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Company type | Aktiengesellschaft |
|---|---|
| Industry | software |
| Founded | 2000 |
| Founder | Peter Samuelsen[1] |
| Headquarters | Hamburg, Germany |
Key people | Stefan Grieben (CEO)[2] |
| Revenue | €57 million (2024)[3] |
Number of employees | ca. 500 (2026)[3] |
| Website | novomind.com |
Novomind AG (stylized as novomind) is a German-based software company that works in customer service, e-commerce, and digital communications. It was founded in 2000 and is headquartered in Hamburg.[1] Novomind offers SaaS software[4] for shop systems, product information management (PIM) and customer service.[5][6][7][8]
Company structure
editThe company's management board consists of five members,[2] including Stefan Grieben as CEO since January 1, 2022.[6] Novomind is an Aktiengesellschaft and therefore owned by its shareholders.[7] Founder Peter Samuelsen, who has since died, was the majority shareholder of the company until 2023.[6]
As of 2026, the company had over 500 employees in 8 locations. International branches are located in UAE, Egypt, France and Singapore.[3] In 2020, Deutsche Welle featured Novomind as an example in an article on flat corporate hierarchies.[9]
History
editIn 1999, Peter Samuelsen, an employee of a management consultancy, was commissioned to create an avatar, an early form of an online assistant, for a website. After completing the project, Samuelsen founded the company Novomind to develop similar applications.[1] Initially, the company created figures and avatars to guide website users,[10] then developed chatbots for online sales and expanded to customer service in social networks. With its work on chatbots in the late 1990s, it is considered one of the earliest AI development companies in Germany.[6] The company officially commenced operations in early 2000.[11][10]
By 2014, Novomind had around 180 employees and a revenue of €18 million.[12] As a result of the growing workforce, the company moved to a new building on Bramfelder Chaussee in Hamburg in 2015.[13]
In the 2022 financial year, Novomind achieved sales growth of 19% and exceeded the €50 million mark for the first time with sales of over €58 million.[14] Also in 2022, company founder Samuelsen retired from the company's management. He was succeeded by computer scientist Stefan Grieben, who had been working for the company since its foundation. Samuelsen remained the majority shareholder of the company[6] until his death in 2023.[15]
Products
editNovomind works in the areas of digital commerce and customer service with SaaS software. Among other products, Novomind offers a shop system whose modules can be customized as required[16] and a PIM system that manages and organizes product information. This facilitates the maintenance and updating of product data. The system is suitable for B2C and B2B.[17] Novomind is also working on automation in customer service, such as chatbots,[6] voicebots[18] or mailbots.[19] Clients as of 2022 include, e.g., Volkswagen, the Otto Group, C&A,[6] the clothing brand Falke[20] and the construction and home improvement retail chain Hagebau.[21] The software can be adjusted so data is only saved on national servers in compliance with national data protection laws.[3]
Awards
editIn 2013, Novomind was awarded the "Entrepreneur of the Year" award in the IT and media category, which is presented annually by Ernst & Young to medium-sized companies.[22][23]
References
edit- 1 2 3 Christoph Kapalschinski (2017-08-07). "Chatbot statt Avatar". Handelsblatt. Retrieved 2026-03-17.
- 1 2 "Novomind Vorstandsteam". Novomind. Retrieved 2026-03-17.
- 1 2 3 4 Schwarz, Felix (2026-05-13). "Die Eroberung der Welt durch Chatbots". Frankfurter Allgemeine Zeitung (in German). Retrieved 2026-06-10.
- ↑ "novomind eröffnet Niederlassung in Rostock". Marketing-Börse. 2018-12-11.
- ↑ Jürgen Hoffmann (2021-03-18). "Digitale Werkzeuge". Handelsblatt. p. 42.
- 1 2 3 4 5 6 7 Melanie Raidl (2022-01-09). "Was der neue Chef eines der ältesten KI-Entwicklungsunternehmen Deutschlands vorhat". Handelsblatt. Retrieved 2026-03-17.
- 1 2 Volker Mester (2023-03-29). "Bramfelder Softwareschmiede Novomind will kräftig wachsen". Hamburger Abendblatt. Retrieved 2026-03-17.
- ↑ Jürgen Hoffmann (2015-07-13). "Kulissen für den virtuellen Einkauf". Die Welt. p. 26.
- ↑ Anja Steinbuch (2020-10-02). "Is 'new work' the wave of the future?". Deutsche Welle. Retrieved 2025-03-18.
- 1 2 Mathias Eberenz (2000-04-22). "Sprechende Kühe führen durchs Internet". Hamburger Abendblatt. p. 19.
- ↑ Doris Banuscher (2000-04-15). "Neue Internetfirma Novomind AG hat den Geschäftsbetrieb in Hamburg gestartet". Die Welt. p. 43.
- ↑ Stephan Maaß (2014-08-01). "Mit Sitzfleisch kommt man auch an die Spitze". Die Welt. Retrieved 2025-03-18.
- ↑ Doris Banuscher (2015-07-28). "Umzug, Sommerfest und Lotto King Karl". Die Welt. p. 28.
- ↑ "Novomind knackt 50-Millionen-Marke und legt deutlich zu: Über 58 Millionen Euro Umsatz mit Digital Commerce und Customer Service im Jahr 2022". newsonline24. Retrieved 2025-03-18.
- ↑ "Novomind nimmt Abschied von Gründer Peter "Sam" Samuelsen". CallcenterProfi. 2023-10-04. Retrieved 2026-03-17.
- ↑ "Composable Commerce: Ein Wendepunkt für Gründer in der digitalen Handelswelt". Für Gründer. 2024-12-09. Retrieved 2025-03-19.
- ↑ "So unterstützt ein zentrales PIM Beschaffungsprozesse". Beschaffung aktuell. 2024-07-10. Retrieved 2025-03-18.
- ↑ Mertens, Marvin (2025-09-08). "Otto, Puma, C&A: Wie Hamburger Firma Novomind Onlineshopping möglich macht". Abendblatt (in German). Retrieved 2026-06-10.
- ↑ Peter Linnemann (2024-08-26). "Mailbots in der Kundenkommunikation: Mehr Wissen, mehr Service, mehr Effizienz". CallcenterProfi. Retrieved 2026-03-17.
- ↑ "Falke-Strümpfe per Mausklick". IT-Zoom. 2020-03-25. Retrieved 2025-03-19.
- ↑ "Omnichannel: Hagebau schließt 10-Jahres-Vertrag mit Novomind". Baumarkt-Manager. 2022-07-15. Retrieved 2025-03-19.
- ↑ "Entrepreneure des Jahres: Ausgezeichnete Unternehmer". Manager Magazin. 2013-09-20. Retrieved 2026-03-17.
- ↑ Sebastian Grundke (2018-10-24). "Best Practice". Frankfurter Allgemeine Zeitung. Retrieved 2026-03-17.