intelligence and communication to organizations in Canada and the United States.[4]

She is represented by the Speakers Bureau of Canada,[5] PepTalk[6] and A-Speakers.[7]

In 2021, she gave a TEDx Talk titled The Secret to Successful Romantic Relationships. The talk addressed how unconscious negative labelling affects relationships.[8]

Her Talkadot speaker profile has received over 100 five-star audience reviews. Talkadot published a case study about her use of their platform.[9][10]

Emotional Magnetism

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Gerber developed a communication model called the Emotional Magnetism framework. It is based on research into emotional psychology, body language, motivation, and neuro-linguistic programming. The model describes four emotional needs - referred to as Emotional Magnets - that influence how people communicate and make decisions.[11]

The framework is referenced in the occupational therapy textbook Optimal Collaboration.[12]

Other tools she has developed include the EQ Switch, Connected Conversations, Connection Cues, Honest Sandwich, E.A.R.S Listening and Honest Questions.

Books

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Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships was published in 2022 by Page Two Books. The book presents Gerber's four-Emotional-Magnet framework for improving personal and professional relationships.[13]

It received international book awards,[14] including the 2022 Chanticleer International Book Awards Grand Prize for Instruction and Insight Non-Fiction,[15] a 2022 IPPY Bronze Medal,[16] the NYC Big Book Award,[17] the Living Now Book Award Bronze Medal,[18] the Best Indie Book Award for Relationship Communication,[19] and the 2023 IndieReader Discovery Award.[20]

The book was reviewed by Foreword Reviews,[21] Kirkus Reviews,[22] Literary Titan,[23] BlueInk Review,[24] Readers' Favorite,[25] Chanticleer Reviews,[26] LA Weekly, [27] and LoveReading UK.[28]

The book received an Editor's Pick designation from BookLife, the indie imprint of Publishers Weekly.[29]

She contributed to Wow Woman of Worth: Moms in Business, 15 Success Stories with Soul (Vol. 4), published by Influence Publishing.[30][31] She is also the author of Brand Chatter.[32]

Podcast

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Gerber hosts the Magnetic Communication podcast, which covers communication and relationship topics. The podcast was nominated for a Women Podcasters Network Award in 2026.[33]

Media Coverage

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Gerber was featured in the Global News Summer Book Series in 2022, when reporter Jennifer Palma covered the Emotional Magnetism book on the national broadcast.[34]

She was also featured in LA Weekly in an article about her approach to communication in relationships.[35]

In March 2026, Gerber was featured in Forbes in an article by Stephen Wunker on emotional intelligence and AI adoption.[36]

In February 2026, Gerber was spotlighted in Forbes in a piece by Julia Korn about Talkadot's speaker booking platform.[37]

In December 2023, Gerber was quoted in Reader's Digest on the topic of interpersonal communication.[38]

Recognition and awards

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  • 2025 — Women of Influence Creative Innovator[39]
  • 2023 — IndieReader Discovery Award, Self-Help category[40]
  • 2022 — Chanticleer International Book Awards (CIBA), Grand Prize Winner, Instruction & Insight Division[41]
  • 2022 — IPPY Bronze Medal, Independent Publisher Book Awards[42]
  • 2022 — Living Now Book Award, Bronze Medal[43]
  • 2022 — NYC Big Book Award[44]
  • 2022 — Best Indie Book Award, Relationship Communication category[45]
  • 2022 — Independent Press Award[46]
  • 2022 — Quiet Warrior Literary Prize[47]
  • 2022 — Nonfiction Authors Association Book Award[48]
  • 2012 — WOW Mompreneur Award, Women of Worth[49]

