Draft:Overland (company)

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Overland
TypePrivate
IndustryClothing
Founded1973
Headquarters,
Websitewww.overland.com

Overland is an American clothing company founded in 1973 specializing in sheepskin sheepskin and leather outerwear. The company was founded in 1973 in Taos, New Mexico, and is now headquartered in Fairfield, Iowa. Overland sells its products through its retail stores in the United States, its catalog, and its website.

History

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In 1973, the company cut and sewed its first sheepskin coat in Taos, New Mexico. In 1975, Overland opened a retail store in Taos and a second store the following year in Omaha, Nebraska.[1] Overland later expanded into footwear, bags, leather accessories, rugs, and home accents manufactured in the United States and abroad.

In 1982, Overland moved its corporate headquarters from Taos to Fairfield, Iowa, where its office and shipping warehouse are now located. The warehouse's central U.S. location supports fulfillment of online and catalog orders..[2]

The company launched its first website in 1996. As of 2026, it operates 23 retail stores in the United States, primarily in tourist destinations. Recent retail locations include Portsmouth, New Hampshire,[3] Traverse City, Michigan,[4] Chagrin Falls, Ohio,[5] Lake Placid, New York, and Rapid City, South Dakota.[6]

Operations

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Overland has sold its products through its own retail stores and website. The company discontinued sales through Amazon in 2020.[7]

Overland has taken action against counterfeit products sold under its name online.[8]

Products

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Overland's primary product line consists of sheepskin outerwear, including a version of the B-3 bomber jacket, a style originating in World War II. The company’s outerwear has been reviewed in fashion publications.[9][10][11]

Other products include footwear, bags, accessories, rugs, and home accents. Marking its 50th anniversary in 2023, Overland released its Heritage Collection, featuring updated versions of archival designs.[12]

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In the Netflix series Longmire, (2015-2017), the actor Robert Taylor wore Overland's McKinley coat.[13] Overland products have been worn by Prince Harry[14] and Mark Zuckerberg.[15][16]

References

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  1. "Overland Sheepskin Co". Omaha Magazine. March 31, 2024. Retrieved June 26, 2026.
  2. "Overland Sheepskin Co". Omaha Magazine. March 31, 2024. Retrieved June 26, 2026.
  3. "Overland Sheepskin Opens Store in Portsmouth, N.H." WWD. November 1, 2024. Retrieved June 26, 2026.
  4. "Business Openings, Closings, and Moves". Traverse Ticker. August 8, 2025. Retrieved June 26, 2026.
  5. "Ohio's Only Overland Store Now Open in Chagrin Falls". Cleveland.com. September 2, 2025. Retrieved June 26, 2026.
  6. "How Overland Turned Small-Town Tourism into Sales". Retail Brew. January 15, 2026. Retrieved June 26, 2026.
  7. "Overland Quit Amazon — Can Other Luxury Brands Succeed?". Vogue Business. Retrieved June 26, 2026.
  8. Crowder, Courtney (March 27, 2020). "Internet Fraud: Chinese Cybercrime Rings Targeted Iowa Company". Des Moines Register. Retrieved June 26, 2026.
  9. "Overland Sheepskin Bomber Jacket Review". Esquire. December 11, 2024. Retrieved June 26, 2026.
  10. "Overland Lacey Sheepskin Bomber Review". Town & Country. February 14, 2025. Retrieved June 26, 2026.
  11. "Overland B-3 Bomber Review". Esquire. January 21, 2026. Retrieved June 26, 2026.
  12. "Overland's 50th Anniversary Coats". Robb Report. October 5, 2023. Retrieved June 26, 2026.
  13. "Overland's 50th Anniversary Coats". Robb Report. October 5, 2023. Retrieved June 26, 2026.
  14. "Overland Outerwear Spotted on Prince Harry in New Mexico". Adweek. October 11, 2023. Retrieved June 26, 2026.
  15. Bobrowsky, Meghan (April 24, 2024). "Mark Zuckerberg's New Look". The New York Times. Retrieved June 26, 2026.
  16. "Mark Zuckerberg's Shearling Coat". GQ. May 3, 2024. Retrieved June 26, 2026.