References

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  1. "Life Lessons: Sandy Gerber — Make Your Business Fit Your Life, Not the Other Way Round". Business in Vancouver. Retrieved 2026-04-22.
  2. "Sandy Gerber — Keynote Speaker". Speakers Bureau of Canada. Retrieved 2026-04-22.
  3. "Life Lessons: Sandy Gerber — Make Your Business Fit Your Life, Not the Other Way Round". Business in Vancouver. Retrieved 2026-04-22.
  4. "Sandy Gerber — Keynote Speaker". Speakers Bureau of Canada. Retrieved 2026-04-22.
  5. "Sandy Gerber — Keynote Speaker". Speakers Bureau of Canada. Retrieved 2026-04-22.
  6. "Sandy Gerber Speaker". PepTalk. Retrieved 2026-04-22.
  7. "Sandy Gerber". A-Speakers. Retrieved 2026-04-22.
  8. Gerber, Sandy (2021). "The Secret to Successful Romantic Relationships". TED.com. Retrieved 2026-04-22.
  9. "Speaker Case Studies". Talkadot. Retrieved 2026-04-22.
  10. "Sandy Gerber — Professional Speaker Profile". Talkadot. Retrieved 2026-04-22.
  11. Gerber, Sandy (2022). Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships. NEXT IMPACT Press. ISBN 978-1774581995.
  12. Optimal Collaboration. Routledge. ASIN 1032801891.
  13. Gerber, Sandy (2022). Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships. NEXT IMPACT Press. ISBN 978-1774581995.
  14. "First-Time Author Sandy Gerber Wins Three Book Awards for Emotional Magnetism in First 90 Days in Market". PR Newswire (Press release). Retrieved 2026-04-22.
  15. "The 2023 CIBAs II Finalists for Instructional and Insightful Non-Fiction". Chanticleer Reviews. 2024-03-13. Retrieved 2026-04-22.
  16. "2022 IPPY Award Medalists". Independent Publisher Book Awards. 2022. Retrieved 2026-04-22.
  17. "2022 NYC Big Book Award Winners". NYC Big Book Award. 2022. Retrieved 2026-04-22.
  18. "Emotional Magnetism". BookLife / Publishers Weekly. Retrieved 2026-04-22.
  19. "Sandy Gerber — Best Indie Book Awards". Best Indie Book Awards. Retrieved 2026-04-22.
  20. "Announcing the Winners of the 2023 IndieReader Discovery Awards". PRWeb. 2023. Retrieved 2026-04-22.
  21. "Emotional Magnetism review" (PDF). Foreword Reviews. Retrieved 2026-04-22.
  22. "Emotional Magnetism review". Kirkus Reviews. Retrieved 2026-04-22.
  23. "Emotional Magnetism review". Literary Titan. 2022-07-24. Retrieved 2026-04-22.
  24. "Emotional Magnetism review". BlueInk Review. Retrieved 2026-04-22.
  25. "Emotional Magnetism book review". Readers' Favorite. 16 May 2022. Retrieved 2026-04-22.
  26. "Emotional Magnetism review". Chanticleer Reviews. 2022-09-02. Retrieved 2026-04-22.
  27. "Sandy Gerber Finds the Secret to Successful Communication in Relationships". LA Weekly. 28 November 2023. Retrieved 2026-04-22.
  28. "Emotional Magnetism by Sandy Gerber". LoveReading UK. Retrieved 2026-04-22.
  29. "Emotional Magnetism: How to Communicate to Ignite Connection in Your Relationships". BookLife / Publishers Weekly. Retrieved 2026-04-22.
  30. "WOW Women of Worth: Moms in Business Vol. 4". Influence Publishing. Retrieved 2026-04-22.
  31. "Sandy Gerber". A Woman of Worth. Retrieved 2026-04-22.
  32. "Sandy Gerber". Goodreads. Retrieved 2026-04-22.
  33. "Magnetic Communication". Women Podcasters Network. Retrieved 2026-04-22.
  34. "Summer Book Series: Emotional Magnetism". Global News. 2022-08-20. Retrieved 2026-04-22.
  35. "Sandy Gerber Finds the Secret to Successful Communication in Relationships". LA Weekly. 28 November 2023. Retrieved 2026-04-22.
  36. Wunker, Stephen (2026-03-22). "Why AI Adoption Keeps Stalling Without an Emotional Solution". Forbes. Retrieved 2026-04-22.
  37. Korn, Julia (2026-02-19). "This Startup Wants to Kill the Guesswork in Speaker Bookings". Forbes. Retrieved 2026-04-22.
  38. Counter, Rosemary (December 2023). "How to Get Along With Anyone". Reader's Digest. Retrieved 2026-04-22.
  39. "Sandy Gerber Wins 2025 Women of Influence Award". Yahoo Finance. Retrieved 2026-04-22.
  40. "Announcing the Winners of the 2023 IndieReader Discovery Awards". PRWeb. 2023. Retrieved 2026-04-22.
  41. "The 2023 CIBAs II Finalists for Instructional and Insightful Non-Fiction". Chanticleer Reviews. 2024-03-13. Retrieved 2026-04-22.
  42. "2022 IPPY Award Medalists". Independent Publisher Book Awards. 2022. Retrieved 2026-04-22.
  43. "Emotional Magnetism". BookLife / Publishers Weekly. Retrieved 2026-04-22.
  44. "2022 NYC Big Book Award Winners". NYC Big Book Award. 2022. Retrieved 2026-04-22.
  45. "Sandy Gerber — Best Indie Book Awards". Best Indie Book Awards. Retrieved 2026-04-22.
  46. "Book Award Winner: Emotional Magnetism by Sandy Gerber". Nonfiction Authors Association. 31 May 2023. Retrieved 2026-04-22.
  47. "Book Award Winner: Emotional Magnetism by Sandy Gerber". Nonfiction Authors Association. 31 May 2023. Retrieved 2026-04-22.
  48. "Book Award Winner: Emotional Magnetism by Sandy Gerber". Nonfiction Authors Association. 31 May 2023. Retrieved 2026-04-22.
  49. "Women of Worth Conference Celebrates Women Around the World". CityNews Vancouver. 2012-05-11. Retrieved 2026-04-22.

[[:Category:Canadian women speakers]]

[[:Category:Living people]]

[[:Category:Canadian authors]]

[[:Category:People from British Columbia]]

[[:Category:Women entrepreneurs]]

[[:Category:Canadian businesspeople]]